AS media coursework

1. Audience: How are they
categorised?

2. • Media producers and institutions like to consider audiences in groups.
Advertising is targeted at different groups of people.
• Groups of people can be put into categories such as this one:
• A: Upper middle class – Bankers, lawyers, doctors
• B: Middle class – Teachers, middle class management
• C1: Lower middle class – Office supervisors, nurses
• C2: Skilled working class – skilled workers, tradesmen
• D: Working class – Semi skilled, unskilled manual workers
• E: Lowest level of income – unemployed, students