13 Proven SEO Tactics (Friends of Search 2019)
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Wouter Kiel presented 13 proven SEO tactics at the #FOS19 conference. The tactics included adding new content, optimizing for featured snippets, implementing AMP pages, including prices in page titles, using price comparison snippets, employing hreflang tags on homepages, and localizing content. Kiel also recommended tactics like ego-baiting, publishing authority content, pruning outdated pages, and micro-influencing. He concluded by assessing which of the 13 tactics his company had successfully implemented.
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13 Proven SEO Tactics (Friends of Search 2019)
- 1. #FOS19 13 Proven SEO tactics Wouter Kiel SEO Manager @ Travix February 6, 2019
- 2. Global flight OTA with Dutch roots
- 3. #FOS19 Challenges of being a flight OTA
- 4. #FOS19
- 5. #FOS19
- 6. #FOS19
- 7. #FOS19 Image © HO-YEOL RYU
- 8. #FOS19 Image © Lucasfilm Ltd
- 9. #FOS19 It’s about making your site rank a little bit better, one step at a time.
- 10. #FOS19
- 11. #FOS19 13 Proven SEO Tactics*
- 13. #FOS19
- 14. #FOS19
- 15. #FOS19 »
- 17. #FOS19
- 18. #FOS19
- 19. #FOS19
- 20. #FOS19
- 21. #FOS19 3. AMP
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- 25. #FOS19 4. Prices in title
- 26. #FOS19
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- 32. #FOS19 +9% CTR »
- 34. #FOS19
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- 36. #FOS19 7. Add H1 headers
- 37. #FOS19 “If it takes longer than an hour to implement...”
- 38. #FOS19 »
- 40. #FOS19
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- 43. #FOS19 +??% CTR
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- 69. #FOS19
- 70. #FOS19 So in short... 1. Adding content ✔ 2. Featured snippets ✔ 3. AMP ✔ 4. Prices in title ✔ 5. Price snippets ✔ 6. Hreflang ✔ 7. H1 headers X 8. Table snippets ~/✔ 9. Ego baiting ✔ 10. Authority posts ✔ 11. Content pruning ✔ 12. Localize content ✔ 13. Micro influencing ~/✔
Editor's Notes
- Competition from OTAs + Airlines + Google Also Google ito algo shifts + ads
- Competition from OTAs + Airlines + Google Also Google ito algo shifts + ads
- Competition from OTAs + Airlines + Google Also Google ito algo shifts + ads
- Competition from OTAs + Airlines + Google Also Google ito algo shifts + ads
- This is not a talk on the holy grail of SEO
- * might only work for a specific timeframe/pagetype/etc Kpis: rankings/sessions/CTR/goals/bookings/links/vanity/other Test: group v control We do lots of SEO. Some reactive, some proactive.
- Took abt 4-6 weeks to return to initial position Also: from ~500 diff queries per day to 1000+ queries per day matched
- From ~300 to ~1000 words
- Took abt 4-6 weeks to return to initial position Also: from ~500 diff queries per day to 1000+ queries per day matched
- Keyword research The right questions Introductory paragraph Bullets Internal anchors
- Added bonus
- Note: the more competitive the query, the more volatile the results, can change daily or even per hour
- +21% for this segment: mobile organic traffic to destination pages
- Straight from the CPC playbook
- +17% for this segment: organic traffic to destination pages
- +9% for this segment: organic traffic to destination pages
- Expectation: at least some movement
- Average ranking for segment did not change significantly Mar 8 - Aug 9
- Scale too small for results, individual gains of about 15%
- 5 lines of added real estate on mobile
- 2 out of 5 direct link in their press overview Plus: Linkedin + instagram amplification Plus: traffic
- Total ref domains growth. All organic.
- 3 types of lp content: Manual Data-driven Hybrid Sometimes purely data driven can be boilerplate only. → can be low quality. Although helpful for campaigning, potentially hurting SEO
- 3 types of lp content: Manual Data-driven Hybrid Sometimes purely data driven can be boilerplate only. → can be low quality. Although helpful for campaigning, potentially hurting SEO
- 3 types of lp content: Manual Data-driven Hybrid Sometimes purely data driven can be boilerplate only. → can be low quality. Although helpful for campaigning, potentially hurting SEO
- 3 types of lp content: Manual Data-driven Hybrid Sometimes purely data driven can be boilerplate only. → can be low quality. Although helpful for campaigning, potentially hurting SEO
- +16% for this segment: organic traffic to destination pages As if there was a dampening factor removed from rankings across the board
- Localizing DE content for CH makes CH outpace AT in organic visibility
- Change made 2018/08/28