Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wecc energy policy in 2012 workshop


Published on

Published in: Technology, Economy & Finance
  • Be the first to comment

  • Be the first to like this

Wecc energy policy in 2012 workshop

  1. 1. Where’s the demand?Presentation to Energy Policy in 2012West of England Climate Challenge19 January 2012Simon Roberts OBEChief ExecutiveCentre for Sustainable Energy
  2. 2. New tools to deliver energy demand reduction• Green Deal and the Energy Company Obligation• Smart meters• CRC Energy Efficiency Scheme• Recession
  3. 3. The Green Deal in a nutshell…You install energy efficiency improvements at noupfront cost as the cost is recovered through yourelectricity billDomestic and non-domestic properties
  4. 4. How? The ‘Golden Rule’Your overall energy bill should not go up as themonthly bill savings from installing the measureshould be greater than the repayment on the loantaken out to pay for installing the measure
  5. 5. Looks a bit like this…
  6. 6. Not personal debt…. The charge is tied to the electricity meter – so you only pay if you’re benefitting from the measures, and not if you move out. And it doesn’t count as personal debt.
  7. 7. The Green Deal processAssessment Finance Installation Repayments & Follow up Accreditation
  8. 8. The Energy Company Obligation• A major part – and key driver – of the Green Deal• Helping complex measures meet the ‘Golden Rule’ for domestic properties• Providing affordable warmth for vulnerable customers
  9. 9. The demand reductiontoolbox will have more andbetter tools.But where’s the demand forthem to be used?
  10. 10. Key issues for demand creation• Are we framing the question right?• Are we talking to people in the right way?• Are we setting the right examples?• Are we too driven by the conception of individuals as consumers with varying levels of buying power, reliant on business to sell to them?
  11. 11. 1. Which is the better ‘framing’ question?(a) “What are you doing about cutting carbon emissions?”(b) “How can we best make our contribution to a low carbon future round here?”
  12. 12. 2. Which is more motivating?(a) Save £400 on your fuel bills(b) Stop wasting £400 on your fuel bills(c) Stop giving £400 to British Gas and keep it for yourself
  13. 13. 3. Which does most to make low carbon ‘normal’ and ‘what we do round here’?(a) exemplary ‘super homes’(b) exemplary ‘normal homes’
  14. 14. 4. How do we re-invigorate the population as active citizens with influence, rather than mere consumers with varying levels of buying power or passive clients of state-run services?
  15. 15. Thank youSimon