This document outlines an assessment for a business analytics course which involves a report and presentation. For the report (Part A), students must evaluate implications of GDPR on a proposed analytics project using Bank of Ireland customer data. The presentation (Part B) requires students to discuss how Bank of Ireland plans to use customer data to inform customers of offers, while addressing privacy, individual rights, and legislation. Students must submit the report through TurnItIn and the presentation video through a MyKBS link by the specified due dates, with late penalties applied for late submissions. Marking criteria and guidance on academic integrity are also provided.

1. DATA4000 Individual Report and Individual Presentation
Assessment 3 InformationSubject Code: DATA4000Subject Name: Introduction to Business
AnalyticsAssessment Title: Individual Report and Individual PresentationAssessment Type:
Report and PresentationWord Count: 1800 words ? 10% for Part A (report)8 – 12 slides for
Part B (presentation)Weighting: 40 % (25 + 15)Total Marks: 40Submission: TurnItIn and in
classDue Date: Part A due Tuesday Week 12, 23:55pm AEST through TurnItInPart B video
presentation due Tuesday Week 13, 23:55pm AEST through MyKBS link.Your TaskConsider
below information regarding the National Australia Bank data breach.Read the case study
carefully and using the resources listed, together with your own research, complete:• Part A
(Industry Report) Individually by Tuesday 23: 55pm AEST Week 12• Part B (Application for
data access presentation) submitted in Tuesday Week 13 at 23:55 AEST, as an individual
video upload.Assessment DescriptionBank of
Irelandhttps://www.rte.ie/news/business/2022/0405/1290503-bank-of-ireland-fined-by-
dpc/Background“Bank of Ireland has been fined €463,000 by the Data Protection
Commission for data breaches affecting more than 50,000 customers.It follows an inquiry
into 22 personal data breach notifications that Bank of Ireland made to the Commission
between 9 November 2018 and 27 June 2019.One of the data breach notifications affected
47,000 customers.The breaches related to the corruption of information in the bank’s data
feed to the Central Credit Register (CCR), a centralised system that collects and securely
stores information about loans.The incidents included unauthorised disclosures of
customer personal data to the CCR and accidental alterations of customer personal data on
the CCR”.BriefAs an analyst within Bank of Ireland, you have been tasked with considering
ways in which customer data can be used to further assist Bank of Ireland with its
marketing campaigns.As a further task, you have been asked to consider how Bank of
Ireland could potentially assist other vendors interested in the credit card history of its
customers.Assessment InstructionsPart A: Industry Report (1800 words, 25 marks) –
IndividualBased on your own independent research, you are required to evaluate the
implications of the European legislation such as GDPR on Bank of Ireland’s proposed
analytics project and overall business model.Your report can be structured using the
following headings:Data Usability? Benefits and costs of the database to its stakeholders.?
Descriptive, predictive and prescriptive applications of the data available and the data
analytics software tools this would require.Data Security and privacy? Data security, privacy
and accuracy issues associated with the use of the database in the way proposed in the
brief.Ethical Considerations? The ethical considerations behind whether the customer has

2. the option to opt in or opt out of having their data used and stored in the way proposed by
the analytics brief? Other ethical issues of gathering, maintaining and using the data in the
way proposed above.Artificial Intelligence? How developments in AI intersects with data
security, privacy and ethics, especially in light of your proposed analytics project.It is a
requirement to support each of the key points you make with references (both academic
and“grey” material)Use the resources provided as well as your own research to assist with
data collection and data privacy discussions.https://gdpr-info.eu/Part B: Presentation (5
minutes, 15 marks)Instructions:You are required to prepare a presentation of 6 – 12
PowerPoint slides.You are an analyst at Bank of Ireland.You have identified a way in which
you can use customer data to inform customers of bank offers and offers from other
vendors, based on their credit card spending history.Although it’s Bank of Ireland’s own
data, regulators and legislators are becoming increasingly concerned about the way in
which certain types of analytics projects can infringe on privacy, individual rights and
potentially be in contravention of the GDPR and other legislation.Create a presentation of
approximately 5 minutes in which you discuss how Bank of Ireland plans to use this data
and the broad implications involved.Discuss the issues below, and imagine you are
communicating this presentation to government (regulators and / or legislators) as your
primary audience.Consider:1. Why you want the data and the resulting benefits to your
customer base;2. How the data can be sourced ethically and securely;3. How you will keep
the data safe from the type of attack on customer data outlined in the article above.4. How
you will use your analytical findings in an ethical way.Important Study
InformationAcademic Integrity PolicyKBS values academic integrity. All students must
understand the meaning and consequences of cheating, plagiarism and other academic
offences under the Academic Integrity and Conduct Policy.What is academic integrity and
misconduct?What are the penalties for academic misconduct?What are the late
penalties?How can I appeal my grade?Click here for answers to these
questions:http://www.kbs.edu.au/current-students/student-policies/.Word Limits for
Written AssessmentsSubmissions that exceed the word limit by more than 10% will cease
to be marked from the point at which that limit is exceeded.Study AssistanceStudents may
seek study assistance from their local Academic Learning Advisor or refer to the resources
on the MyKBS Academic Success Centre page. Click here for this information.Assignment
SubmissionStudents must submit Part A via TurnItIn on Tuesday of Week 12 at 23:55pm
AEST.Part B to be submitted by Tuesday of week 13 at 23:55pm AEST.The files must be
submitted as a Word or PowerPoint document to avoid any technical issues that may occur
from incorrect file format upload. Uploaded files with a virus will not be considered as a
legitimate submission. TurnItIn will notify you if there is any issue with the submitted file.
In this case, you must contact your lecturer via email and provide a brief description of the
issue and a screen shot of the TurnItIn error message.Students are also encouraged to
submit their work well in advance of the time deadline to avoid any possible delay with
TurnItIn similarity report generation or any other technical difficulties.Late assignment
submission penalties1Penalties will be imposed on late assignment submissions in
accordance with Kaplan Business School’s Assessment Policy.Number of days Penalty1* – 9
days 5% per day for each calendar day late deducted from the student’s total Marks.10 – 14

3. days 50% deducted from the student’s total marks.After 14 days Assignments that are
submitted more than 14 calendar days after the due date will not be accepted and the
student will receive a mark of zero for the assignment(s).Note Notwithstanding the above
penalty rules, assignments will also be given a mark of zero if they are submitted after
assignments have been returned to students.*Assignments submitted at any stage within
the first 24 hours after deadline will be considered to be one day late and therefore subject
to the associated penalty.If you are unable to complete this assessment by the due
date/time, please refer to the Special Consideration Application Form, which is available at
the end of the KBS Assessment Policy:https://www.kbs.edu.au/wp-
content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdfAssessment
Marking GuideMBA672Assessment 3Rubric/40Part A1: Individual Report – Evaluate the
data usability, security and ethics associated with creating a data repository for diverse
stakeholders and consider software requirements, supported byreferences0-8 9-15 /15Has
demonstrated limited achievement:Little or basic description of data usability and security
issues associated with creating the systemLimited consideration of software capabilitiesHas
achieved all or most of:Clear evaluation of key data usability and security issues associated
with creating systemWell-supported consideration of the feasibility of data usability given
current software capabilitiesPart A2: Individual Report – Produce a report which is well-
researched, correctly referenced, professionally presented, logical, well-structured and
addresses the relevant issues0-5 6-10 /10Has demonstrated limited achievement:No or
partially referenced evaluation of issues, without a logical structure and acknowledgement
of some sources from limited researchHas achieved all or most of:Well-referenced, engaging
and logical evaluation of relevant issues with correct acknowledgement of extensive
sources and evidence of comprehensive researchconducted into the topicPart B1:
Presentation – Construct a business case outlining the benefits of using and storing the data,
while addressing the relevant ethical and security issues and concerns, supported by
references0-5 6-10 /10Has demonstrated limited achievement:Little or a limited
description of the benefits of using the data for research purposes is made and very few of
the ethical and security draw-backs are mentionedHas achieved all or most of:An effective
business case for using the data for research purposes is made by convincingly articulating
the benefits this would provide for society, and expertly analysing the ethical and security
draw-backsPart B2: Presentation – Effectively and clearly communicate an argument to use
the data for researchpurposes while considering the audience and their motivations0-2 3-5
/5Has demonstrated limited achievement:No or brief listing of how the data can be used for
research in a way that is understandable to most peopleHas achieved all or most of:Effective
communication and convincing justification of the use of the data for research in a way that
persuades a target audienceAssignment SubmissionStudents must submit Part A via
TurnItIn on Tuesday of Week 12 at 23:55pm AEST.Part B to be submitted by Tuesday of
week 13 at 23:55pm AEST.The files must be submitted as a Word or PowerPoint document
to avoid any technical issues that may occur from incorrect file format upload. Uploaded
files with a virus will not be considered as a legitimate submission. TurnItIn will notify you
if there is any issue with the submitted file. In this case, you must contact your lecturer via
email and provide a brief description of the issue and a screen shot of the TurnItIn error

4. message.Students are also encouraged to submit their work well in advance of the time
deadline to avoid any possible delay with TurnItIn similarity report generation or any other
technical difficulties.Late assignment submission penalties1Penalties will be imposed on
late assignment submissions in accordance with Kaplan Business School’s Assessment
Policy.Number of days Penalty1* – 9 days 5% per day for each calendar day late deducted
from the student’s total Marks.10 – 14 days 50% deducted from the student’s total
marks.After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero for the
assignment(s).Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been returned to
students.*Assignments submitted at any stage within the first 24 hours after deadline will
be considered to be one day late and therefore subject to the associated penalty.If you are
unable to complete this assessment by the due date/time, please refer to the Special
Consideration Application Form, which is available at the end of the KBS Assessment
Policy:https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-
Policy_MAR2018_FA.pdfDocument Classification: PublicPage 9 Kaplan Business School
Assessment Outline