1. Iso 9000 template
A Marketing Plan Template is a document in the form of a template aimed to be used to
guide a company in their business planning. It is one of the important documents of the
entire business plan. A complete Marketing Plan Template shall include four important
categories listed below:-
1. Marketing Objectives
2. Marketing Strategy
3. Business Environment Analysis
4. Marketing Performance
The depth of assessment in these four categories are dependable to the complexity of the
business, market competitiveness, customer behaviors, operation capabilities and other
challenges to Resources. Since a template is used, the details of each category in the
template is not fixed but the coverage of the four categories is mandatory. This is to
ensure all aspect of importance to the business are covered in details and kept current to
the business needs and changes.
Why do we use a template?
It serves as a useful guidelines in addressing the four categories in a a marketing plan.
The template also act like a reminder to the marketing head to evaluate the mentioned
categories with great details of data collection and analysis. Depending on the complexity
of the business and the environmental changes, a good Marketing Plan Template would
cover the pertinent topics in detail which has the greatest influence to the business future
in medium term and long term.
A template shall include detail analytical section for each of the four categories such a
way that you do not go for a short cut to merely list down statement of intend without
supportive analysis of the situation. In this way, you have to provide documented
evidence to support your recommendations.
How to ensure the template is properly used?
If you are using a Marketing Plan Template or any form of template, it is vital that proper
training is conducted to explain the nuisances of the template. Different people may
interpret topic in the template differently. Training in a group of users is aimed to align
the understand of the group in the usage of the template. The intention is to avoid or
minimize the "Fill up the blanks" syndrome of the template.
The four categories in the template are briefly described below:-
2. 1) Marketing Objective
A Marketing Objective is the purpose of a business or in some organization the
Marketing Department. It deal with macro aspect of the business in term of marketing.
2) Marketing Strategy
Once the Marketing objective is clear, then this category advocate a strategy to meet the
objective. The marketing strategy is derived from a series of strategic planning process to
ensure its relevance.
3) Business Environment Analysis
This category is most challenging. it ask for a systematic and factual data collection and
analysis of the data and it is align to the Marketing Objective. Several Analytical tools are
deployed to help in this aspect.
4) Marketing Performance
This is the most important category of the Marketing Plan Template. It highlights the
ultimate significance outcome of the entire marketing plan. It is like a report card of all
the strategies and their key actions. The challenge for this category is to include all
relevant key performance indicators. Each of the Key Performance Indicators should be
well balanced in a way that they are inter-dependable towards the business objectives.
Every Key Performance Indicators shall support the ultimate results of the company that
is "Profitability".
In conclusion, a Marketing Plan Template is a road map to a Marketing Plan which forms
the heart of of a business plan and shall be subjected to frequent review for effectiveness
and relevance.
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