Kentucky museum heritage alliance 2013 conference notes (1)
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Our entrepreneurship for the public good progam presenting at the Kentucky museum heritage alliance 2013 conference on how socialmedia can help them.
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Kentucky museum heritage alliance 2013 conference notes (1)
- 1. Kentucky Museum Heritage Alliance 2013: Professional Development and Networking Conference June 9-11, 2013 Lexington, Kentucky Berea College Entrepreneurship for the Public Good Program Each presenter introduces themselves
- 2. Jonathan Rios Economics Junior Ashley Champ Biology Junior Jacob Burdette Sociology Junior Faye Barry Business Sophomore Wynnjones Mbwambo Business Junior Appalachian Innovators
- 3. Handout • EPG by the numbers • Berea Cultural Assets • Summer 2012 Traveler and Tourist Persona 36 Hour Visits
- 4. Introduce EPG Distribute the handout Pull three important facts for the audience to focus upon
- 5. Show the Berea Cultural Tourism Assets • Distribute the Cultural Tourism Assets • Introduce the idea that tourism is about – Experiences – Excitement – Education Introduce the idea that tourism (CVB/Destination Marketers must provide opportunities to “extend the stay”
- 6. Along come cell phones The Winchester KY Conference and Visitor’s Bureau (CVB) introduced two “walk around” cell phone tours that captured where the travelers / tourist were from based upon cell phone area codes…. Reported to the Judge Executive for funding.
- 7. Cultural Heritage Cell Phone Tour Berea College freshmen wrote 7 cell phone tours: Cultural heritage, walk around campus, outdoor hikes to Indian Fort, Anglin Falls and the Wilderness area
- 8. rea College students monstrated the “cell one prototypes to ambers of Commerce, urism Commissions in ntral and Eastern KY to e reviews and ommendations to ntinue the experiments d prototypes.
- 9. We designed “Digital Yellow Pages” Workshops for community partners to get them into the digital space. • Digital Yellow Pages = Review sites, search engines and social media – Ex.: Facebook, Google places, Yelp, Trip Advisor
- 10. Tourism is the 3rd largest industry in Kentucky, providing $3.3 billion in salaries annually This is despite only 34% of first-time Kentucky visitors actually recalling seeing any advertisements or promotions for Kentucky prior to their visit. The next summer EPG studied the Kentucky Travel and Tourism Statistics
- 11. The Daniel Boone Country Visitor Average Income: $68,560 Average Age: 50.8 Average Travel Group Size: 3 69% short pleasure trip 53% use internet
- 12. EPG Studies travel magazine and models New York Times…..Imagine How would you spend 36 hours in the KRADD region? How would you spend 36 hours in the Tri-County region?
- 14. If they Weston’s had a exciting, educational or exhilarating experience their Next Steps are…. • Once returning home from their rally the Weston’s… • Uploaded multiple pictures on Facebook • Wrote reviews on their food and lodging • Told their friends about their trip and passed along their brochures • Planned an annual trip to Hazard for the Cherokee Rally Tag- A-Long
- 15. Integrating Social, Local and Mobile
- 16. SOLOMO: why we do what we do? • Penetration of social media statistics
- 17. This summer we are……..linking social media, the value of the small local independent business and the use of mobile devices because we know….
- 18. 23M Small Businesses in the USA • 90 percent of the businesses in the Commonwealth have fewer than 50 employees. • In 2008, there were 339,747 total small businesses • Small businesses accounted for ½ of private-sector jobs in the state. • Small firms (less than 500 employees or no employees) made up 96.7% of the state’s employers.
- 22. EPG Service Area 2010 County Business Patterns – Total Establishments Madison Breathitt Lee Leslie Letcher Knott Owsley Perry Wolf 1,559 211 98 113 702 189 44 702 84
- 23. Only 3% of small businesses advertising budgets flow online to attach the NEW Money into our communities
- 24. 15% of small business know
- 25. 11% have claimed ‘digital” profile
- 26. Surprise Explosive growth in social media and mobile communications
- 27. Let’s talk about mobile: A Show of Hands
- 28. Insert the stats on the City of Berea Phase Facebook – 71% Yelp – 42% Pinterest – 10% Google + - 4% TripAdvisor – 6% N= 156 contacted / 48 invited
- 29. Jonathan Rios Economics Junior Ashley Champ Biology Junior Jacob Burdette Sociology Junior Faye Barry Business Sophomore Wynn-jones Mbwambo Business Junior Appalachian Innovators Pins to Pinterest: 105 Total Businesses Contacted: 49 Yelp Pages Claimed: 20 Workshop Attendees: 11 Yelp Reviews: 180 Local photos posted to Yelp: 165 Blog Posts/Followers/ Total Views: 11/ 20/ 145 TripAdvisor Reviews: 23 Google+ Reviews: 4 Facebook Likes : 68
- 30. Let’s Hear From Our Local Business Owners Appalachian Innovators: SoLoMo
- 31. Facebook: Ashley
- 32. Yelp: FAye
- 33. Pinterest: Jacob
- 34. Google + : Jonathan
- 36. Follow us on Facebook Thank you
Editor's Notes
- KYLE –As a result of the entire class experience we discovered in Berea that….And in Knott County… we discovered talking to community partners A self-guided tour on the visitors’ cell phone is the delivery platform for the interpretative cultural content.Research suggests that it increases the visitor experience.Visitors learn of the tour from website, signage, brochures, advertising.Visitors disconnect and rejoin the tour at will. A visitors walk the venue they dial the tour phone number, enter stop numbers of points of interest and listen to the tour.Smart phones were “hot” in Knott County. We investigated smart phone app developers. Let’s see one demonstration. SHOW THE NEXT ROUND OF PROTOTYPES CITY SLICKERS VIDEO.
- Creating a more service focused sector of industry. Perry County provides a unique experience with local assets that could be tapped as tourism developmental resources. There’s not a lack of appeal, but a lack of reach. In other words, there is a disconnect between destination seeking tourists and the assets of Perry County that may suit their interests. What is the resolution to this problem? Advertisement with a longer reach, found most appropriately in the form of social media. Believe it or not, tourism is the third largest industry in Kentucky, providing $3.3 billion in Kentucky salaries annually (KTIA.com). This is despite only 34% of first-time Kentucky visitors actually recalling seeing any advertisements or promotions for Kentucky prior to their visit, according to a 2011 study of Kentucky tourists (Kentucky Visitor Profile Summary).
- 69% come for short pleasure trip. 53% use internet as primary source for planning. 34% do not recall seeing any promotions or advertisements. 81% come for peace and relaxation. 72% come for the clean and unspoiled environment. 20% mention campgrounds. They stay 3.9 nights. 53% visited state parks.37% visit historical sites. 87% drive to the region. 96% later recommend their visit. Average Income: $68,560. Average Age: 50.8. Average Travel Group Size: 3.
- Meet Greg and Tina Weston. Aren’t they a cute couple?
- Once returning home from their rally the Westons…Uploaded multiple pictures on facebookWrote reviews on their food and lodgingTold their friends about their trip and passed along their brochuresPlanned an annual trip to Hazard for the Cherokee Rally Tag- A-Long