The Dungeons & Dragons Guide to Marketing

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If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.

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It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile. As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times. Usually, the problem is the boss, and not things like the company, mission statement, or co-workers. If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work. The secret to good leadership is to be authentic. Be honest with your staff. Read more on Officevibe blog: https://www.officevibe.com/blog/10-kill-employee-motivation like us on Facebook!: www.facebook.com/officevibe

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Do you want to beat the heat this summer? There are a number of ways that you can easily do it. For starters, wear light colored clothes as these reflect light better than darker ones. And choose cotton whenever possible as it easily wicks away moisture from your body. Another tip is to maintain your air conditioning unit by checking and changing the filters when needed. Not only will it cool the room better, it will also help save on electricity cost. For more tips on staying cool during summer, take a look at these slides from Bourne Bathrooms.

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Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

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Editor's Notes

I have one last lesson. From time to time (friends try playing evil characters). They figure it’s easier, fun, lots of quick rewards. It ends up unsatisfying, with more and more of the imaginary world opposed to them. We all have to sell products we don’t like. That’s not what I’m talking about here. I’m talking about the other stuff. It’s easy to take the shortcut: Use one email list to sell to another. Borrow some content. Promise something you can’t deliver to keepthe client or customer or boss happy.
Don’t do it. The stuff we do sets the tone far beyond the product we’re selling, the business we’re in or the services we deliver. Marketing is the most pervasive form of communications. We set the tone way beyond what we do. Be good. Do good stuff.

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