Often business and organization leaders neglect the power of publishing. It's highly possible to communicate to a large number of fans, and employees with available content in many forms.

1. Expanding Your Ministry
Through Publishing
JAX Pastor’s Conference
January 2016

2. 38 years in publishing and
retail
SVP, Publisher Thomas
Nelson Bible Group
Resources Pastor, Grace
Chapel
SVP, Marketing, Worthy
Publishing
Written and/or co-authored
20+ books

3. Special Gift

4. Extra Special Gift

5. How Do I Spread My
Message?

7. One Vision
Need to take people
deeper in the teaching
Other opportunities
Tracks
Booklets
Serving people outside
the local community

12. What are my Next Steps?

13. Traditional
Publishing
vs.
Self
Publishing

14. Why Self Publish?
Time
Control
Rights
Market Testing
Limited Market
Better Economics
Legacy

15. Self Publishing Cons
You write on your own
dime
You have to find editorial
& writing help
You must find the
creative design talent
and fund it
You only make money on
what you sell

16. Why Traditional
Publishing?
You get paid to write the
book
Editorial & design
expertise
Manufacturing &
inventory funding
Sales & distribution
connections
Credibility

17. Traditional Publishing
Cons
You need an agent
You don’t have total
control
You may not have veto
rights
You make royalty
instead of margin

18. Getting Started
Vision
Self or traditional
Content
Platform
Team

19. Questions to Ask
What is your timeline?
What is your budget?
Are you a multi-tasker
and a DIYer by nature?
How important to you
is creative control?

20. Questions to Ask
How niche is your
subject or genre?
Where will your
audience find your book?
How much do you enjoy
marketing?
Do you have plans to
repurpose the material?

21. Where to Begin?
Transcribe sermons
Start with publishing you
sermon outlines
Try a Study Guide for small
groups and external use
Develop your best series
into a book
Look for people &
opportunities

22. Traditional Publisher
Worthy Trade
Worthy Inspired
WorthyKids
Ellie-Claire

23. waynehastings.com

24. waynehastings.com
wayne@waynehastings.com
wayneh@worthypublishing.com