course material

1. PLEASE ANSWER IN THE SAME DOCUMENT Instructions Open and follow
PLEASE ANSWER IN THE SAME DOCUMENTInstructionsOpen and follow the instructions
on this Word template – Design Criteria.docx You have spent weeks describing your
interests and capabilities, a problem that concerns you, people who experience frustration
from that problem, and the experiences those people have when they use current
alternatives. The payoff from your investment in gaining insight and empathy is a clearer
understanding of what a better solution looks like. This can focus your creativity and reduce
risks associated with pursuing additional startup steps (milestones).You are in a good
position, based on the quality of your creativity, empathy, and evidence, to list attributes
and characteristics that might better address your problem and reduce the frustrations of
your customers. This DOES NOT mean that it’s time to develop a specific solution. Rather,
your task is to list criteria that a novel solution should address in order to create value for
your intended customer segment(s). This list explains how to score points with your
customers and how to win against competition – sort of like a “rubric” describing how your
customer might “grade” new offerings. Without this guide, creative effort are likely to be
unfocused and fall victim to confirmation bias (falling in love with and defending your initial
idea). Effective entrepreneurs take steps to understand what victory looks like before they
start playing the game (and taking risks)!This assignment borrows an essential method
associated with design thinking. You will prepare a “design criteria” document that clearly
describes the attributes of a delightful solution. Your document will include descriptions of
your goal (what frustrations you will alleviate, jobs-to-be-done you’ll address), the
experience/journey that would delight your customer, potential gain-creating and pain
relieving features, and physical characteristics and constraints that may affect feasibility
and customer adoption. Your next assignment, your “pre-totype”, will require you to fully
articulate your novel solution and why it’s amazing. Thoughtful work on design criteria will
make your next assignment easier and more fun. Obviously, this is the time when you want
to fully engage your creativity. I suggest engaging the processes we’re discussing in class by
considering different ways you’ll use your available resources (divergent thinking), novel
connections among trends, technologies, etc. (associative thinking), and analogies to
existing businesses (analogical reasoning, e.g., My idea is like Airbnb, except that it …).