1. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 1
Unlock Potential
William McKnight
www.mcknightcg.com
214-514-1444
Modern Analytic Data
Architecture Maturity
Modeling
@williammcknight

2. Introduction
[CONFIDENTIAL] © Matillion. All rights reserved (2020)
Shawn Johnson
Solution Architect
shawn.johnson@matillion.com

3. Scale
Built to take advantage of the power
and features of Amazon Redshift,
Snowflake, and Google BigQuery.
Matillion ETL for:
Amazon Redshift
Snowflake
Google BigQuery
About Matillion
Matillion is data transformation for the cloud
Cloud-native, cloud-deployed
Dual HQs in Manchester, UK and Denver; offices in New York and Seattle
Savings
Pay as you go with no long-term
commitments
Simplicity
Intuitive UI and approach to
data transformation makes
complex tasks simple.
Speed
Fast time to value, from launch
to develop to production.
[CONFIDENTIAL] © Matillion. All rights reserved (2020)

4. Modern Data Analytics Ecosystem
[CONFIDENTIAL] © Matillion. All rights reserved (2020)

6. [CONFIDENTIAL] © Matillion. All rights reserved (2020)
Thank you!

7. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 1
Unlock Potential
William McKnight
www.mcknightcg.com
214-514-1444
Modern Analytic Data
Architecture Maturity
Modeling
@williammcknight

8. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 2
“Beyond the Mountain is
another mountain.”

9. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 3
2010’s
•
2020’s
Give Me
All Data
Fast &
Effectively!
Give Me
Good Data
But Do It
Efficiently!
2000’s
Just Give Me
Some Data
and Fast!
All Data!
3

10. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 4
We Are in the Business of Data
§ Our information is exploding
§ Our business is real-time, all the time
§ Our information differentiates us from our
competitors
§ Our information quality impacts our clients, our
Associates, and our shareholders
§ Our information is used and reused; information
usage drives data value
§ Information is a key business asset

11. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 5Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 5
Data Maturity is Highly Correlated
to Business Success
Data
Maturity
Business
Success
# Companies

12. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 6Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 6
Maturity Modeling
§ Levels defined through “reverse engineering” client
environments of past 3 years
• Based on Business Success
§ Capabilities emanate from the presence of the items shown
§ Should give a sense of priority
§ You Can’t Skip Levels – in any category
§ Maturity Levels tend to move in harmony
§ Midsize and smaller companies can +1
§ All must be at Level 3 (some need to be at 4) this year
§ Momentum is paramount!

13. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 7Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 7
Raise the Foundation of Your
Company
Raise the Foundation of Your
Company

14. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 8
Hitch your Maturity efforts to a
Ride

15. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 9Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 9
Data Success Measurement
User Satisfaction
Business ROI and
growth instigated
Data Maturity
(Long-term User Sat
and Bus ROI)
Misc.

16. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 10Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 10
Maturity Level 1
§ “Disparate, heterogeneous, disjointed”
§ Organizational silos
§ Lack of key performance indicators and
metrics
§ Lack of a consistent information
management architecture
§ No connection to the word
“architecture”
§ Lack of a true enterprise BI and analytic
tools
§ Business dictates tools, architecture,
methods
§ Lack of consistent data management,
quality and governance practices
§ Multiple overlapping data stores
§ Initiatives and Enterprise Architecture
Initiatives behind schedule
§ Lack of data modeling
§ Lack of a data dictionary
§ Lack of a consistent enterprise path-
to-production
§ A dashboard is considered innovation
§ Excel is the #1 BI tool in use
§ High data skills turnover
§ ”One vendor” mentality
§ Business cannot contribute

17. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 11Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 11
Priorities

18. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 12Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 12
Data Profile vs. Usage Profile

19. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 13Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 13
Data Strategy
Data specialists;
incomplete data
standards; balanced
centralization;
compliance strategy;
data modeling
Architecture
Data Warehouse has
some slowly changing
dimensions & data
quality transforms;
Platform Selection
happens; Data Lake in
development
Technology
MDM hub; 3rd party data
utilized; Cloud directional
commitment; Utilizing
Columnar
Organization
Nominal Data Governance;
Agile lite or selective; Notions
of Self-Service BI
Maturity Level 2

20. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 14Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 14
Data Strategy
Data layer
acknowledged; Most
development is within
architecture; All in on
AI
Architecture
EDW(s) with DQ above
standard; 3 & 5 year
architecture plans;
Data Lake; Streaming
used; Third party data;
EDW accesses data lake
(cloud storage)
Technology
Graph db for relationship
data; Specialized analytic
stores for workloads with
requirements not suited for
EDW; EDW columnar; minimal
cubes; MDM – all applicable
functions for major subject
areas; Cloud first; Data catalog
Organization
Data Governance by subject
area across most major
subject areas; Organizational
Change Management is part
of most projects; Chief Data
Officer; Data Scientist
Maturity Level 3

21. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 15
“It doesn’t take
more time or
budget to do it
right. It takes
knowledge and
focus.”

22. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 16Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 16
Maturity Level 4
Data Strategy
Data as asset in
financial statements /
executives; All
development is within
architecture;
predictive analytics;
Measure analytic
maturity
Architecture
Dynamic 3 & 5
year architecture
plans; Data
Integration mostly
streaming
Technology
Minimal cubes; MDM – all
functions for all major
subject areas; Looking at
GPU DBMS; Data catalog
populated; (Almost) all cloud
Organization
Data Governance by subject
area across all major subject
areas; Organizational Change
Management program is part
of all projects; Chief
Information Architect; Full
data lineage

23. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 17Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 17
Data Strategy
Data fully discoverable; AI
organization; hyper-
personalization;
prescriptive analytics;
Information Products
Architecture
Data Infrastructure as
platform with domain
mastery; microservices
and containerization
analytical architecture;
ETL automated; All
DI=streaming;
Technology
GPUs; complete enterprise MDM;
self-describing data; Operlytical
database; Databases at edge in IoT;
Embedded database in
applications
Organization
Data Governance=all,
pervasive
Maturity Level 5

24. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 18
So Where Are You?

25. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 19Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 19
Data Strategy
Architecture
Technology
Organization
Maturity Level 1-5 in 2021

26. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 20
§There’s more
Maturity Level in
moving imperfectly
than in merely
perfectly defining the
shortcomings
§Build credibility
§Don’t be afraid to fail
§Don’t talk yourself
out of starting your
Maturity Level
journey
§Have an open mind
§No plateaus are
comfortable for long
§That resistance is not
about Maturity Level
5, it’s the journey

27. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 21
Social Media
Cloud Computing
Mobile
Internet of Things
Information is the Next Natural Resource
Our economy is entirely dependent on the natural resource of data.
We will not run out of data, but we may be overwhelmed by it.

28. Copyright © 2020 McKnight Consulting Group, LLC All Rights Reserved Slide 22
Unlock Potential
William McKnight
www.mcknightcg.com
214-514-1444
Modern Analytic Data
Architecture Maturity
Modeling
@williammcknight