The document discusses the growing popularity of tourism in El Nido, Philippines from 1995 to 2013, with average annual growth rates increasing significantly from 5.7% in 1995-2000 to 21.3% in 2011-2013. This popularity has led to emerging issues like peak season congestion at attractions, increasing environmental degradation and human impacts, and user conflicts between different groups. The document calls for leadership to ensure sustainable tourism through informed participation of stakeholders, optimal environmental resource use, constant impact monitoring, and ensuring benefits are provided to communities and economic viability is maintained long-term.