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Revenues P640m GOP Margin 33%
NIAT P45m EBITDA Margin 23%
Photo by Katherine Jack
2007 onwards
El Nido’s Growing Popularity
Period Average Annual
Growth Rate
1995 – 2000 5.7 %
2001 – 2005 9.8 %
2006 – 2010 14.9 %
2011...
Emergent issues
 Peak hour and
seasonal congestion at
Small and Big Lagoon
 Increasing human
impact (trash,
vandalism, p...
"Tourism is an effective way of redistributing wealth
and a catalyst for gender equality, cultural
preservation and nature...
Call for Leadership
Informed participation of all relevant stakeholders
Optimal use of environmental resources
216
pax
214
pax
Monitors impacts constantly
Implements corrective and preventive measure timely
Ensures a high level of tourist satisfaction and a meaningful experience of the destination
Respect the socio-cultural authenticity of host communities
Ensure viable, long-term economic use of the resource
Providing socio-economic benefits to all stakeholders
It’s time to lead.
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
THE RESPONSIBILITY OF TOURISM
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THE RESPONSIBILITY OF TOURISM

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El Nido is a small municipality in the Philippines. Typical of most of the country’s coastal villages, its economic base was fishing, using a variety of methods legal or not, until the late ‘70s. El Nido’s natural environment, however, is far from typical. It is an area of extraordinary biodiversity and stunning vistas. Doors were opened to Tourism when Ten Knots set up a rustic dive camp in one of the islands. Three and a half decades later, Tourism’s footprint is evident in every aspect of life in El Nido. For better or for worse, who is responsible?

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THE RESPONSIBILITY OF TOURISM

  1. 1. Revenues P640m GOP Margin 33% NIAT P45m EBITDA Margin 23%
  2. 2. Photo by Katherine Jack
  3. 3. 2007 onwards
  4. 4. El Nido’s Growing Popularity Period Average Annual Growth Rate 1995 – 2000 5.7 % 2001 – 2005 9.8 % 2006 – 2010 14.9 % 2011 – 2013 21.3 % Average Annual Growth in Tourist Arrivals, 1995-2013 Source of Raw Data: Municipal Tourism Office
  5. 5. Emergent issues  Peak hour and seasonal congestion at Small and Big Lagoon  Increasing human impact (trash, vandalism, pollution)  Environmental degradation at Bacuit Bay and island destinations  User conflicts, e.g. between motorized boats and kayakers/ snorkelers The Cost of Popularity Emerging issues  Peak hour and seasonal congestion at Small and Big Lagoon  Increasing human impact (trash, vandalism, pollution)  Environmental degradation at Bacuit Bay and island destinations  User conflicts, e.g. between motorized boats and kayakers/ snorkelers
  6. 6. "Tourism is an effective way of redistributing wealth and a catalyst for gender equality, cultural preservation and nature conservation.“ - UNWTO “Tourism carries within itself the seeds of its own destruction.”
  7. 7. Call for Leadership
  8. 8. Informed participation of all relevant stakeholders
  9. 9. Optimal use of environmental resources
  10. 10. 216 pax 214 pax Monitors impacts constantly
  11. 11. Implements corrective and preventive measure timely
  12. 12. Ensures a high level of tourist satisfaction and a meaningful experience of the destination
  13. 13. Respect the socio-cultural authenticity of host communities
  14. 14. Ensure viable, long-term economic use of the resource
  15. 15. Providing socio-economic benefits to all stakeholders
  16. 16. It’s time to lead.

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