Project Manager: Kimberly Project Team: Carla Nishit Adam Michael Table of Contents Business Memo ………………………………………………………………………………….3 Scope Statement …………………………………………………………………………………4 Project Cost ……………………………………………………………………………………...5 Word Breakdown Structure.…………………….………………………………………………6 Network Diagram Structure.………………….…………………………………………………8 Risk Management Plan …………………………………………………………………………13 Risk Scoring Matrix …………………………………………………………………………….15 Risk Management Table ………………………………………………………………………..16 Risk Assessment Form ……………………………………………………………………….....16 Risk Response Matrix …………………………………………………………………………..17 Resource Usage ………………………………………………………………………………....19 Communication Plan ……………………………………………………………………………21 Communication Matrix …………………………………………………………………………23 Lessons Learned ………………………………………………………………………………...24 Business Memo: In the last 7 weeks we have been preparing a plan for Café Cirino and in this book, we have included all of the documentation prepared for each week’s deliverables. We then also added individual lessons learned from each team member. Throughout the passing weeks, our team has discussed different technique’s that can be used to help the client, Café Cirino. Through the coming weeks our team will come across challenges that will test our budget and our deadlines. Our team will be given the opportunity to help our client enhance customer relations, improve communications, enhance the marketing of the client’s brand, and increase work place moral. Our team will develop great promotional activities, exceptional recognition programs, and discount programs that will involve the customer. We will take and appreciate the suggestions the client will have to make our project even more of a success and will appreciate any support that can be given by the company and the community. Nonetheless, this will be an exciting and productive journey between the client and Team A. Scope Statement: Objective: To construct a high-quality marketing plan to help bring a strong customer base to the bakery and also help them financially plan out what marketing plans are affordable and logical. Deliverables: This plan project for this business will aim at the local community and surrounding areas. The project will deploy many marketing methods to interact with the consumer and develop sale methods for the business to thrive. The business will give the consumer the ability to interact with the owner to see other people reviews by and Facebook. Team A will encourage every customer to register with our client and give feedback regardless if it is negative or positive. The following advertising methods that will be used are: · Print Advertising - Brochures, business cards, menus, t shirts · Advertising Internet: Facebook & Instagram · Outdoor Advertising: one (1) magnet sticker on business owners company car The following marketing strategies will be recommended: · $5 coupon towards any purchase of $50 or more and 20% off t ...

1. Project Manager:
Kimberly
Project Team:
Carla
Nishit
Adam
Michael
Table of Contents
Business Memo
…………………………………………………………………………
……….3
Scope Statement
…………………………………………………………………………
………4
Project Cost
…………………………………………………………………………
…………...5
Word Breakdown
Structure.…………………….………………………………………
………6
Network Diagram
Structure.………………….…………………………………………
………8
Risk Management Plan
…………………………………………………………………………
13
Risk Scoring Matrix
…………………………………………………………………………
….15
Risk Management Table

2. ………………………………………………………………………..1
6
Risk Assessment Form
………………………………………………………………………....
.16
Risk Response Matrix
…………………………………………………………………………
..17
Resource Usage
…………………………………………………………………………
……....19
Communication Plan
…………………………………………………………………………
…21
Communication Matrix
…………………………………………………………………………
23
Lessons Learned
…………………………………………………………………………
……...24

3. Business Memo:
In the last 7 weeks we have been preparing a plan for Café
Cirino and in this book, we have included all of the
documentation prepared for each week’s deliverables. We then
also added individual lessons learned from each team member.
Throughout the passing weeks, our team has discussed different
technique’s that can be used to help the client, Café Cirino.
Through the coming weeks our team will come across
challenges that will test our budget and our deadlines. Our team
will be given the opportunity to help our client enhance
customer relations, improve communications, enhance the
marketing of the client’s brand, and increase work place moral.
Our team will develop great promotional activities, exceptional
recognition programs, and discount programs that will involve
the customer.
We will take and appreciate the suggestions the client will have
to make our project even more of a success and will appreciate
any support that can be given by the company and the
community. Nonetheless, this will be an exciting and productive
journey between the client and Team A.
Scope Statement:
Objective:
To construct a high-quality marketing plan to help bring a
strong customer base to the bakery and also help them

4. financially plan out what marketing plans are affordable and
logical.
Deliverables:
This plan project for this business will aim at the local
community and surrounding areas. The project will deploy many
marketing methods to interact with the consumer and develop
sale methods for the business to thrive. The business will give
the consumer the ability to interact with the owner to see other
people reviews by and Facebook. Team A will encourage every
customer to register with our client and give feedback
regardless if it is negative or positive.
The following advertising methods that will be used are:
· Print Advertising - Brochures, business cards, menus, t shirts
· Advertising Internet: Facebook & Instagram
· Outdoor Advertising: one (1) magnet sticker on business
owners company car
The following marketing strategies will be recommended:
· $5 coupon towards any purchase of $50 or more and 20% off
the entire order when $150 or more.
· After spending $50.00 or more, the customer will fill out their
name, phone number, and email address and will be entered in a
monthly drawing for a free bakery prize. This will enable the
client to capture the email addresses of each customer to send
monthly emails and updates about the bakery and to encourage
those to want to be entered in the drawing and visit the café.
· Project Cost:
Promotional Item
Cost
Quantity
Brochures:
$160.00
500 pieces (4x6)
Menus:
$170.00

5. 1000 pieces (trifold 8.5x11)
Business cards
$32.00
250 pieces
Car Magnet
$25.00
12x18
Stamps
$170.00
500 pieces
T Shirts
$0.00
25 pieces (courtesy)
$557.00
Budget: $600
Milestones:
1. Finalize Project Plans- October 23, 2012
2. Get sponsor approval on logo- November 5, 2012
3. Finalize financial report-December 12, 2012
4. Get final approval from sponsor- January 23, 2013
5. Deliver printed items to the sponsor- February 13, 2013
6. Implement Discount Offers- February 13, 2012
Limits and Exclusions:
1. Client/Business owner is responsible for all advertising costs.
2. Maintaining: servicing email, Facebook, keeping up with
Instagram pictures, updating menus and brochures.
3. Maintain/update financial records
Technical requirements:
Client must have a computer web-enabled to check e-mails and

6. send out promotional e-mails to clients.
Word Breakdown Structure:
Network Diagram Structure:
Risk Management Plan:
Risk Assessment:
Project Priority Matrix
Time

7. Performance
Cost
Constrain
Enhance
Accept
Risks:
1. Sponsor Does not approval the Marketing Plan- After we
present the marketing plan to their client, Café Cirino, if they
do not approve the marketing plan then we, Team A, must alter
the marketing plan to something they are interested in or the
Team will not be able to further the project.
2. Marketing Budget- If our project goes over budget, our
sponsor could not proceed with the marketing plan.
3. Inadequate Marketing Techniques- Our plan can go north or
south when using marketing techniques. Certain techniques that
can be wasted are television advertising, radio advertising, and
billboard advertising. If any of these techniques are used or
even look upon it will waste time and money. When we
concentrate on techniques that are valuable to our plan and the
bakery, we will need to work efficiently and if possible mistake
free. When we promote the business, we will use direct and
indirect advertising to help pursue the consumer on why they
should buy from Café Cirino. Another advantage of recognizing
our risks is avoiding time and resources and most importantly
wastes the client’s time and money.
4. Invalid Assessment of Target Audience- During this project

8. we must locate their target audience to achieve the goal of
increasing business at Café Cirino. If the marketing plan targets
individuals who would not be interested in the bakery, causing
our client to use time and money that could have been spent
somewhere else and our client would not be pleased with this.
5. Lack of Customer Participation- If the customers are not
interested in the marketing strategies that Team A recommends
in order to draw in new customers and obtain customers email
addresses to send updates, the marketing plan will have failed.
Team A must accommodate what the customers want along with
the team staying on budget in order to carry out a successful
marketing plan.
6. Statistics of Competitors Profit Margins- After analyzing the
Sponsors financials compared to the overall average of other
bakeries and find the Café Cirino is under-performing, our
sponsor might be hesitate to continue with the project.
7. Duration of Proposal- The expression is an oldie but it is as
true as the sky is blue; “Time is Money”. When making a
proposal and a project plan whether it is blueprints for a
building or making a plan to clean a house, time is money. This
project plan must always be budgeted over the limit and must be
achieved under the time that is set out to complete. This will
make the project come out on the positive in both performance
and expenses. The project rests upon your ability to put forward
realistic time and resource estimates.
8. Staff Support to Implement Changes- It is critical that
management shows support for changes and demonstrates that
support when communicating and interacting with staff.
Employees develop a comfort level when they see management
supporting the process. Training their staff to maintain the
bakery and bring you the best experience that they can muster
up.
9. Excessive Scope Changes from our Sponsor- If the sponsor
wants to add more deliverables to the project scope that we did
not initially anticipate it could cause scheduling conflicts. We
of course want to keep our sponsor happy and try to

9. accommodate the changes, but we will also need to see how
much time they would take and see if it is possible to take on
the changes and still meet our deadline for Senior Project.
10. Communication Issues with Team Members- If the team
members does not communicate properly during the planning
and development of the project, the overall performance could
be affected and other team members will have to increase their
workload to complete the project.
Risk Scoring Matrix:
Defined Conditions for Risk Management Analysis
Project Objective
Relative or Numerical Scales
Very Low - 1
Low - 2
Moderate - 3
High - 4
Very High – 5
Cost
Insignificant Cost increase
About 5% cost increase
5-10% cost increase
10-20% cost increase
Greater than 20% cost increase
Time
Insignificant time increase
5% time increase
5-10% time increase
10-15% time increase
More than 15% time increase
Scope
Minimal scope affected
Minor areas of the scope are affected
Important areas of the scope are affected

10. Scope is not acceptable to the sponsor
The finished project is effectively useless
Quality
Quality degradation minimal
Only complex deliverables are effected
Quality reduction requires sponsor approval
Quality reduction is not acceptable by the sponsor
The finished project is effectively useless
Risk Management Table
RISK EVALUATION
Risk
Probability
Cost
Schedule
Scope
Quality
Risk Score
Communication issues with team members
4
1
5
2
2
40.0

11. Inadequate Marketing Techniques
3
2
3
4
4
39.0
Invalid Assessment of Target Audience
3
2
3
4
4
39.0
Marketing Budget
4
3
2
2
2
36.0
Excessive scope changes from our client
3
1
3
5
3
36.0
Sponsor Does not approve the Marketing Plan
2
3
5
4
4
32.0
Statistics of Competitors Profit Margins

12. 2
3
3
4
4
28.0
Duration of Proposal
2
4
4
2
2
24.0
Lack of Customer Participation
2
2
1
2
2
14.0
Staff Support to implement Changes
1
4
3
3
2
12.0
Risk Assessment Form
Risk Event
Probability
Impact
Detection Difficulty
When
Risk Value

13. Excessive scope changes from our client
3
5
3
Mid-plan
45
Valid Assessment of Target Audience
3
4
3
Mid-plan
36
Marketing Budget
4
4
2
Pre-Plan
32
Communication issues with team members
4
4
2
Throughout the
project
32
Inadequate Marketing Techniques
3
3
3
Preplan
27
Client Approval of Marketing Plan
2
5
2
Post-plan

14. 20
Duration of Proposal
2
4
2
Pre-mid-Post-plan
16
Lack of Customer Participation
2
3
2
Ending plan
12
Statistics of Competitors Profit Margins
2
2
1
Mid-plan
4
Staff Support of Changes
1
2
2
Preplan
4
Risk Response Matrix
Risk Event
Response*
Contingency Plan
Trigger
Person Responsible
Communication issues with team members
Communicate every day as needed

15. Touch base with all team members on daily basis regarding
updates and current status.
No response within 12 hours.
Carla
Inadequate Marketing Techniques
Test marketing strategy
See how many new customers you get from strategy.
No new customers generated in given time period.
Adam
Invalid Assessment of Target Audience
Research who Team A should be marketing to and how to
market to them.
See who purchases from this bakery by tracking sex, age, and
nationality.
Marketing to those who do not shop at this bakery or do not
have interest in purchasing goods from bakeries.
Kimberly
Marketing Budget
Budget spending in all categories.
Explore other cheaper options with same quality.
Over budget and unnecessary spending.
Carla
Excessive scope changes from our client
Seek why client desires changes
Talk with client to see what they would like and what interests
them.
Client loses interest and does not desire to continue.
Sponsor Does not approve the Marketing Plan
Make sure the client is aware of and agree with the marketing
plan.
Keep client updated weekly about new additions or changes to
marketing plan.
Client becomes unconcerned or cares about marketing plan.
Kimberly
Statistics of Competitors Profit Margins

16. Shop competitors prices and see what marketing material
competitor bakeries use to keep and gain customers.
Visit competitors monthly to see changes or updates on
marketing, advertising, and new products and promotions.
Laziness of shopping competitors.
Carla
Duration of Proposal
Test proposal with staff and customers.
Encourage customers to participate.
Lack of staff and customer interest.
Adam
Lack of Customer Participation
Investigate why customers are not participating.
Offer an advanced special.
See how many customers do not participate and ask if here is
anything Client can do differently.
Staff Support to implement Changes
Inform staff about marketing plan.
Teach and update staff about their necessary performance roles
to implement changes.
Lack of staff participation.
Resource Usage:

17. Communication Plan:
The purpose for this communication plan is to show how Team
A will affectively communicate between the group member and
the client to deliver critical information. This communication
plan contains the following factors:
· Types of communication
· Contact information
· Who receives the communications
· Who delivers the communication
· When the communication will be presented
Responsibilities:
Client: Silvia

18. The client is the one responsible for making all ultimate
decisions and approving all work including logo, menus,
brochures, marketing information, and financial approvals. All
communication will be presented in person through
presentations and discussions and all questions will be asked to
the team members and the project manager. We will be taking
suggestions and comments at this time.
Project Team: Kimberly, Carla, Adam, Shah, Michael
The project team is made up of all those who have contribution
to this project. The project team members will have a clear
understanding of all deliverables, know what this project is
aiming for, and will know the ins and outs of this working
package within this task. Communication is necessary in this
project and each group member will work effectively with the
project manager to get through weekly tasks and communicate
with the client.
Project Manager: Kimberly
The project manager has the responsibility of the execution of
this project. The project manager will work together with the
project team to move this project forward every week in a
timely fashion and is the primary communication between the
project team as well.

19. Communication Matrix:
Communication Type
Objectives
Where
Frequency
Attendees
Meet the Sponsor
Go over the project scope statement
Bakery
Once
Team Members Project Sponsor
Project Team Meetings
Review project status
Face to Face
Video Conference
Weekly
Team Members
Approval on Graphic
Get approval from the sponsor on the logo, business cards,
menu, brochures
Bakery
Once items are completed
Team Members Project Sponsor

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South River NJ 08882
732--254--0095