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                                Present

The Data Center Marketplace Discussion Panel Event & Reception
                              ~
                  Thursday March 22, 2012


       "Investment, Construction, Tenancy,
     Sustainability, Efficiency and Ecological
    Responsibility in the Data Center Industry"


   Organized and Promoted by: The Data Center Marketplace


                Hosted by: ByteGrid Data Centers
         (Venue, Hors D'Oeuvres and Cocktails Provided by: ByteGrid)
Event Organizer


                  Brady Lambert
                  Founder & CEO, The Data Center Marketplace and The Virtualization
                  Assurance Group

                  As Founder and CEO of The Data Center Marketplace, Brady
                  continues to navigate the challenges of building Data Center and
                  Virtualization products, services and consulting businesses in a
                  challenging economy. Through his current business relationships and
                  expanding networks, he is bringing together industry and
                  government members to participate in beneficial, educational events
                  like this and the Data Center Summit – East, scheduled for September
                  19th & 20th, in Research Triangle Park, NC; a location with a large
                  concentration of the industry’s advanced technology and data center
                  industry division offices. DataCenterMarketplace.com
Host’s Speaker and
     Discussion
Host’s Speaker and
Discussion Panel Member


                          Mark MacAuley
                          Co-Founder and SVP, Sales and Marketing, ByteGrid

                          Mr. MacAuley has been in revenue producing roles for 19 years mainly in
                          the data center industry. Prior to ByteGrid™, Mr. MacAuley enjoyed a
                          successful tenure at CoreSite (NYSE:COR), as the VP of Strategic Accounts.
                          Mr. MacAuley consummated the largest transaction in the company’s
                          history, secured multiple Fortune 50 companies as clients, and established
                          key strategic relationships with major technology companies and
                          government agencies. In this role, Mr. MacAuley formed strong working
                          relationships with the top Systems Integrators and other regional
                          integrators. ByteGrid.com
Sponsor's Speaker and Discussion Panel Member




                          Axel Kretschmer
                          Regional Director of Systems Engineers, Schneider Electric Data Center
                          Solutions Team

                          Axel Kretschmer is Regional Director for System Engineers for
                          Schneider Electric. For 10 years at APC/Schneider Electric, prior to
                          current role, Axel held technical, sales and management roles including
                          Customer Services Rep, Configuration Team Manager, and Systems
                          Engineer. Before moving to the US, Axel received his education in
                          Germany, earning Electrical Engineer and Law degrees. Schneider-
                                                        Electric.com
Keynote Speaker and Discussion Panel Moderator




          Derek Schwartz
          Executive Director and Founder, The Green Data Center Alliance

          The Green Data Center Alliance (GDCA), with over 9,000 members internationally, was
          created as a neutral foundation to find, review, implement, and track Green initiatives
          inside the data center envelope. In 2010 the GDCA was awarded an Innovation Grant
          from NYSERDA (NY State Energy Research & Development Authority) to create a model
          for data center owner operators to use as a road map for energy reduction projects.
          GreenDCA.org.
Distinguished Speaker and Discussion Panel Member
                      Patrick J. Costello
                      Renewable Energy Expert at ICF International

                      Patrick Costello is a renewable energy market expert with ICF International's
                      Environmental Markets team. There he provides a variety of analyses, from project-
                      level strategic support to broad market studies, involving sustainable energy
                      investment strategy, green premium forward price projection, policy analysis, energy
                      asset valuation, technology analysis, and market risk assessment. Prior to joining
                      ICF, Patrick served as a Development Associate at BP Alternative Energy, Wind Power
                      Americas, where he provided market research and geographic siting analysis in support
                      of BP's wind development efforts.

                      Patrick has authored and coauthored a number of publications that explore
                      policy, technology, and market dynamics related to renewable energy
                      generation, conventional energy generation, and energy efficiency investment strategy.
                      In his latest publication, Data Center Energy Efficiency, Renewable Energy, and Carbon
                      Offset Investment Best Practices-A Guide to Greening Your Organization's Energy
                      Consumption, Patrick explores a wide range of green products that can reduce an
                      organization’s energy consumption-related environmental impact. Other works that
                      Patrick recently coauthored include the quarterly Integrated Energy Outlook (ICF
                      International, 2011-2012), Firming Renewable Electric Power Generators: Opportunities
                      and Challenges for Natural Gas Pipelines (Interstate Natural Gas Association of
                      America, 2011), The Future of Energy Efficiency: Technology and Strategies to Improve
                      Energy Efficiency (Business Insights, 2010), Investment Decisions for Baseload Power
                      Plants (U.S. Department of Energy, 2010). Patrick has also contributed to the Energy
                      Efficiency Markets Newsletter on several occasions. ICFI.com.
& a Special thanks to
Thanks for coming!

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Data Center Industry Leaders Discuss Sustainability

  • 1.
  • 2. & Present The Data Center Marketplace Discussion Panel Event & Reception ~ Thursday March 22, 2012 "Investment, Construction, Tenancy, Sustainability, Efficiency and Ecological Responsibility in the Data Center Industry" Organized and Promoted by: The Data Center Marketplace Hosted by: ByteGrid Data Centers (Venue, Hors D'Oeuvres and Cocktails Provided by: ByteGrid)
  • 3.
  • 4. Event Organizer Brady Lambert Founder & CEO, The Data Center Marketplace and The Virtualization Assurance Group As Founder and CEO of The Data Center Marketplace, Brady continues to navigate the challenges of building Data Center and Virtualization products, services and consulting businesses in a challenging economy. Through his current business relationships and expanding networks, he is bringing together industry and government members to participate in beneficial, educational events like this and the Data Center Summit – East, scheduled for September 19th & 20th, in Research Triangle Park, NC; a location with a large concentration of the industry’s advanced technology and data center industry division offices. DataCenterMarketplace.com
  • 5. Host’s Speaker and Discussion Host’s Speaker and Discussion Panel Member Mark MacAuley Co-Founder and SVP, Sales and Marketing, ByteGrid Mr. MacAuley has been in revenue producing roles for 19 years mainly in the data center industry. Prior to ByteGrid™, Mr. MacAuley enjoyed a successful tenure at CoreSite (NYSE:COR), as the VP of Strategic Accounts. Mr. MacAuley consummated the largest transaction in the company’s history, secured multiple Fortune 50 companies as clients, and established key strategic relationships with major technology companies and government agencies. In this role, Mr. MacAuley formed strong working relationships with the top Systems Integrators and other regional integrators. ByteGrid.com
  • 6. Sponsor's Speaker and Discussion Panel Member Axel Kretschmer Regional Director of Systems Engineers, Schneider Electric Data Center Solutions Team Axel Kretschmer is Regional Director for System Engineers for Schneider Electric. For 10 years at APC/Schneider Electric, prior to current role, Axel held technical, sales and management roles including Customer Services Rep, Configuration Team Manager, and Systems Engineer. Before moving to the US, Axel received his education in Germany, earning Electrical Engineer and Law degrees. Schneider- Electric.com
  • 7. Keynote Speaker and Discussion Panel Moderator Derek Schwartz Executive Director and Founder, The Green Data Center Alliance The Green Data Center Alliance (GDCA), with over 9,000 members internationally, was created as a neutral foundation to find, review, implement, and track Green initiatives inside the data center envelope. In 2010 the GDCA was awarded an Innovation Grant from NYSERDA (NY State Energy Research & Development Authority) to create a model for data center owner operators to use as a road map for energy reduction projects. GreenDCA.org.
  • 8. Distinguished Speaker and Discussion Panel Member Patrick J. Costello Renewable Energy Expert at ICF International Patrick Costello is a renewable energy market expert with ICF International's Environmental Markets team. There he provides a variety of analyses, from project- level strategic support to broad market studies, involving sustainable energy investment strategy, green premium forward price projection, policy analysis, energy asset valuation, technology analysis, and market risk assessment. Prior to joining ICF, Patrick served as a Development Associate at BP Alternative Energy, Wind Power Americas, where he provided market research and geographic siting analysis in support of BP's wind development efforts. Patrick has authored and coauthored a number of publications that explore policy, technology, and market dynamics related to renewable energy generation, conventional energy generation, and energy efficiency investment strategy. In his latest publication, Data Center Energy Efficiency, Renewable Energy, and Carbon Offset Investment Best Practices-A Guide to Greening Your Organization's Energy Consumption, Patrick explores a wide range of green products that can reduce an organization’s energy consumption-related environmental impact. Other works that Patrick recently coauthored include the quarterly Integrated Energy Outlook (ICF International, 2011-2012), Firming Renewable Electric Power Generators: Opportunities and Challenges for Natural Gas Pipelines (Interstate Natural Gas Association of America, 2011), The Future of Energy Efficiency: Technology and Strategies to Improve Energy Efficiency (Business Insights, 2010), Investment Decisions for Baseload Power Plants (U.S. Department of Energy, 2010). Patrick has also contributed to the Energy Efficiency Markets Newsletter on several occasions. ICFI.com.
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