greatest innovation in the silicon valley. Stanford winter 201

1. GREATEST INNOVATION OF SILICON VALLEY
- TAXI INDUSTRY AND UBER
- Xiaoqi Ye
- Dec. 2014

2.  TAXI Industry history
 What is Uber
 Why Uber is one of the greatest innovations of Silicon Valley
 Infrastructure
 The innovative pricing model
 Overall success in innovation
 The other attempts
AGENDA

3. TAXI INDUSTRY HISTORY
Daimler Victoria: first gas
powered Taxi with Taximeter
Hansoms cab in 1800’s

4. UBER
 International operation
 Flexible pricing model for rush hour
ride, extreme weather condition and
other situation
 Payment all to Uber
 No need to tip
 Fast growth: 300%+ growth rate
 Revenue 10Billion/year
WHY UBER IS THE GREATEST
INNOVATION OF SILICON VALLEY
TAXI
 Regional operation
 70 years of fixed pricing
 Payment to driver
 Tips is preferred

5. WHAT IS UBER
Uber is a ridesharing service headquartered in San
Francisco, United States, which operates in multiple
international cities. The company uses a smartphone
application to arrange rides between riders and
drivers.

6. INFRASTRUCTURES: UBER EVERYWHERE, UBER EMPIRES
LOCAL V.S. GLOBAL INFRAUSTRUCTURE
 Aug.2014 Uber announced its
expansion into 24 more cities,
bringing the worldwide total to 205
cities in 45 countries. Uber, as the
company itself says, wants to be
everywhere.
 Within a min a user can find a Uber
car no matter where they are

7. TAXI METER V.S. APPLE PAY

8. BREAKING FINANCE DATA IN TAXI INDUSTRY
An annual run rate based on the
December 2013 data for Uber's top
five markets (NYC, D.C., San
Francisco, Chicago, and Los
Angeles) would generate about $1
billion a year.
Uber's biggest revenue day last year
may have been on Dec. 31, when it
generated nearly $11 million across
60 markets.
The company's year-over-year
growth rate from New Year's Eve 2012
to New Year's Eve 2013 was a
staggering 369%.

9. GLOBAL INFRASTRUCTURE: REVENUE BREAKDOWN

10.  An annual run rate based on the December 2013 data for Uber's top five
markets (NYC, D.C., San Francisco, Chicago, and Los Angeles) would generate
about $1 billion a year.
Uber's biggest revenue day last year may have been on Dec. 31, when it
generated nearly $11 million across 60 markets.
The company's year-over-year growth rate from New Year's Eve 2012 to New
Year's Eve 2013 was a staggering 369%.
Read more: http://www.businessinsider.com/uber-revenue-rides-drivers-and-fares-
2014-11?op=1#ixzz3KR2K7rMs
UNBER’S FINANCE

11. Lyft, founded in 2012
Sidecar, founded in 2013
Haxi, founded in 2013
OTHER PLAYERS

12.  Uber is the greatest innovation of Silicon Valley also globally.
 It has global infrastructure and operation
 Flexible pricing model
 Fastest growth of 300%+ growth rate
 It created a new industry globally
SUMMARY , Q&A

13. Q&A