from me :)

1. HELLO!!
WE ARE DOMINO’S GROUP…
Name :
Anjas Asmoro Bangun (1423031)
Astrid Windy (1423082)
Christian Nathaniel (1423046)
Fivie Anita (1423121)
Meryliawati Samuel (1423112)
Nadya Intan Pratiwi (1423019)
Wulan Rosmeinasari (1423127)

2. Excellence
Pizza Delivery
Number of Employees
Approximately 240,000
Co-founder
Tom Monaghan
Established
1960
Stores in Operation
Over 11,700 worldwide
Indonesia’s store
43 strores
Company Profile BAB I

3. SEGMENTING, TARGETING, AND POSITIONING
SEGMENTATION
TARGETING
POSITIONING
Family
Income
Cities as
Class
Delivery Services
Habits of College
Freshmen
Target the
Families
Guarantee in
delivered on time
Desirable benefit
BAB II

4. Services
Venus &
Facilities
The Food
ANALYSES SERVICE QUALITY
Great facility
is a must
Great service influence
many customers
Great quality get
more customers

5. SUPERIORITY OF PRODUCT
Open
Kitchen
Price
BAB IV

6. IMPACT OF PRODUCT
POSITIVE
NEGATIVE
Full of Job
Vacancy
People
being
consumtive
Culture
Impairment
Junkfood
is
Dangerous
Full Delivery Alternative
Hangout
BAB V

7. MARKETING COMMUNICATIONS
Target :
Lifestyle
Online
Video
Increase
Mobile App
orders
Promotion
Work full-time jobs ;
Have only 30 minutes to
prep, eat, clean ; hungry
after school/work
Make a posters ; serve an
online customers
GET COUPONS!!
“Pizza Tracker Show”
BAB VI

8. STRATEGY PRICING
1
Market Skimming
Pricing ( High Price )
2
Market
Penetration Pricing
( Low Price )
3
Status Quo Pricing
( Fixed Price)
BAB VII

9. THE COMPETITION
Digital Ordering
• In this case, consumer don’t need to busy about the time of making
process, because there is digital ordering that can be seen while
customers are waiting.
Reward Programs
• In this case, the company have set an idea about getting many
customers to influence and give them an easy way to get an order by
giving them a reward
Place
• Diversification of serve for customer
BAB VIII

10. THANK YOU FOR YOUR
ATTENTION!
DIAL 022-8888 0170