At wnDirect we understand that the value of local knowledge cannot be underestimated, so in November 2015, we surveyed 5,014 consumers in Australia, Germany, Italy, Japan and Russia to find out a bit more about their shopping habits. Read our highlighted report to find out more.

1. ITALY FAVOURS
UKRETAILERS
WHAT MATTERS TO ONLINE SHOPPERS
MOST LIKELY TO SHOP AT LOCAL ONLINE MARKETPLACES:
56%ITALY
21%JAPAN
31%RUSSIA
37%GERMANY
49%AUSTRALIAMOST FREQUENTLY SHOP FOR CLOTHES FROM INTERNATIONAL BRANDS:
MOST LIKELY TO SEEK OUT FOREIGN BRANDS:
ITALY JAPANRUSSIAGERMANYAUSTRALIA
AUSTRALIAITALY GERMANY
TOP CUSTOMER PRIORITIES
SHIPPING OPTIONS
RETURNS POLICY
ABILITY TO USE
ONLINE PAYMENT
PROCESSOR
GUARANTEES
TOP DELIVERY PRIORITIES
DELIVERY TIME
TRACKING
PICK UP OPTIONS
RETURNS OPTIONS
DELIVERY PREFERENCES
MOST LIKELY
TO ONLY PURCHASE
FROM A STORE WITH…
HOME DELIVERY
GERMANY 83%
ITALY 82%
AUSTRALIA 79%
JAPAN 72%
RUSSIA 45%
LOCKER COLLECTION
RUSSIA 17%
GERMANY 6%
ITALY 3%
AUSTRALIA 2%
JAPAN 2%
EASY RETURNS
RUSSIA
PREFERRED
RETURNS METHODS:
POST OFFICE/LOCAL DEPOT
#1ACROSS ALL
TERRITORIES
COST OF DELIVERY
FREE RETURNS
GERMANY
IN-STORE RETURNS
AUSTRALIA
COURIER COLLECTION
FROM HOME
RETAIL STORE
DROP OFF AT LOCKER
£
41% 4%18%21%23%