1. Business Process Management
The project will require each student to identify a single strategic initiative, a single
competitive advantage and evaluate a single major process within a business. Note that the
strategic initiative, competitive advantage and the single major process MUST support and
reinforce each other. The project will blend the two aspects of the business process
management course, understanding the elements of strategy and competitive advantage
and relating a specific business process, methods and techniques to the company’s strategic
initiatives and mapping the specific process to demonstrate how the improve process
contributes to the improved overall performance of the business. The project will require
each student to submit a 10 page (minimum) Project paper – double spaced, 10 point type,
including appropriate graphs and flow charts and must, as a minimum, address the
following:1. identify a strategic initiative for a (your business) or one that you research.2.
define the competitive advantage that the strategic initiative provides the business (Quality,
Speed to Market – Product Development, Customer Loyalty, Innovation, Low Cost Provider,
or, or, or …).3. identify a major process issue (bottleneck) that is either contributing to or
preventing the competitive advantage from being fully achieved. 4. utilize the balanced
scorecard model to link (top to bottom), your strategic initiative, competitive advantage
with the particular business process (chosen by the student). Pay particular attention to the
process phase of the model describing how the business process supports the strategic
initiative and competitive advantage. * You must create and define a goal, objective and
carry that objective throughout the Balanced Scorecard model, as detailed and outlined in
the assigned reading article “Linking the Balanced Scorecard to Strategy”. 5. define the
process flow and map the “as is” and “should be” process that has been selected to support
the strategic initiative. 6. assign metrics (KPI’S) to measure the performance of the process
that you have chosen. Your metrics must apply to both the “as is” & “should be” process
models to determine improvements. 7. calculate the cycle time of both the “as is” and
“should be” re-engineered process to assess process improvements and explain the reasons
for the improvement. 8. explain how the re-engineered process map contributes to the
successful execution of the business strategy using the business scorecard as a framework
for discussion#Business #Process #Management
