Digital photography is widely recognized as a typical example of a disruptive technology. What aspects of the evolution of digital photography when compared to print photography characterize it as a disruptive technology? Discuss two reasons why incumbent firm using established technologies (e.g., Kodak in print photography) often ignore disruptive technologies till it is too late. Solution Digital photography as a Disruptive Technology has widely replaced camera and photo-reel based traditional photography. Due to advancements in technology, the consumerism for electronic devices that support photography (mobiles, digicams, laptops) has increased. The market creted by Digital photography has adversely affected traditional photography by decimating its market. However, many of the organizations that thrived on photography devices and services managed to stay by diversifying and venturing into digital photography devices. Digital photography was disruptive towards traditional photography as: The reasons for any firm neglecting disruptive technologies are: .