Course material

1. Activity 8
In this course, we discussed how several companies such as Ford (Learning from Mistakes
opening incident) and Coca-Cola (Strategy Spotlight 7.4) adopted a localized international
strategy. Interview a manager in an organization with foreign market exposure and ask the
following questions: (1) what are the main benefits of localizing products or services in
your industry?, (2) how do you manage the resulting complexity of localizing products or
services?, and (3) do you find it necessary to localize other value chain activities (such as HR
management)? Then ask yourself this question: Do the responses indicate that the
organization is guided by established industry best practices or systematic strategic
analysis of the internal and external environment?Present a report of your interview.2-2.5
pgs in length and double-spaced