Presenter manual SEO and internet marketing (specially for summer interns)


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XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.

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Presenter manual SEO and internet marketing (specially for summer interns)

  1. 1. SEO and Internet MarketingSpecially For Summer Interns Effective from: Jan 2012 1 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  2. 2. SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing?  Search Engine Algorithms Importance of Internet  Google Algorithm Updates Marketing  Page Rank Technology Types of Internet Marketing  Panda Update and its Methods Importance Basics of Search engines and  Latest Updates about Directory Algorithms How the search engine  Understanding the SERP works?  Using Search Operators Google Search Engine  Google WebMasters Tools Architecture  Yahoo Site Explorer Keywords Research and Analysis Introduction to Keyword  Adwords Tool / Wordtracker / Research Search Insights / Suggest Business Analysis  Competition Analysis Types of Keywords  Finding the good keywords Keyword Research  Localized Keywords Methodology Research Keywords Analysis Tools  Language Based Keywords On PAGE Optimization Onsite Optimization Basics  Meta Tags Optimization Domain Names in SEO  Copywriting and SEO Website Structure and Copywriting. Navigation  Header Optimization Creating Filenames in Site  Anchor Links Optimization Title Tag Optimization  Snippets Creation 2 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  3. 3.  Iframes /  Sitemap Generation Tools Frames affect on SEO  URL Rewrite Techniques Image Tag Optimization  Using Robot.txt Footer Optimization  Malware Removal Guidelines Creating an txt, xml sitemaps OFF PAGE OPTIMIZATION Black Hat SEO techniques  Linking Building Methodology Introduction to Offsite  Types of Linking Methods Optimization  Free Links / Paid Links Submission to search  Directory Submissions for engines SEO Reports and Management Website Position Analysis  Geographic Reports Introducton to Google  Traffic Sources Reports Analytics  Keywords Reports Installing Google Analytics  Goals and Conversions Basics of Google Analytics  User Access and Reports Visitors Reports Sharing 3 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  4. 4. SMO TRAINING OUTLINE Social Book-marking Stumble Upon  Fave It Delicious  E-buzz & More Reditt Social Media Networking Verifying Twitter Account  Google Buzz Facebook Profile  Myspace Connections Maintenance  Linked In Networking Facebook landing page  Kaboodle (only for product Creation based sites) Video Marketing Video Optimization  MetaCafe Youtube  AOL Videos Blogging Blog Post Updating  Writing a Press Release Blog Marketing  Article Submissions Blog Commenting  Video Submissions Local Business Listing  Social Media Optimization Classifieds Posting  Social Networking Concepts Forum Signatures and  Social Bookmarking Commenting RSS Feeds Using Blogs for SEO Blog Commenting 4 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  5. 5. SEM TRAINING OUTLINE Introduction to SEM and Adwords Basics of Internet Marketing  Benefits of Adwords Adwords Certification Exams compared to other Networks Adwords Account Setup Creating Adwords Account  Adwords Dash Board Adwords Interface Tour  Billing in Adwords Creating First Campaign Understanding purpose of  Ad delivery: Ad rotation, Campaign frequency capping Account Limits in Adwords  Demographic bidding (Display Location and Language Settings Only) Networks and Devices  Social settings (Display Only) Bidding and Budget  Automatic campaign optimization Schedule: Start date, end date, ad (Display Only) scheduling Ad groups and Keywords Purpose of Ad Groups  Understanding the Ad Keyword Types (Broad, Phrase, Group and Keywords Dash Exact and Negative) Board Adwords Keyword Tool  Automate Tool Text Ad Format  Search Terms Quality Score and Its  Columns Customization Importance  Alerts Setting  Filters Ads Format and Ad Guidelines Ad Types in Adwords  Display Ad Builder Ads and Text Ads and Guidelines Guidelines Image Ad Formats and  Video Ads Format Guidelines  Ads Preview and Diagnosis Display Network Targeting Setting a Display Network  Manual Placements Campaign  Placement Tool Concept of CPM and Branding  Contextual Targeting Tool Automatic Placements 5 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  6. 6.  CPC  Setting a Video Campaign Bidding and CPM Bidding  Audience Tab Conversion Tracking  Purpose of Conversions  Tracking the  Create your Conversion Conversions for Multiple Tracking Code Product Website Optimizer  Using Website Optimizer  A/B Testing Tool  Multi Variant Testing Reports and Improving Conversions  Conversion Tracking  Google Analytics Tools  Dimensions Reports Multi User Access  User Access Levels  My Client Centre (MCC)Notes: Recommend Practical hours for student except class hours is 90 Hrs. We also provide weekend classes for all courses. After completion of 75% of course, student will go through Live Project Training, Interview Preparation and Recruitment process in Software Industry. 6 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  7. 7. Our Technology Specialization and Certification Courses:7 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing
  8. 8. KEY FEATURES OF XPERT INFOTECH: KEY FEATURES OF XPERT INFOTECH:Training by Certified and Experienced Trainers.Industrial and Corporate Tie-ups for Live projects for student.Well equipped Computer Lab, Internet and Book Bank facility.Live project based Summer Trainings, Summer Internships andsummer programs.100% placement assistance on every course.Interview Preparation and Technical Events.On Campus Interviews in every month for the placement of students.WI-FI enabled classrooms. 100% Placement Assistance On Campus Interviews 58-61 (Basement), Vashist Park, Pankha Road, New Delhi-46 Ph.: 011-28526572, 65833100, 9990345891 Email: info@xpert-infotech.com8 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential and Internet Marketing