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engaging employees


Ben Kellard | 8 March 2012
“Change is inevitable,
except from vending
     machines.”


                   Stephen Fry
how can you engage employees?
1. direction
what’s the story?
three big goals by 2020



      HELP                             SOURCE
                     HALVE
   1 BILLION       ENVIRONMENTAL
                                       100%
  PEOPLE IMPROVE                   OF AGRICULTURAL
                    FOOTPRINT OF
   THEIR HEALTH                     RAW MATERIALS
                   OUR PRODUCTS
    & WELLBEING                      SUSTAINABLY
its all in the telling




 Global              Company    You
 issues              strategy
2. performance
clear line of sight
performance - top tips

• Clarify functional objectives
• Target opinion formers
• Sync with business planning cycle
• Feedback & reward.
3. capability
join up the dots
M&S capacity building

• embedded in all appropriate training programmes
• leadership framework ‘the leadership brand’
• Plan A Champions in all stores and depots
capability - top tips


• who are the key populations?
• horizontal collaboration & alignment
• networks- join the dots.
4. involvement
making it their own
involvement- top tips


• Don’t have all the answers
• Don’t do it all at once
• Advocates
• Use existing meeting forums.
engaging employees

• Direction- communicating why and how
• Performance- individuals making sense of the strategy
• Capability- what people need to know and be able to do
• Involvement- owning and adapting the strategy

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Bristol emp engmnt bk 6.3.12

Editor's Notes

  1. The Unilever Sustainable Living Plan has three overarching goals. By 2020 we aim to:- halve the environmental footprint of our products. source 100% of our agricultural raw materials sustainably. help more than one billion people take action to improve their health and well-being