WelDest project results presentation for the end seminar

1. WelDest
Health and Well-being in Tourism Destination
Project Nr.: 527775-LLP-1- 2012-1-FI-ERASMUS-ECUE
This project has been funded with support from the European Commission. This presentation reflects the views only of the author,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
WelDestProject
Aim of the project: Tocreateadevelopmentframeworktobeusedbypublic bodies,destinationmanagementorganizationsandprivatecompanieswhendevelopingholistichealthandwell‐being
(H&WB)tourismdestinations.
Mainresearchquestion:
Howcanadestinationbedevelopedintoahealthandwell‐beingdestination?
5 Higher Education Institutes, 10 industry and 15 associate partners from Austria, the Czech Republic, Finland, German and the UK

3. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
Primary Research
Destination Needs Analysis / StakeholderInterviews
Semistructureed national interviews
Focus groupsin each pilot destination
Consumer Needs Analysis
Online or printed questionnaires
Secondary Research
Status of HWB Destinations
Literature review
Open Space Technology with industry partners in Berlin 2014
Research Report
RESEARCH: Methodology

4. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.comThe WelDest “Map of Investigation“

5. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
We asked stakeholders: “Which competencies are most important for destination managers?”
•Knowledge of customer expectations
•Recognition of service gaps
•Rhetoric and presentation skills
•Networking skills

6. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
We asked stakeholders: “Why do consumers come to your destination?”
•Natural scenery
•Image of our destination
•Doing something for their health
True?
We asked consumers: “What are your reasons for visiting a H&WB destination?”
•To do something for their health
•Natural scenery
•Image of the destination
YES

7. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
We asked stakeholders: “Which factors prevent consumers from recognizing a destination as a H&WB destination?”
•Lack of medical services / infrastructure
•Lack of spa and wellness facilities / services
•Sprawling cities
•Bad quality of services
•Lack of natural environment
True?
We asked consumers: “Which aspects prevent you from recognizing …?“
•Too much traffic
•Too much industry
•Too many tourists
•Too expensive
•Bad quality of services
•Lack of natural environment
•Lack of wellness / spa facilities
NO

8. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
We asked stakeholders: “What does ‘doing something for their health’ mean for your consumers?”
•Relaxation
•Pampering spa services
•Enjoying nature
•Outdoor / indoor sports
•Natural healing resources
•Clinical / medial services
True?
We asked consumers: “What does ‘doing something for your health’ mean for consumers?”
•Relaxation
•Pampering Spa Services
•Enjoying nature
•....
YES
Medical services seem to be less important…

9. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
Consumers’ reasons for visiting a H&WB destinationEscape pressures of daily life

10. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.comGet mentally refreshed

11. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.comSpending time with friends and family

12. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
What brings consumers to a certain destination?
•Recommendations by friends
•Advertisements in different media
•Earlier positive experiences
•Image of the destination

13. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
RESEARCH: Results
Correlation: What people do for their health / Location of respondents
Medical Services
Spa services
Relaxation
Sports
Nature
Healing resources
0%
5%
10%
15%
20%
25%
30%
35%
Finland
Austria
Germany
Czech Republic
United Kingdom

14. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com

15. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
WelDestE-handbook – Developing H&WB Destinations

16. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
WelDestSelf-Assessment and Development Tool

17. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
WelDestSelf-Assessment and Development Tool

18. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
WelDestProject
Partners:
•Turku University ofAppliedSciences,Finland
•FH JOANNEUM University ofAppliedSciences,Austria
•Institute of Hospitality Management in Prague,Czech Republic
•UniversityCollegeBirmingham,Great Britain
•University ofAppliedSciencesin Eberswalde, Germany
http://weldest.blogspot.com
https://www.facebook.com/weldestproject
Susanna Saari–(coordinator): Susanna.Saari@turkuamk.fi
Donna Dvorak -dvorak@vsh.cz
Daniel Binder –daniel.binder@fh-joanneum.at

19. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
http://weldest.blogspot.com
Any questions or comments? Thank you