1) The document provides instructions for a marketing assignment involving research into a company's place and promotion strategies and presentation of findings. 2) Students are asked to research distribution channels, forms of advertising and media used, and messages for their chosen company. 3) Based on research, students recommend a strategy to increase profits and present their findings and recommendation in a PowerPoint with a recorded voiceover presentation.

1. TOPIC: Marketing Plan Analysis and Presentation: Part 3 – Place
TOPIC: Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising
PromotionAssessment DescriptionThe purpose of this assignment is to conduct research
related to how a specific company utilizes information related to place and promotion to
create marketing plans that will meet business needs including their specified marketing
objectives, to assess and make recommendations about the marketing strategies that have
been employed based upon the consumer and market research, and to communicate these
findings to organizational stakeholders.Review:Review the following topic resources. Topic
6: “Types of Distribution Channels” https://www.youtube.com/playlist?list=PLg_v7K-
G8mejSbfHsYZhdkxMsNjW5T844Topic 7: “Advertising, Sales Promotion, and Public
Relations” and “Planning a Promotional Campaign”
https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvdPart
1:Continuing in the role of a marketing professional who has been tasked with completing a
marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1:
Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct
additional research related to place and promotion and use it to complete the “Marketing
Plan Analysis and Presentation: Part 3 – Research Template.”Part 2:Add to the PowerPoint
presentation you created in the Topic 5 assignment by creating five to eight additional
slides that summarize your marketing plan analysis based on the research you have
conducted about place and promotion. Slides should address each of the key areas listed
below and should include speaker notes that explain how the company could have used
what it learned about consumer behavior, product or service, and pricing to help it develop
a marketing plan in order to meet the company’s marketing objectives and business needs.
When creating the presentation, provide links to specific YouTube and social media site
examples that illustrate the current company messaging and promotional techniques. The
final presentation should provide a comprehensive look at how the brand promotes their
products to customers.Based upon what you learned from your research and strategy
assessment, recommend a strategy the company could employ to increase profits and sales
to the target market. Include two or three final slides that summarize and justify your
strategy recommendation. For the presentation of your PowerPoint, use Loom to create a
video. Include an additional slide for the Loom link at the beginning of the presentation, and
an additional slide for references at the end of the presentation.Place:1. Describe
distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers,
multichannels).2. Discuss possible channel conflicts.Promotion:1. What forms of advertising

2. and promotion does the company use?2. What forms of media does the company use?
Describe the media mix.3. Illustrate the messages the company currently uses.Strategy
Recommendation:1. Based upon your research findings for the marketing mix, recommend
a strategy that you believe will increase profits and sales to the target market.2. Cite your
specific research findings to justify your strategy assessment and recommendations.Part
3:Part of being a successful marketer is being able to develop marketing strategies based on
consumer and market research and then communicate those ideas to stakeholders. Imagine
that you have been asked to present your research findings and recommendation to your
peers. Practice presenting the PowerPoint presentation you have created. Using Loom,
record yourself giving the presentation. There is a 10-minute time limit for sharing your
presentation. Your Loom presentation will be graded on the following elements.1.
Professional physical appearance, including business casual attire.2. Eye contract with
audience (not reading slides or speaker notes) and clear articulation.3. Evidence of practice
(not reading slides or speaker notes, but using them as a guide to explain presentation
content).4. Adherence to 10-minute time limit.General Requirements:Refer to the resource,
“Creating Effective PowerPoint Presentations,” located in the Student Success Center, for
additional guidance on completing this assignment in the appropriate style.Refer to the
resource, “Loom,” located in the Student Success Center, for additional guidance on
recording your presentation.Submit the “Marketing Plan Analysis and Presentation: Part 3 –
Research Template” and the PowerPoint presentation that includes speaker notes and an
introductory slide that includes a link to your Loom video.