Planning to adopt Gamification with in Enterprise, Criteria to choose when evaluating Gamification Platform vendors

1. Enterprise Gamification
Onboarding Enterprise Applications to Gamification Platform
Munish K Gupta
Lead Architect, Wipro Technologies

2. Enterprise
gamification

3. Works isn’t always FUN !

4. Games are FUN !

5. What if we turn work into a game
to make work FUN ?

6. Enterprise
gamification
I
S

7. Gamification principles that work in
Consumer facing world DO NOT
WORK in Enterprise !

8. Motivation Factors are Different!

9. Enterprise Objectives

10. Enterprise Gamification
is not just about
PBLs

11. Enterprise Gamification –
Application(s)
Wellness
Personal
finance
Intranet
engagement
Sustainability
Productivity
enhancement
Behavior
change
Crowdsourcing
Marketing
Efficiency
enhancement
Innovation
Customer
engagement
Product
co-creation
People
practices
Knowledge
management
Learning's,
Trainings
Operations
EXTERNAL
INTERNAL
ADOPTION RATE

12. Choosing Gamification Vendors

13. Key Considerations – Enterprise
Gamification
•• Business objectives
Business objectives
•• Behaviors to Encourage
Behaviors to Encourage
•• Target Group
Target Group
identification
identification
•• Ensure “Corporate” brand
Ensure “Corporate” brand
integrity
integrity
•• Culture fitment
Culture fitment
•• Aligns with Corporate
Aligns with Corporate
ethos
ethos
•• Motivation to play, Holding them
Motivation to play, Holding them
back
back
•• Help towards biz objective
Help towards biz objective
achievement
achievement
•• Rewards, initial “buzz”, Recognition
Rewards, initial “buzz”, Recognition
••
••
••
••
•• System Flexibility
System Flexibility
•• Phased approach
Phased approach
•• Continuous feedback,
Continuous feedback,
fine-tuning
fine-tuning
•• Organization Commitment
Organization Commitment
Game Mechanics
Game Mechanics
Operational model
Operational model
IT Application Design
IT Application Design
Mobile integration
Mobile integration

14. Key Considerations for a Game
GOALS
RULES
VOLUNTARY
VOLUNTARY
PARTICIPATION
PARTICIPATION
FEEDBACK

15. Gamification Modes

16. Key Performance Indicators
(KPIs)
Enterprise Gamification ROI depends upon
these KPIs

17. Factors impacting Enterprise
Gamification

19. “Gamification is a
journey, not a
destination”

20. @write2munish
write2munish