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SUN TZU’S ART OF WAR
PRESENTED BY OTGONTUGS
SUN TZU
• Sun Tzu or Sunzi (孙子; 孫子) (544 BC – 496 BC)
• was an ancient Chinese military general, strategist
and philosophe...
CHAPTER1: LAYINGPLANS
Laying Plans/The Calculations explores the
five fundamental factors (the Way, seasons,
terrain, lead...
Sun Tzu said: The art of war is of vital
importance to the State. It is a matter of life
and death, a road either to safet...
Five factors
(1) The Moral Law / Concept of operations
and corporate culture
(2) Heaven / Timing
(3) Earth / Competitive e...
Seven Element :
(1)Which of the two sovereigns is imbued with
the Moral law?
(2)Which of the two generals has most ability...
Sun Tzu said: All warfare is based on deception
• Hence, when able to attack, we must
seem unable;
• when using our forces...
Sun Tzu said: Now the general who wins a
battle makes many calculations in his temple
ere the battle is fought. The genera...
“Five Morality” of General is must follow the
principles for the Entrepreneurs,
businessmen
1. Wisdom
2. Faith
3. Benevole...
CHAPTER2 : WAGING WAR
Waging War/The Challenge explains how to
understand the economy of warfare, and
how success requires...
Sun Tzu said: In the operations of war, where
there are in the field a thousand swift
chariots, as many heavy chariots, an...
Sun Tzu said: There is no instance of a country
having benefited from prolonged warfare.
In war, then, let your great obje...
CHAPTER3 : ATTACKBY STRATAGEM
Attack by Stratagem/The Plan of Attack
defines the source of strength as unity, not
size, an...
Sun Tzu said: In the practical art of war, the best
thing of all is to take the enemy's country
whole and intact; to shatt...
Sun Tzu said: Hence to fight and conquer in all your
battles is not supreme excellence; supreme
excellence consists in bre...
Sun Tzu said: It is the rule in war, if our forces
are ten to the enemy's one, to surround him;
if five to one, to attack ...
Sun Tzu said: Thus we may know that there are
five essentials for victory:
(1) He will win who knows when to fight and
whe...
Sun Tzu said: If you know the enemy and know
yourself, you need not fear the result of a
hundred battles.
If you know your...
CHAPTER4 : TACTICALDISPOSITIONS
Tactical Dispositions/Positioning explains the
importance of defending existing positions
...
Sun Tzu said: The good fighters of old first put
themselves beyond the possibility of defeat, and
then waited for an oppor...
Sun Tzu said: He wins his battles by making no
mistakes. Making no mistakes is what
establishes the certainty of victory, ...
Sun Tzu said: The consummate leader
cultivates the moral law, and strictly adheres
to method and discipline; thus it is in...
CHAPTER5 : ENERGY
Energy/Directing explains the use of creativity
and timing in building an army's momentum.
Sun Tzu said:...
Sun Tzu said: In all fighting, the direct method may
be used for joining battle, but indirect methods
will be needed in or...
Sun Tzu said: There are not more than five
musical notes, yet the combinations of these
five give rise to more melodies th...
Sun Tzu said: Energy may be likened to the
bending of a crossbow; decision, to the
releasing of a trigger.
The clever comb...
1. Changes due to market
• Company making Maternity clothes
• Toyota Just In Time (JIT)
2. Changes due to Timing
• America...
CHAPTER6 : ILLUSION AND REALITY
Weak Points & Strong/Illusion and Reality
explains how an army's opportunities come
from t...
Sun Tzu said: Whoever is first in the field and
awaits the coming of the enemy, will be fresh
for the fight; whoever is se...
Sun Tzu said: If the enemy is taking his ease,
he can harass him; if well supplied with food,
he can starve him out; if qu...
Sun Tzu said: All men can see the tactics
whereby I conquer, but what none can see is
the strategy out of which victory is...
Sun Tzu said: Military tactics are like unto
water; for water in its natural course runs
away from high places and hastens...
Sun Tzu said: He who can modify his tactics in
relation to his opponent and thereby
succeed in winning, may be called a he...
CHAPTER7 : MANEUVERING
Maneuvering/Engaging The Force explains
the dangers of direct conflict and how to win
those confron...
Sun Tzu said: In war, the general receives his
commands from the sovereign
Having collected an army and concentrated his
f...
Sun Tzu said: If you march hundred li The
stronger men will be in front, the jaded ones
will fall behind, and on this plan...
Sun Tzu said: We shall be unable to turn natural
advantage to account unless we make use of
local guides.
Let your rapidit...
Sun Tzu said: The host thus forming a single united
body, is it impossible either for the brave to
advance alone, or for t...
Sun Tzu said: It is a military axiom not to
advance uphill against the enemy, nor to
oppose him when he comes downhill
Do ...
CHAPTER8 : VARIATION INTACTICS
Variation in Tactics/The Nine Variations
focuses on the need for flexibility in an
army's r...
Sun Tzu said: When in ‘Difficult to access’ areas ,
don’t encamp. / No hope, No potential
market, Do not enter
• In “acces...
Sun Tzu said: There are roads which must not
be followed, / Do not have to select market
access; without concern
armies wh...
Sun Tzu said: The art of war teaches us to rely
not on the likelihood of the enemy's not
coming, but on our own readiness ...
Sun Tzu said: There are five dangerous faults
which may affect a general:
(1) Recklessness, which leads to destruction;
(2...
CHAPTER9 : THE ARMY ON THE MARCH
The Army on the March/Moving The Force
describes the different situations in which an
arm...
Sun Tzu said: We come now to the question of
encamping the army, and observing signs of
the enemy. Pass quickly over mount...
Sun Tzu said: If you are careful of your men,
and camp on hard ground, the army will be
free from disease of every kind, a...
Sun Tzu said: The rising of birds in their flight
is the sign of an ambuscade. Startled beasts
indicate that a sudden atta...
Case: Honda's "social training“
Staff and CEO together, and sincerely
engaged in business development,
Research and creati...
CHAPTER10 : TERRAIN
Terrain/Situational Positioning looks at the
three general areas of resistance (distance,
dangers, and...
Sun Tzu said: We may distinguish six kinds of terrain, to
wit:
(1) Accessible ground: large market share, easy
access;
(2)...
RAREEARTHMARKET
52
Sun Tzu said: Now an army is exposed to six
several calamities, not arising from natural
causes, but from faults for which...
Sun Tzu said: If you know the enemy and know
yourself, your victory will not stand in doubt;
if you know Heaven and know E...
Case: Toyota studied Americans understanding
of the car-loving
Jewish business principle: “First make clear then
to pay”
E...
CHAPTER11 : THE NINE SITUATIONS
The Nine Situations/Nine Terrains describes
the nine common situations (or stages) in a
ca...
Sun Tzu said: The art of war recognizes nine
varieties of ground:
(1) Dispersive ground; (2) facile ground;
(3) contentiou...
Sun Tzu said: Rapidity is the essence of war:
take advantage of the enemy's unreadiness,
make your way by unexpected route...
CHAPTER12 : THE ATTACKBY FIRE
The Attack by Fire/Fiery Attack explains the
general use of weapons and the specific use
of ...
Sun Tzu said: There are five ways of attacking
with fire. The first is to burn soldiers in their
camp; the second is to bu...
CHAPTER13 : THE USE OF SPIES
The Use of Spies/The Use of Intelligence
focuses on the importance of developing
good informa...
Sun Tzu said: Hence the use of spies, of whom there
are five classes:
(1) Local spies; (2) inward spies;
(3) converted spi...
63
Concord (French/ British)
TU-144 (Soviet )
CASE : Ryūzō Sejima (瀬島 龍三)
ex-war strategist
Imprisoned in Siberia for 11 years after the
war, he returned to Japan in 19...
How to use ART of WAR in our business :
1. Define a problem correctly
2. Solve the problem correctly
65
CONTENT
For further reading :
• http://en.wikipedia.org/wiki/The_Art_of_War
• http://en.wikipedia.org/wiki/Sun_Tzu
• Art o...
Thank you for your attention
Questions & Answers
Presented by Otgontugs
May 26, 2011
67
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My presentation of Sun tzu art of war

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My presentation of Sun tzu art of war

  1. 1. SUN TZU’S ART OF WAR PRESENTED BY OTGONTUGS
  2. 2. SUN TZU • Sun Tzu or Sunzi (孙子; 孫子) (544 BC – 496 BC) • was an ancient Chinese military general, strategist and philosopher • “Art of War” have 13 chapters and 390 items • SUN TZU said: If instructions are not clear, and commands not explicit, it is the commander’s fault. If instructions are clear, and commands explicit, it is the soldier’s fault 2
  3. 3. CHAPTER1: LAYINGPLANS Laying Plans/The Calculations explores the five fundamental factors (the Way, seasons, terrain, leadership, and management) and seven elements that determine the outcomes of military engagements. By thinking, assessing and comparing these points, a commander can calculate his chances of victory. Habitual deviation from these calculations will ensure failure via improper action. The text stresses that war is a very grave matter for the state, and must not be commenced without due consideration. 3
  4. 4. Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. War as Business, State as Company 4
  5. 5. Five factors (1) The Moral Law / Concept of operations and corporate culture (2) Heaven / Timing (3) Earth / Competitive environment, Industrial environment, Market environment (4) The Commander / Leader. CEO (5) Method and discipline / Enterprise organization and management, regulations, financial system 5 These five heads should be familiar to every general: he who knows them will be victorious; he who knows them not will fail.
  6. 6. Seven Element : (1)Which of the two sovereigns is imbued with the Moral law? (2)Which of the two generals has most ability? (3)With whom lie the advantages derived from Heaven and Earth? (4) On which side is discipline most rigorously enforced? (5)Which army is stronger? (6) On which side are officers and men more highly trained? (7) In which army is there the greater constancy both in reward and punishment? 6 By means of these seven considerations I can forecast victory or defeat.
  7. 7. Sun Tzu said: All warfare is based on deception • Hence, when able to attack, we must seem unable; • when using our forces, we must seem inactive; • when we are near, we must make the enemy believe we are far away; • when far away, we must make him believe we are near. Case: Napoleon defeat at Waterloo in 1815 7
  8. 8. Sun Tzu said: Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose. Case : Japanese Multinational Companies 8 who wins a battle makes many calculations
  9. 9. “Five Morality” of General is must follow the principles for the Entrepreneurs, businessmen 1. Wisdom 2. Faith 3. Benevolence 4. Courage 5. Strict 9 the very essence of Honda style management is “Respect the views of staff.”
  10. 10. CHAPTER2 : WAGING WAR Waging War/The Challenge explains how to understand the economy of warfare, and how success requires winning decisive engagements quickly. This section advises that successful military campaigns require limiting the cost of competition and conflict. 10
  11. 11. Sun Tzu said: In the operations of war, where there are in the field a thousand swift chariots, as many heavy chariots, and a hundred thousand mail-clad soldiers, with provisions enough to carry them a thousand li, the expenditure at home and at the front, including entertainment of guests, small items such as glue and paint, and sums spent on chariots and armor, will reach the total of a thousand ounces of silver per day. Such is the cost of raising an army of 100,000 men. 11 SUN TZU is the first man who consider the ECONOMY of WAR
  12. 12. Sun Tzu said: There is no instance of a country having benefited from prolonged warfare. In war, then, let your great object be victory, not lengthy campaigns. When you engage in actual fighting, if victory is long in coming, then men's weapons will grow dull and their ardor will be damped. If you lay siege to a town, you will exhaust your strength. Case: Education budget of Americans 12 “Do not waste time” Jewish business principle
  13. 13. CHAPTER3 : ATTACKBY STRATAGEM Attack by Stratagem/The Plan of Attack defines the source of strength as unity, not size, and discusses the five factors that are needed to succeed in any war. In order of importance, these critical factors are: Attack, Strategy, Alliances, Army, and Cities. 13
  14. 14. Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them. Case: Gascoigne Melotte milking equipment www.gascoigne-melotte.co.uk 14
  15. 15. Sun Tzu said: Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting. Therefore the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field. Case: Toyota studied Americans on Car A Airline Company US plan to build Airport 15
  16. 16. Sun Tzu said: It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack him; if twice as numerous, to divide our army into two. If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him. Case: IBM got Intel , Rohm share 16
  17. 17. Sun Tzu said: Thus we may know that there are five essentials for victory: (1) He will win who knows when to fight and when not to fight. (2) He will win who knows how to handle both superior and inferior forces. (3) He will win whose army is animated by the same spirit throughout all its ranks. (4) He will win who, prepared himself, waits to take the enemy unprepared. (5) He will win who has military capacity and is not interfered with by the sovereign. 17
  18. 18. Sun Tzu said: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Case: Kao Corporation of Japan 18
  19. 19. CHAPTER4 : TACTICALDISPOSITIONS Tactical Dispositions/Positioning explains the importance of defending existing positions until a commander is capable of advancing from those positions in safety. It teaches commanders the importance of recognizing strategic opportunities, and teaches not to create opportunities for the enemy. 19
  20. 20. Sun Tzu said: The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory. Case: Japanese companies give more importance to developing the enterprise's long-term business plan 20
  21. 21. Sun Tzu said: He wins his battles by making no mistakes. Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. 21 “Sparrow win Dinosaur “ Chinese saying
  22. 22. Sun Tzu said: The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success. In respect of military method, we have, firstly, Measurement; secondly, Estimation of quantity; thirdly, Calculation; fourthly, Balancing of chances; fifthly, Victory. Case : Japan’s huge loss on Forex in 70’ 22
  23. 23. CHAPTER5 : ENERGY Energy/Directing explains the use of creativity and timing in building an army's momentum. Sun Tzu said: The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers. Fighting with a large army under your command is nowise different from fighting with a small one: it is merely a question of instituting signs and signals. 23
  24. 24. Sun Tzu said: In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more. In battle, there are not more than two methods of attack--the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. 24
  25. 25. Sun Tzu said: There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard. There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen. There are not more than five cardinal tastes (sour, acrid, salt, sweet, bitter), yet combinations of them yield more flavors than can ever be tasted. 25
  26. 26. Sun Tzu said: Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger. The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy. 26
  27. 27. 1. Changes due to market • Company making Maternity clothes • Toyota Just In Time (JIT) 2. Changes due to Timing • American Shoemaker 3. Changes due to Consumer • Gold miners case 27
  28. 28. CHAPTER6 : ILLUSION AND REALITY Weak Points & Strong/Illusion and Reality explains how an army's opportunities come from the openings in the environment caused by the relative weakness of the enemy in a given area. 28 To avoid real, Strike Virtual From Virtual, get WIN
  29. 29. Sun Tzu said: Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him. By holding out advantages to him, he can cause the enemy to approach of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near. 29
  30. 30. Sun Tzu said: If the enemy is taking his ease, he can harass him; if well supplied with food, he can starve him out; if quietly encamped, he can force him to move. Hence that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack. Knowing the place and the time of the coming battle, we may concentrate from the greatest distances in order to fight. 30
  31. 31. Sun Tzu said: All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances. Case: SONY made first Pocket transistor radio 31
  32. 32. Sun Tzu said: Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards. So in war, the way is to avoid what is strong and to strike at what is weak. Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. 32
  33. 33. Sun Tzu said: He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven- born captain. The five elements (water, fire, wood,metal, earth) are not always equally predominant; the four seasons make way for each other in turn. There are short days and long; the moon has its periods of waning and waxing 33
  34. 34. CHAPTER7 : MANEUVERING Maneuvering/Engaging The Force explains the dangers of direct conflict and how to win those confrontations when they are forced upon the commander. 34
  35. 35. Sun Tzu said: In war, the general receives his commands from the sovereign Having collected an army and concentrated his forces, he must blend and harmonize the different elements thereof before pitching his camp. Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous. 35
  36. 36. Sun Tzu said: If you march hundred li The stronger men will be in front, the jaded ones will fall behind, and on this plan only one- tenth of your army will reach its destination. If you march fifty li in order to outmaneuver the enemy, you will lose the leader of your first division, and only half your force will reach the goal. If you march thirty li with the same object, two- thirds of your army will arrive. 36 1 li equal to 0.4972 km
  37. 37. Sun Tzu said: We shall be unable to turn natural advantage to account unless we make use of local guides. Let your rapidity be that of the wind, your compactness that of the forest. In raiding and plundering be like fire, is immovability like a mountain Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt. Case: Tudela , Spanish 37
  38. 38. Sun Tzu said: The host thus forming a single united body, is it impossible either for the brave to advance alone, or for the cowardly to retreat alone. This is the art of handling large masses of men. In night-fighting, then, make much use of signal- fires and drums, and in fighting by day, of flags and banners, as a means of influencing the ears and eyes of your army. Case : Shimamura’s Original Price Selling Strategy Coca Cola “Patriot” Image 38
  39. 39. Sun Tzu said: It is a military axiom not to advance uphill against the enemy, nor to oppose him when he comes downhill Do not pursue an enemy who simulates flight; do not attack soldiers whose temper is keen. Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home. When you surround an army, leave an outlet free. Do not press a desperate foe too hard. 39 Above is “Eight prohibited “ rule
  40. 40. CHAPTER8 : VARIATION INTACTICS Variation in Tactics/The Nine Variations focuses on the need for flexibility in an army's responses. It explains how to respond to shifting circumstances successfully. 40
  41. 41. Sun Tzu said: When in ‘Difficult to access’ areas , don’t encamp. / No hope, No potential market, Do not enter • In “accessible” areas, join hands with your allies. / In the competitive market, Normal diplomatic relations to be good, for allies • In “dangerously isolated” positions, Don’t stay. / No result market, Should be ready to quit, To avoid greater losses • In “hemmed-in” situations, you must resort to stratagem. • In “desperate” position, you must fight. / If the competition strong opponents attack, could not move, Should try to rescue, to break the siege 41
  42. 42. Sun Tzu said: There are roads which must not be followed, / Do not have to select market access; without concern armies which must be not attacked, / Without the development of products, without investing towns which must be besieged, / Not involved in the market, No intervention positions which must not be contested, / Do not have to set up a branch, No established Commands of the sovereign which must not be obeyed. 42
  43. 43. Sun Tzu said: The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable. 43
  44. 44. Sun Tzu said: There are five dangerous faults which may affect a general: (1) Recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of honor which is sensitive to shame; (5) over-solicitude for his men, which exposes him to worry and trouble. 44
  45. 45. CHAPTER9 : THE ARMY ON THE MARCH The Army on the March/Moving The Force describes the different situations in which an army finds itself as it moves through new enemy territories, and how to respond to these situations. Much of this section focuses on evaluating the intentions of others. 45
  46. 46. Sun Tzu said: We come now to the question of encamping the army, and observing signs of the enemy. Pass quickly over mountains, and keep in the neighborhood of valleys. Camp in high places, facing the sun. Do not climb heights in order to fight. So much for mountain warfare. After crossing a river, you should get far away from it. 46
  47. 47. Sun Tzu said: If you are careful of your men, and camp on hard ground, the army will be free from disease of every kind, and this will spell victory. 47
  48. 48. Sun Tzu said: The rising of birds in their flight is the sign of an ambuscade. Startled beasts indicate that a sudden attack is coming. If in training soldiers commands are habitually enforced, the army will be well- disciplined; if not, its discipline will be bad. If a general shows confidence in his men but always insists on his orders being obeyed, the gain will be mutual. 48
  49. 49. Case: Honda's "social training“ Staff and CEO together, and sincerely engaged in business development, Research and creative spirit will be deeply rooted in the hearts, Continue research and develop, be at Front-end of the times Be sure to seek simple and robust Play to the spirit of warmth and affection, To promote the virtues of the family in society Respected deities be Grateful at heart 49
  50. 50. CHAPTER10 : TERRAIN Terrain/Situational Positioning looks at the three general areas of resistance (distance, dangers, and barriers) and the six types of ground positions that arise from them. Each of these six field positions offer certain advantages and disadvantages. 50
  51. 51. Sun Tzu said: We may distinguish six kinds of terrain, to wit: (1) Accessible ground: large market share, easy access; (2) entangling ground: big investment and not easy to retreat, Petrochemical , banking sector; (3) temporizing ground: adverse market for each side; (4) narrow passes: Market is small, there is a certain space; (5) precipitous heights: High consumer brand loyalty; (6) positions at a great distance from the enemy: These six are the principles connected with Earth. The general who has attained a responsible post must be careful to study them. 51
  52. 52. RAREEARTHMARKET 52
  53. 53. Sun Tzu said: Now an army is exposed to six several calamities, not arising from natural causes, but from faults for which the general is responsible. These are: (1) Flight; (2) insubordination; (3) collapse; (4) ruin; (5) disorganization; (6) rout. 53
  54. 54. Sun Tzu said: If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 54
  55. 55. Case: Toyota studied Americans understanding of the car-loving Jewish business principle: “First make clear then to pay” Every day lunch with staff can enhance creativity, communication to solve problems and learn from each other Business executives should support staff’s Growth to attend management courses or attend seminars etc 55
  56. 56. CHAPTER11 : THE NINE SITUATIONS The Nine Situations/Nine Terrains describes the nine common situations (or stages) in a campaign, from scattering to deadly, and the specific focus that a commander will need in order to successfully navigate them. 56
  57. 57. Sun Tzu said: The art of war recognizes nine varieties of ground: (1) Dispersive ground; (2) facile ground; (3) contentious ground; (4) open ground; (5) ground of intersecting highways; (6) serious ground; (7) difficult ground; (8) hemmed-in ground; (9) desperate ground. 57
  58. 58. Sun Tzu said: Rapidity is the essence of war: take advantage of the enemy's unreadiness, make your way by unexpected routes, and attack unguarded spots. CASE : Japan’s Transnational investment through World Make Japanese Brand Localize in America Buy American 58 The Commander behave as “Shake”
  59. 59. CHAPTER12 : THE ATTACKBY FIRE The Attack by Fire/Fiery Attack explains the general use of weapons and the specific use of the environment as a weapon. This section examines the five targets for attack, the five types of environmental attack, and the appropriate responses to such attacks 59
  60. 60. Sun Tzu said: There are five ways of attacking with fire. The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals and magazines; the fifth is to hurl dropping fire amongst the enemy. CASE: Coca-Cola in 1982 launched "Diet Coke” Jewish merchant’s principles of economic “If beneficial to move, no beneficial to stop.” “Half-step late” Marketing strategy of IBM “Shortage” Marketing strategy of Vuitton 60
  61. 61. CHAPTER13 : THE USE OF SPIES The Use of Spies/The Use of Intelligence focuses on the importance of developing good information sources, and specifies the five types of intelligence sources and how to best manage each of them. 61
  62. 62. Sun Tzu said: Hence the use of spies, of whom there are five classes: (1) Local spies; (2) inward spies; (3) converted spies; (4) doomed spies; (5) surviving spies. Hence it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying and thereby they achieve great results. Spies are a most important element in water, because on them depends an army's ability to move. 62
  63. 63. 63 Concord (French/ British) TU-144 (Soviet )
  64. 64. CASE : Ryūzō Sejima (瀬島 龍三) ex-war strategist Imprisoned in Siberia for 11 years after the war, he returned to Japan in 1956 1958: Joined Itochu Shoji leading the company to expand its business into the oil industry, 64
  65. 65. How to use ART of WAR in our business : 1. Define a problem correctly 2. Solve the problem correctly 65
  66. 66. CONTENT For further reading : • http://en.wikipedia.org/wiki/The_Art_of_War • http://en.wikipedia.org/wiki/Sun_Tzu • Art of War documentary at server: 192.168.0.206ShareSUN TZU Art of WarDocumentary • Art of War ebooks : 192.168.0.206ShareSUN TZU Art of WarEbook • Type SUN TZU ART of WAR , search at google.com 66
  67. 67. Thank you for your attention Questions & Answers Presented by Otgontugs May 26, 2011 67

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