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Enterprise Gamification
Onboarding Enterprise Applications to Gamification Platform

Munish K Gupta
Lead Architect, Wipro ...
Enterprise
gamification
Works isn’t always FUN !
Games are FUN !
What if we turn work into a game
to make work FUN ?
Enterprise
gamification
I
S
Gamification principles that work in
Consumer facing world DO NOT
WORK in Enterprise !
Motivation Factors are Different!
Enterprise Objectives
Enterprise Gamification

is not just about
PBLs
Enterprise Gamification –
Application(s)
Wellness

Personal
finance

Intranet
engagement

Sustainability

Productivity
enh...
Choosing Gamification Vendors
Key Considerations – Enterprise
Gamification
•• Business objectives
Business objectives
•• Behaviors to Encourage
Behavior...
Key Considerations for a Game

GOALS

RULES

VOLUNTARY
VOLUNTARY
PARTICIPATION
PARTICIPATION

FEEDBACK
Gamification Modes
Key Performance Indicators
(KPIs)

Enterprise Gamification ROI depends upon
these KPIs
Factors impacting Enterprise
Gamification
“Gamification is a
journey, not a
destination”
@write2munish
write2munish
Enterprise Gamification @ Gamified.in 2013
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Enterprise Gamification @ Gamified.in 2013

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Planning to adopt Gamification with in Enterprise, Criteria to choose when evaluating Gamification Platform vendors

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Enterprise Gamification @ Gamified.in 2013

  1. 1. Enterprise Gamification Onboarding Enterprise Applications to Gamification Platform Munish K Gupta Lead Architect, Wipro Technologies
  2. 2. Enterprise gamification
  3. 3. Works isn’t always FUN !
  4. 4. Games are FUN !
  5. 5. What if we turn work into a game to make work FUN ?
  6. 6. Enterprise gamification I S
  7. 7. Gamification principles that work in Consumer facing world DO NOT WORK in Enterprise !
  8. 8. Motivation Factors are Different!
  9. 9. Enterprise Objectives
  10. 10. Enterprise Gamification is not just about PBLs
  11. 11. Enterprise Gamification – Application(s) Wellness Personal finance Intranet engagement Sustainability Productivity enhancement Behavior change Crowdsourcing Marketing Efficiency enhancement Innovation Customer engagement Product co-creation People practices Knowledge management Learning's, Trainings Operations EXTERNAL INTERNAL ADOPTION RATE
  12. 12. Choosing Gamification Vendors
  13. 13. Key Considerations – Enterprise Gamification •• Business objectives Business objectives •• Behaviors to Encourage Behaviors to Encourage •• Target Group Target Group identification identification •• Ensure “Corporate” brand Ensure “Corporate” brand integrity integrity •• Culture fitment Culture fitment •• Aligns with Corporate Aligns with Corporate ethos ethos •• Motivation to play, Holding them Motivation to play, Holding them back back •• Help towards biz objective Help towards biz objective achievement achievement •• Rewards, initial “buzz”, Recognition Rewards, initial “buzz”, Recognition •• •• •• •• •• System Flexibility System Flexibility •• Phased approach Phased approach •• Continuous feedback, Continuous feedback, fine-tuning fine-tuning •• Organization Commitment Organization Commitment Game Mechanics Game Mechanics Operational model Operational model IT Application Design IT Application Design Mobile integration Mobile integration
  14. 14. Key Considerations for a Game GOALS RULES VOLUNTARY VOLUNTARY PARTICIPATION PARTICIPATION FEEDBACK
  15. 15. Gamification Modes
  16. 16. Key Performance Indicators (KPIs) Enterprise Gamification ROI depends upon these KPIs
  17. 17. Factors impacting Enterprise Gamification
  18. 18. “Gamification is a journey, not a destination”
  19. 19. @write2munish write2munish

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