He is a Chinese Military General
Before hiring Sun Tzu, the King of Wu tested Sun Tzu's skills by
commanding him to train 180 of concubines (King’s mistress)
Sun Tzu divided them into two companies, appointing the two
concubines most favored by the king as the company
When Sun Tzu first ordered the concubines to face right, they
In response, Sun Tzu said that the general, in this case himself, was
responsible for ensuring that soldiers understood the commands given to
Then, he reiterated the command, and again the concubines giggled.
Sun Tzu then ordered the execution of the king's two favored
concubines, to the king's protests.
He explained that if the general's soldiers understood their commands
but did not obey, it was the fault of the officers.
Sun Tzu also said that, once a general was appointed, it was his duty to
carry out his mission, even if the king protested.
After both concubines were killed, new officers were chosen to replace
them. Afterwards, both companies, now well aware of the costs of
further frivolity, performed their maneuvers flawlessly.
HIS STRATEGY HAS THEN BEEN PUBLISHED AND SOLD MILLIONS OF
COPIES AND MANY AUTHORS KEPT WRITING ABOUT HIS STRATEGY
Business – Strategic planning tips to help you prevail
Sports – Advice on the right tactics in a given situation.
Relationships – Ways to plan and accommodate for the
people around you.
Leadership – Important guidance on what to do and, just
as importantly, what not to do when you are in charge.
THE MORAL LAW
• Follow the ruler regardless of
their lives or dangers
• Day & night, cold & Heat, times
• Great & Small, danger &
security, the chances of life &
• Wisdom, courage and strictness
Method & Discipline
• Direction and marshalling of
army into right direction
• Achieving objective without destroying it.
“ Generally in war it is best to
take the state intact to ruin it
is inferior to this” SUN TZU
• Since the goal of your business is to survive
& prosper, you must capture the market but
you must do in a way that your market is
not destroy in the process. A company could
do this in several ways; subtle, in direct and
low-key approach that will not draw
• Do not do a price war. Eg: TM & Wimax,
what happened now? WIMAX went quieter
these days? No more catchy ads?
• Focus on competitor’s
weakness which maximizes
your gains while minimizing
the use of resources, this will
then yield profits.
• Do not over confident with
• Determine the enemy’s plan
first then you will know which
strategy will be successful
• To find and exploit your
competitor’s weakness requires
a deep understanding of their
understand overall competitive
& industry trends occurring
around you in which you will
• Conceal your strategy and keep
your plans secret
• Take advantage of your
preparedness, travel by
unexpected routes to strike
• Reducing the time it takes for
decision making. Servicing
customers are critical.
• Think through to understand
reaction to your attacks
• Shaping your competition
means changing the rules of
the game and making the
competition conform to your
desire and your action.
• But how? By controlling the
key strategic points in your
industry where you will be
able to call the tune to which
your competitor dance.
• A Leader should be wise,
sincere, humane, courageous
• Leaders must also always be
first in the toils & fatigues of
• Treat them well they will
•4 STEPS OF
4 STEPS OF
Listen to uncover new
Fill In the map of your
situation and focus to
study the map to
discover the best
changing your position
•4 STEPS OF
Target a specific way
to advance your
position by filtering
•4 STEPS OF
Action is like driving
out to that
action is unique. You
must proceed with
your own risk
•4 STEPS OF
advance in your
position, you change
means making your
advance pay off, This
requires the final step
of claiming your new