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Manufacturing Extension Partnership Centers collaborate with universities for outreach to manufacturers, service delivery, and getting new technology into companies. As MEP Centers move aggressively to support companies in their efforts to innovate their products and processes, to sell to new customers and enter new markets, these partnerships are more important than ever. This session will describe several of these “Next Generation Strategies” and new initiatives for MEP and how MEP centers are working with universities to implement them. They present opportunities for university engagement in economic development and job creation, and deeper partnerships between MEP centers and universities.