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Sun tzu and the business competition

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Sun tzu and the business competition

  1. 1. SUN TZU AND THE BUSINESS COMPETITION<br />
  2. 2. <ul><li> Increasing Competitors
  3. 3. Globalization
  4. 4. Information
  5. 5. Speed
  6. 6. Volatility</li></li></ul><li>Sun Tzu<br /><ul><li> Chinese Military Commander & Strategist
  7. 7. 544 BC to 496 BC
  8. 8. Author of the “Art of War”</li></li></ul><li>Principles of War in Business<br />Capture Your Market Without Destroying It<br />“Generally in war, the best policy is to take a state intact; to ruin it is inferior to this....For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” <br /> --Sun Tzu<br />
  9. 9. Principles of War in Business<br />Avoid your competitor's strength, and attack their weakness<br />“An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” <br /> --Sun Tzu<br />
  10. 10. Principles of War in Business<br />Use foreknowledge & deception to maximize the power of business intelligence.<br />“Know the enemy and know yourself; in a hundred battles you will never be in peril” <br /> --Sun Tzu<br />
  11. 11. Principles of War in Business<br />Use speed and preparation to swiftly overcome the competition.<br />“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” <br /> --Sun Tzu<br />
  12. 12. Principles of War in Business<br />Use speed and preparation to swiftly overcome the competition.<br />“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” <br /> --Sun Tzu<br />
  13. 13. Principles of War in Business<br />Use alliances and strategic control points in the industry to “shape” your opponents and make them conform to your will.<br />“Therefore, those skilled in war bring the enemy to the field of battle and are not brought there by him.” <br /> --Sun Tzu<br />
  14. 14. Principles of War in Business<br />Develop your character as a leader to maximize the potential of your employees.<br />“When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.” <br /> --Sun Tzu<br />
  15. 15. Principles of Corporate Governance<br />Performance Orientation<br />Nomination and Compensation Committees<br />Disclosure<br />Audit Committee <br />Code of Conduct <br />Conflicts of Interest <br />Environmental and Social Commitment <br />Conduct of the Board of Directors <br />Responsibilities of Investors <br />The Role of Directors in Turnaround Situations <br />
  16. 16. Any Questions?<br />
  17. 17. End of Presentation<br />

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