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Sun tzu – the art of war


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Sun tzu – the art of war

  1. 1. SUN TZU – THE ART OF WAR Let’s strategize
  2. 2. WHOISSUNTZU? He is a Chinese Military General Before hiring Sun Tzu, the King of Wu tested Sun Tzu's skills by commanding him to train 180 of concubines (King’s mistress) into soldiers. Sun Tzu divided them into two companies, appointing the two concubines most favored by the king as the company commanders. When Sun Tzu first ordered the concubines to face right, they giggled.
  3. 3. WHOISSUNTZU? In response, Sun Tzu said that the general, in this case himself, was responsible for ensuring that soldiers understood the commands given to them. Then, he reiterated the command, and again the concubines giggled. Sun Tzu then ordered the execution of the king's two favored concubines, to the king's protests.
  4. 4. WHOISSUNTZU? He explained that if the general's soldiers understood their commands but did not obey, it was the fault of the officers. Sun Tzu also said that, once a general was appointed, it was his duty to carry out his mission, even if the king protested. After both concubines were killed, new officers were chosen to replace them. Afterwards, both companies, now well aware of the costs of further frivolity, performed their maneuvers flawlessly. HIS STRATEGY HAS THEN BEEN PUBLISHED AND SOLD MILLIONS OF COPIES AND MANY AUTHORS KEPT WRITING ABOUT HIS STRATEGY
  6. 6. Business – Strategic planning tips to help you prevail against competitors. Sports – Advice on the right tactics in a given situation. Relationships – Ways to plan and accommodate for the people around you. Leadership – Important guidance on what to do and, just as importantly, what not to do when you are in charge.
  7. 7. THE MORAL LAW • Follow the ruler regardless of their lives or dangers HEAVEN • Day & night, cold & Heat, times and season EARTH • Great & Small, danger & security, the chances of life & Death THE COMMANDER • Wisdom, courage and strictness Method & Discipline • Direction and marshalling of army into right direction MORAL LAW HEAVEN EARTH THE COMMANDER METHOD & DISCIPLINE
  9. 9. • Achieving objective without destroying it. “ Generally in war it is best to take the state intact to ruin it is inferior to this” SUN TZU WIN ALL WITHOUT FIGHTING
  10. 10. • Since the goal of your business is to survive & prosper, you must capture the market but you must do in a way that your market is not destroy in the process. A company could do this in several ways; subtle, in direct and low-key approach that will not draw competitor’s attention. • Do not do a price war. Eg: TM & Wimax, what happened now? WIMAX went quieter these days? No more catchy ads? WIN ALL WITHOUT FIGHTING
  11. 11. • Focus on competitor’s weakness which maximizes your gains while minimizing the use of resources, this will then yield profits. • Do not over confident with your strength. AVOID STRENGTH & ATTACK THE WEAKNESS
  12. 12. • Determine the enemy’s plan first then you will know which strategy will be successful • To find and exploit your competitor’s weakness requires a deep understanding of their executive strategies, understand overall competitive & industry trends occurring around you in which you will battle. • Conceal your strategy and keep your plans secret DECEPTION & FOREKNOW LEDGE
  13. 13. • Take advantage of your competitors un- preparedness, travel by unexpected routes to strike them. • Reducing the time it takes for decision making. Servicing customers are critical. • Think through to understand potential competitive reaction to your attacks SPEED & PREPARATION
  14. 14. • Shaping your competition means changing the rules of the game and making the competition conform to your desire and your action. • But how? By controlling the key strategic points in your industry where you will be able to call the tune to which your competitor dance. Eg: Airasia SHAPING THE OPPONENTS
  15. 15. • A Leader should be wise, sincere, humane, courageous and strict. • Leaders must also always be first in the toils & fatigues of the army • Treat them well they will produce results. CHARACTER BASED LEADERSHIP
  16. 16. •4 STEPS OF ADVANCE CYCLE Advance cycle INFORMATION Focus Action Position
  17. 17. 4 STEPS OF ADVANCE CYCLE - INFORMATION Listen to uncover new opportunities Fill In the map of your situation and focus to study the map to discover the best opportunity for changing your position Advance cycle INFORMATION
  18. 18. •4 STEPS OF ADVANCE CYCLE – FOCUS Target a specific way to advance your position by filtering the unnecessary activities Advance cycle Focus
  19. 19. •4 STEPS OF ADVANCE CYCLE Action is like driving out to that destination, every action is unique. You must proceed with your own risk Advance cycleAction
  20. 20. •4 STEPS OF ADVANCE CYCLE Everytime you advance in your position, you change your position.Success means making your advance pay off, This requires the final step of claiming your new position. Advance cycle Position