SlideShare a Scribd company logo
1 of 2
Download to read offline
Human Resources 
Report™ 
VOL. 32, NO. 34 SEPTEMBER 8, 2014 
Health Care 
Analysts Say Telemedicine Can Cut Costs, 
Boost Productivity by Reducing Doctor Visits 
An increasing number of employers are looking to 
offer telemedicine—non-emergency health care 
treatment accessed from a remote location, such 
as the workplace, via electronic means—as an alterna-tive 
to time-consuming employee doctor visits, accord-ing 
to new analysis from Towers Watson. 
The New York City-based consulting firm said in an 
Aug. 11 statement that telemedicine, also referred to as 
telehealth, could potentially deliver upwards of $6 bil-lion 
per year in health care savings to U.S. companies. 
Telemedicine can incorporate a variety of services, 
including two-way video; e-mail; mobile applications 
for smart phones; and self-service kiosks, where em-ployees 
can request appointments or labs results, have 
a short consultation with a nurse or physician, or re-view 
information on a current condition and treatment 
options. 
According to Towers Watson’s ‘‘2014 Health Care 
Changes Ahead Survey’’ of U.S. employers with at least 
1,000 employees, some 22 percent of employers cur-rently 
offer a telemedicine option, with that number 
projected to rise to 37 percent next year. Another 34 
percent are considering telemedicine for 2016 or 2017. 
Jonathan Linkous, CEO of the American Telemedi-cine 
Association, told Bloomberg BNA Aug. 15 that if 
employers use telemedicine the right way, not only will 
they reduce health care costs, they can also reduce 
time-off taken for medical visits. 
Benefits attorney Kirk J. Nahra, a partner at Wiley 
Rein LLP in Washington, D.C., cautioned that there are 
still lingering questions about telemedicine in terms of 
how the medical consultations are billed to insurers, po-tential 
for fraud and the sophistication of the care of-fered. 
‘‘This strikes me as the kind of thing that in the long 
run will be beneficial to both employees and employers 
if it saves time and money,’’ he told Bloomberg BNA 
Aug. 21, ‘‘so it’s probably a good thing, but it’s not un-ambiguously 
a good thing.’’ 
Reduced Absenteeism at Publisher. Carl Cudworth, di-rector 
of benefits at Boston-based Houghton Mifflin 
Harcourt, told Bloomberg BNA Aug. 20 that although 
the textbook publisher has only offered a telemedicine 
benefit for about six months, he believes it already has 
helped reduce lost productivity by about a half-a-day of 
work per employee based on employees opting for a re-mote 
medical consultation over an in-office doctor visit. 
‘‘Anecdotally, I would say we are seeing fewer people 
take time off from work to go to the doctor,’’ he said. 
The publisher decided to offer telemedicine in part 
for the cost savings, although that wasn’t the primary 
driver, Cudworth said. ‘‘The other side is convenience,’’ 
he said. 
With telemedicine, Cudworth said, employees ‘‘can 
get pretty routine stuff knocked out with a phone call, 
an e-mail or with video-conferencing from their office, 
a conference room or their own mobile phones.’’ He 
said the company also is considering adding the more 
advanced kiosk technology. 
Telemedicine kiosks are typically outfitted with touch 
screens, integrated medical devices and video-conferencing 
capabilities. They enable medical provid-ers 
to see and treat patients in a variety of nontradi-tional 
health care settings, like universities, offices or 
retail locations. Some stations are also supported by an 
on-site accredited medical assistant. 
Benefits attorney Kirk J. Nahra said that employers 
need to be aware that when workers start 
transmitting health care information through any 
of these telemedicine mechanisms, there is always 
a security and privacy risk. 
‘‘The kiosks are something I’m really thinking 
about,’’ Cudworth said. ‘‘We’ve got distribution centers 
in almost every state that are often in rural areas, so if 
we can get something low-cost that would allow em-ployees 
to take their own vitals with technology and 
then share that with a provider, that would be a great 
add-on to this benefit.’’ 
Privacy Considerations. Nahra said that employers 
need to be aware that when workers start transmitting 
health care information through any of these telemedi-cine 
mechanisms, there is always a security and privacy 
risk. 
COPYRIGHT  2014 BY THE BUREAU OF NATIONAL AFFAIRS, INC. ISSN 1095-6239
The privacy distinction for employers lies with em-ployees 
being in the office and having medical consul-tations 
done over the employer-provided internet con-nection, 
Nahra explained. ‘‘Anytime the employer is 
adding to the amount of sensitive information it has on 
its employees,’’ he said, it has to be careful about what 
it’s doing with that information, ‘‘both on the security 
and privacy end.’’ 
Nahra said employers should think carefully about 
where employees conduct telemedicine consultations 
and offer them the best options for privacy. 
‘‘Companies want to think through how they design 
the process,’’ he said. ‘‘I think it would be appropriate 
for an employer that was instituting telemedicine to say, 
‘while you’re permitted to sit in your office and have 
this consultation, if you choose to do that be aware that 
the call may be monitored consistent with our [internet] 
monitoring policy.’ ’’ Nahra added, ‘‘That’s a fair thing 
to say to people.’’ 
Will Employees Embrace Telemedicine? ‘‘Telemedicine 
becomes more attractive as lifestyles change,’’ Jeff 
Levin-Scherz, national co-leader of the health manage-ment 
practice at Towers Watson, told Bloomberg BNA 
Aug. 12. ‘‘It’s not just about dollars that can be saved, 
it’s about access in a way that patients actually like.’’ 
Still, Towers Watson noted that among the employers 
that currently offer telemedicine, utilization is low, at 
less than 10 percent. 
Levin-Scherz said that employers can boost utiliza-tion 
by communicating to employees the benefits of 
telemedicine. ‘‘Employees need to know that this ser-vice 
is available, and they need to know that it comes 
with certainty about what the out-of-pocket costs will 
be,’’ he said. 
Jeff Marks, CEO and founder of HealthPERX, a 
health benefits company that features telemedicine as 
its core benefit, told Bloomberg BNA Aug. 20 that tele-medicine 
is popular with employees. He added that be-cause 
the health care industry is going through major 
changes, the way people received care in the past will 
not be the way they receive care in the future. 
With a video consult, he said, employees ‘‘can have a 
medical issue resolved over the phone, talk to a doctor 
within about 20 minutes and have prescriptions sent to 
their local pharmacy so they don’t have to leave work, 
their home or ruin a vacation or business trip because 
of an illness,’’ Marks said. 
State Laws, AMA Principles. Currently, 19 states have 
enacted laws regulating telemedicine issuers— 
insurance companies, health maintenance organiza-tions 
or other medical service providers. Some laws, for 
example, include provisions that restrict insurers from 
requiring plan participants to have face-to-face contact 
with health care providers or deny claims for services 
appropriately provided through telemedicine. 
The American Medical Association’s Council on 
Medical Service, meanwhile, recommends a set of prin-ciples 
to ensure the appropriate coverage of and pay-ment 
for telemedicine services: 
s Physicians and other health practitioners deliver-ing 
telemedicine services must be licensed in the state 
where the patient receives services, or be providing 
these services as otherwise authorized by that state’s 
medical board. 
s Physician must have had previous face-to-face 
professional contact with the patient, whether the cur-rent 
consultation service is rendered by telephone, fax, 
e-mail or other forms of communication. 
s Patients seeking care delivered via telemedicine 
must have a choice of provider, as required for all medi-cal 
services. 
s Patients receiving telemedicine services must have 
access to the licensure and board certification qualifica-tions 
of the health care practitioners who are providing 
the care in advance of their visit. 
BY CARYN FREEMAN 
To contact the reporter on this story: Caryn Freeman 
in Washington at cfreeman@bna.com 
To contact the editor responsible for this story: 
Simon Nadel at snadel@bna.com 
2 
To request permission to reuse or share this document, please contact permissions@bna.com. In your request, be sure to include the following in-formation: 
(1) your name, company, mailing address, email and telephone number; (2) name of the document and/or a link to the document PDF; (3) 
reason for request (what you want to do with the document); and (4) the approximate number of copies to be made or URL address (if posting to a 
website). 
9-8-14 COPYRIGHT  2014 BY THE BUREAU OF NATIONAL AFFAIRS, INC. HRR ISSN 1095-6239

More Related Content

What's hot

Thirteen common pitfalls in consumer health engagement final 04 11
Thirteen common pitfalls in consumer health engagement final 04 11Thirteen common pitfalls in consumer health engagement final 04 11
Thirteen common pitfalls in consumer health engagement final 04 11George Van Antwerp
 
Dia Tri Presentation 2009
Dia Tri Presentation 2009Dia Tri Presentation 2009
Dia Tri Presentation 2009sfuqua
 
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?Epstein Becker Green
 
Passport overview scrolling
Passport overview   scrollingPassport overview   scrolling
Passport overview scrollingBthornhillPass
 
2014 CBO Report_print copy_FINAL
2014 CBO Report_print copy_FINAL2014 CBO Report_print copy_FINAL
2014 CBO Report_print copy_FINALBarbara Gabriel
 
Text Msgs Hlth Dev Countries Coppock M Hi091809
Text Msgs Hlth Dev Countries Coppock M Hi091809Text Msgs Hlth Dev Countries Coppock M Hi091809
Text Msgs Hlth Dev Countries Coppock M Hi091809mHealth Initiative
 
Participatory Health Waegemann M Hi091809
Participatory Health Waegemann M Hi091809Participatory Health Waegemann M Hi091809
Participatory Health Waegemann M Hi091809mHealth Initiative
 
Analisis Email Berbasis Telemedis
Analisis Email Berbasis TelemedisAnalisis Email Berbasis Telemedis
Analisis Email Berbasis Telemedisagusmik
 
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY enchantingkingd96
 
Nguyen_Sheena_HA 3970 Final Project Report
Nguyen_Sheena_HA 3970 Final Project ReportNguyen_Sheena_HA 3970 Final Project Report
Nguyen_Sheena_HA 3970 Final Project ReportSheena Nguyen
 
Interactive Patient Care White Paper
Interactive Patient Care White PaperInteractive Patient Care White Paper
Interactive Patient Care White PaperDGDaviso
 
Telehealth: Saving the Health Insurance Industry
Telehealth: Saving the Health Insurance IndustryTelehealth: Saving the Health Insurance Industry
Telehealth: Saving the Health Insurance IndustrySheldon Lee
 

What's hot (17)

Thirteen common pitfalls in consumer health engagement final 04 11
Thirteen common pitfalls in consumer health engagement final 04 11Thirteen common pitfalls in consumer health engagement final 04 11
Thirteen common pitfalls in consumer health engagement final 04 11
 
SMS Pharma
SMS PharmaSMS Pharma
SMS Pharma
 
Dia Tri Presentation 2009
Dia Tri Presentation 2009Dia Tri Presentation 2009
Dia Tri Presentation 2009
 
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?
Drug Medi-Cal's ODS Waiver: Is Your Organization Ready for the Next Steps?
 
Passport overview scrolling
Passport overview   scrollingPassport overview   scrolling
Passport overview scrolling
 
mHealth Application Clusters
mHealth Application ClustersmHealth Application Clusters
mHealth Application Clusters
 
2014 CBO Report_print copy_FINAL
2014 CBO Report_print copy_FINAL2014 CBO Report_print copy_FINAL
2014 CBO Report_print copy_FINAL
 
Text Msgs Hlth Dev Countries Coppock M Hi091809
Text Msgs Hlth Dev Countries Coppock M Hi091809Text Msgs Hlth Dev Countries Coppock M Hi091809
Text Msgs Hlth Dev Countries Coppock M Hi091809
 
Participatory Health Waegemann M Hi091809
Participatory Health Waegemann M Hi091809Participatory Health Waegemann M Hi091809
Participatory Health Waegemann M Hi091809
 
Analisis Email Berbasis Telemedis
Analisis Email Berbasis TelemedisAnalisis Email Berbasis Telemedis
Analisis Email Berbasis Telemedis
 
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
QUIHUIS V. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
 
Nguyen_Sheena_HA 3970 Final Project Report
Nguyen_Sheena_HA 3970 Final Project ReportNguyen_Sheena_HA 3970 Final Project Report
Nguyen_Sheena_HA 3970 Final Project Report
 
Interactive Patient Care White Paper
Interactive Patient Care White PaperInteractive Patient Care White Paper
Interactive Patient Care White Paper
 
capsules-oct2012
capsules-oct2012capsules-oct2012
capsules-oct2012
 
Telehealth: Saving the Health Insurance Industry
Telehealth: Saving the Health Insurance IndustryTelehealth: Saving the Health Insurance Industry
Telehealth: Saving the Health Insurance Industry
 
The big data - canvas-friday
The big data - canvas-fridayThe big data - canvas-friday
The big data - canvas-friday
 
Acospin
AcospinAcospin
Acospin
 

Viewers also liked

Microbial ethylene production and inhibition of methanotrophic activity in a ...
Microbial ethylene production and inhibition of methanotrophic activity in a ...Microbial ethylene production and inhibition of methanotrophic activity in a ...
Microbial ethylene production and inhibition of methanotrophic activity in a ...Gyeongsang National University, Korea
 
DICCIONARIO INFORMATICO
DICCIONARIO INFORMATICODICCIONARIO INFORMATICO
DICCIONARIO INFORMATICOmeli_sivira
 
Design Patents for Bluetooth Consumer Electronics
Design Patents for Bluetooth Consumer ElectronicsDesign Patents for Bluetooth Consumer Electronics
Design Patents for Bluetooth Consumer ElectronicsAlex G. Lee, Ph.D. Esq. CLP
 
Resumen de paper 3
Resumen de paper 3Resumen de paper 3
Resumen de paper 3Pablo Mendez
 
Nuova scheda di rilevazione
Nuova scheda di rilevazione Nuova scheda di rilevazione
Nuova scheda di rilevazione punkypips
 
Sunflower english july 2014
Sunflower english july 2014Sunflower english july 2014
Sunflower english july 2014Doron Wolf
 
Bac Si Luong Le Hoang
Bac Si Luong Le HoangBac Si Luong Le Hoang
Bac Si Luong Le Hoanghank323
 
Báo cáo thực tập athena trần trọng thái
Báo cáo thực tập athena   trần trọng tháiBáo cáo thực tập athena   trần trọng thái
Báo cáo thực tập athena trần trọng tháitran thai
 
Marti konstant creativity demand con 030412
Marti konstant creativity demand con 030412Marti konstant creativity demand con 030412
Marti konstant creativity demand con 030412Savvy_B2B
 
Brochure quảng bá du lịch Kỳ Sơn
Brochure quảng bá du lịch Kỳ SơnBrochure quảng bá du lịch Kỳ Sơn
Brochure quảng bá du lịch Kỳ SơnVu Tuyen Hoang
 
Slide en update q3.2014 usd
Slide en update q3.2014 usdSlide en update q3.2014 usd
Slide en update q3.2014 usdbibi8x0883
 
Mobile Marketing Overview
Mobile Marketing OverviewMobile Marketing Overview
Mobile Marketing OverviewLasya Gubler
 

Viewers also liked (19)

Microbial ethylene production and inhibition of methanotrophic activity in a ...
Microbial ethylene production and inhibition of methanotrophic activity in a ...Microbial ethylene production and inhibition of methanotrophic activity in a ...
Microbial ethylene production and inhibition of methanotrophic activity in a ...
 
DICCIONARIO INFORMATICO
DICCIONARIO INFORMATICODICCIONARIO INFORMATICO
DICCIONARIO INFORMATICO
 
Design Patents for Bluetooth Consumer Electronics
Design Patents for Bluetooth Consumer ElectronicsDesign Patents for Bluetooth Consumer Electronics
Design Patents for Bluetooth Consumer Electronics
 
Matemática en nuestra vida
Matemática en nuestra vidaMatemática en nuestra vida
Matemática en nuestra vida
 
Resumen de paper 3
Resumen de paper 3Resumen de paper 3
Resumen de paper 3
 
What are BUSINESS TUNEUPS?
What are BUSINESS TUNEUPS?What are BUSINESS TUNEUPS?
What are BUSINESS TUNEUPS?
 
Nuova scheda di rilevazione
Nuova scheda di rilevazione Nuova scheda di rilevazione
Nuova scheda di rilevazione
 
Sunflower english july 2014
Sunflower english july 2014Sunflower english july 2014
Sunflower english july 2014
 
Bac Si Luong Le Hoang
Bac Si Luong Le HoangBac Si Luong Le Hoang
Bac Si Luong Le Hoang
 
Báo cáo thực tập athena trần trọng thái
Báo cáo thực tập athena   trần trọng tháiBáo cáo thực tập athena   trần trọng thái
Báo cáo thực tập athena trần trọng thái
 
Practica 2
Practica 2Practica 2
Practica 2
 
Stages of a film trailer
Stages of a film trailerStages of a film trailer
Stages of a film trailer
 
Marti konstant creativity demand con 030412
Marti konstant creativity demand con 030412Marti konstant creativity demand con 030412
Marti konstant creativity demand con 030412
 
Brochure quảng bá du lịch Kỳ Sơn
Brochure quảng bá du lịch Kỳ SơnBrochure quảng bá du lịch Kỳ Sơn
Brochure quảng bá du lịch Kỳ Sơn
 
*Brazen beauty*
*Brazen beauty**Brazen beauty*
*Brazen beauty*
 
Acro6 pg ue
Acro6 pg ueAcro6 pg ue
Acro6 pg ue
 
20 23 Ed01
20 23   Ed0120 23   Ed01
20 23 Ed01
 
Slide en update q3.2014 usd
Slide en update q3.2014 usdSlide en update q3.2014 usd
Slide en update q3.2014 usd
 
Mobile Marketing Overview
Mobile Marketing OverviewMobile Marketing Overview
Mobile Marketing Overview
 

Similar to HRR: Analysts Say Telemedicine Can Cut Costs

Telemedicine Can Cut Costs
Telemedicine Can Cut CostsTelemedicine Can Cut Costs
Telemedicine Can Cut CostsweBranding
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyJim Fisher
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyJim Fisher
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyJim Fisher
 
Placing Customer Centricity at the Heart of Healthcare
Placing Customer Centricity at the Heart of HealthcarePlacing Customer Centricity at the Heart of Healthcare
Placing Customer Centricity at the Heart of Healthcare1to1 Media
 
Customer Experience Meets Healthcare Journey
Customer Experience Meets Healthcare JourneyCustomer Experience Meets Healthcare Journey
Customer Experience Meets Healthcare JourneyMark Stanley, PMP
 
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-Scheduling
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-SchedulingAccenture-Why-First-Impressions-Matter-Healthcare-Providers-Scheduling
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-SchedulingAdam Burke
 
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'McKonly & Asbury, LLP
 
PPT SHARE.pptx
PPT SHARE.pptxPPT SHARE.pptx
PPT SHARE.pptxsteveandy2
 
HLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxHLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxbkbk37
 
HLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxHLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxwrite4
 
Internet marketing: software for the hard sell.
Internet marketing: software for the hard sell.Internet marketing: software for the hard sell.
Internet marketing: software for the hard sell.boorishvictim1493
 
Consumerism_v2.4
Consumerism_v2.4Consumerism_v2.4
Consumerism_v2.4Dawn Toups
 
Consumerism_Virtual Care_the Next Frontier
Consumerism_Virtual Care_the Next FrontierConsumerism_Virtual Care_the Next Frontier
Consumerism_Virtual Care_the Next FrontierScott Van Houten
 
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docx
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docxRespond to 2 students DQ 275 words and 1 reference eachOriginal .docx
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docxmackulaytoni
 
Navigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingNavigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingInfohubconsultancy
 
Navigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingNavigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingInfohubconsultancy
 
Article Jacobson A 2020 The Benefits and Risks of Tele.pdf
Article Jacobson A 2020 The Benefits and Risks of Tele.pdfArticle Jacobson A 2020 The Benefits and Risks of Tele.pdf
Article Jacobson A 2020 The Benefits and Risks of Tele.pdfADITYAMOBILEGALLRY
 

Similar to HRR: Analysts Say Telemedicine Can Cut Costs (20)

health
healthhealth
health
 
Telemedicine Can Cut Costs
Telemedicine Can Cut CostsTelemedicine Can Cut Costs
Telemedicine Can Cut Costs
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copy
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copy
 
Accenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copyAccenture strategy-patient-engagement-consumer-loyalty - copy
Accenture strategy-patient-engagement-consumer-loyalty - copy
 
Placing Customer Centricity at the Heart of Healthcare
Placing Customer Centricity at the Heart of HealthcarePlacing Customer Centricity at the Heart of Healthcare
Placing Customer Centricity at the Heart of Healthcare
 
Customer Experience Meets Healthcare Journey
Customer Experience Meets Healthcare JourneyCustomer Experience Meets Healthcare Journey
Customer Experience Meets Healthcare Journey
 
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-Scheduling
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-SchedulingAccenture-Why-First-Impressions-Matter-Healthcare-Providers-Scheduling
Accenture-Why-First-Impressions-Matter-Healthcare-Providers-Scheduling
 
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'
 
PPT SHARE.pptx
PPT SHARE.pptxPPT SHARE.pptx
PPT SHARE.pptx
 
HLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxHLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docx
 
HLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docxHLT308 PU Healthcare Issues Questions.docx
HLT308 PU Healthcare Issues Questions.docx
 
Digital Pharma
Digital PharmaDigital Pharma
Digital Pharma
 
Internet marketing: software for the hard sell.
Internet marketing: software for the hard sell.Internet marketing: software for the hard sell.
Internet marketing: software for the hard sell.
 
Consumerism_v2.4
Consumerism_v2.4Consumerism_v2.4
Consumerism_v2.4
 
Consumerism_Virtual Care_the Next Frontier
Consumerism_Virtual Care_the Next FrontierConsumerism_Virtual Care_the Next Frontier
Consumerism_Virtual Care_the Next Frontier
 
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docx
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docxRespond to 2 students DQ 275 words and 1 reference eachOriginal .docx
Respond to 2 students DQ 275 words and 1 reference eachOriginal .docx
 
Navigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingNavigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical Billing
 
Navigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical BillingNavigating the Complexities of Insurance Verification in Medical Billing
Navigating the Complexities of Insurance Verification in Medical Billing
 
Article Jacobson A 2020 The Benefits and Risks of Tele.pdf
Article Jacobson A 2020 The Benefits and Risks of Tele.pdfArticle Jacobson A 2020 The Benefits and Risks of Tele.pdf
Article Jacobson A 2020 The Benefits and Risks of Tele.pdf
 

More from weBranding

lifePERX Benefit Brochure
lifePERX Benefit BrochurelifePERX Benefit Brochure
lifePERX Benefit BrochureweBranding
 
Why Telehealth
Why TelehealthWhy Telehealth
Why TelehealthweBranding
 
healthPERX Telehealth Brochure
healthPERX Telehealth BrochurehealthPERX Telehealth Brochure
healthPERX Telehealth BrochureweBranding
 
HIU: They Healthhealth Should Be Part of Every Cost-Containment Strategy
HIU: They Healthhealth Should Be Part of Every Cost-Containment StrategyHIU: They Healthhealth Should Be Part of Every Cost-Containment Strategy
HIU: They Healthhealth Should Be Part of Every Cost-Containment StrategyweBranding
 
healthPERX Telehealth Brochure (2014)
healthPERX Telehealth Brochure (2014)healthPERX Telehealth Brochure (2014)
healthPERX Telehealth Brochure (2014)weBranding
 
Telehealth Package Overview
Telehealth Package OverviewTelehealth Package Overview
Telehealth Package OverviewweBranding
 
healthPERX Telehealth Brochure
healthPERX Telehealth BrochurehealthPERX Telehealth Brochure
healthPERX Telehealth BrochureweBranding
 
PerxBenefits Telehealth brochure
PerxBenefits Telehealth brochurePerxBenefits Telehealth brochure
PerxBenefits Telehealth brochureweBranding
 
Mobile Helth News
Mobile Helth NewsMobile Helth News
Mobile Helth NewsweBranding
 
CityBiz Telemedicine Article
CityBiz Telemedicine ArticleCityBiz Telemedicine Article
CityBiz Telemedicine ArticleweBranding
 
Healthperx Employer Brochure
Healthperx Employer BrochureHealthperx Employer Brochure
Healthperx Employer BrochureweBranding
 
healthPERX Brochure
healthPERX BrochurehealthPERX Brochure
healthPERX BrochureweBranding
 
Online Marketing Tips
Online Marketing TipsOnline Marketing Tips
Online Marketing TipsweBranding
 

More from weBranding (13)

lifePERX Benefit Brochure
lifePERX Benefit BrochurelifePERX Benefit Brochure
lifePERX Benefit Brochure
 
Why Telehealth
Why TelehealthWhy Telehealth
Why Telehealth
 
healthPERX Telehealth Brochure
healthPERX Telehealth BrochurehealthPERX Telehealth Brochure
healthPERX Telehealth Brochure
 
HIU: They Healthhealth Should Be Part of Every Cost-Containment Strategy
HIU: They Healthhealth Should Be Part of Every Cost-Containment StrategyHIU: They Healthhealth Should Be Part of Every Cost-Containment Strategy
HIU: They Healthhealth Should Be Part of Every Cost-Containment Strategy
 
healthPERX Telehealth Brochure (2014)
healthPERX Telehealth Brochure (2014)healthPERX Telehealth Brochure (2014)
healthPERX Telehealth Brochure (2014)
 
Telehealth Package Overview
Telehealth Package OverviewTelehealth Package Overview
Telehealth Package Overview
 
healthPERX Telehealth Brochure
healthPERX Telehealth BrochurehealthPERX Telehealth Brochure
healthPERX Telehealth Brochure
 
PerxBenefits Telehealth brochure
PerxBenefits Telehealth brochurePerxBenefits Telehealth brochure
PerxBenefits Telehealth brochure
 
Mobile Helth News
Mobile Helth NewsMobile Helth News
Mobile Helth News
 
CityBiz Telemedicine Article
CityBiz Telemedicine ArticleCityBiz Telemedicine Article
CityBiz Telemedicine Article
 
Healthperx Employer Brochure
Healthperx Employer BrochureHealthperx Employer Brochure
Healthperx Employer Brochure
 
healthPERX Brochure
healthPERX BrochurehealthPERX Brochure
healthPERX Brochure
 
Online Marketing Tips
Online Marketing TipsOnline Marketing Tips
Online Marketing Tips
 

Recently uploaded

Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdf
Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdfChampions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdf
Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdfeurohealthleaders
 
Information about acne, detail description of their treatment by topical and ...
Information about acne, detail description of their treatment by topical and ...Information about acne, detail description of their treatment by topical and ...
Information about acne, detail description of their treatment by topical and ...mauryashreya478
 
Text Neck Syndrome and its probable way out.pptx
Text Neck Syndrome and its probable way out.pptxText Neck Syndrome and its probable way out.pptx
Text Neck Syndrome and its probable way out.pptxProf. Satyen Bhattacharyya
 
Subconjunctival Haemorrhage,causes,treatment..pptx
Subconjunctival Haemorrhage,causes,treatment..pptxSubconjunctival Haemorrhage,causes,treatment..pptx
Subconjunctival Haemorrhage,causes,treatment..pptxvideosfildr
 
What are weight loss medication services?
What are weight loss medication services?What are weight loss medication services?
What are weight loss medication services?Optimal Healing 4u
 
arpita 1-1.pptx management of nursing service and education
arpita 1-1.pptx management of nursing service and educationarpita 1-1.pptx management of nursing service and education
arpita 1-1.pptx management of nursing service and educationNursing education
 
Field exchange, Issue 72 April 2024 FEX-72.pdf
Field exchange, Issue 72 April 2024 FEX-72.pdfField exchange, Issue 72 April 2024 FEX-72.pdf
Field exchange, Issue 72 April 2024 FEX-72.pdfMohamed Miyir
 
Incentive spirometry powerpoint presentation
Incentive spirometry powerpoint presentationIncentive spirometry powerpoint presentation
Incentive spirometry powerpoint presentationpratiksha ghimire
 
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are Heard
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are HeardAdvance Directives and Advance Care Planning: Ensuring Patient Voices Are Heard
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are HeardVITASAuthor
 
ANTIGEN- SECTION IMMUNOLOGY DEPARTMENT OF MICROBIOLOGY
ANTIGEN- SECTION IMMUNOLOGY  DEPARTMENT OF MICROBIOLOGYANTIGEN- SECTION IMMUNOLOGY  DEPARTMENT OF MICROBIOLOGY
ANTIGEN- SECTION IMMUNOLOGY DEPARTMENT OF MICROBIOLOGYDrmayuribhise
 
Back care and back massage. powerpoint presentation
Back care and back massage. powerpoint presentationBack care and back massage. powerpoint presentation
Back care and back massage. powerpoint presentationpratiksha ghimire
 
Latest Dr Ranjit Jagtap News In Healthcare Field
Latest Dr Ranjit Jagtap News In Healthcare  FieldLatest Dr Ranjit Jagtap News In Healthcare  Field
Latest Dr Ranjit Jagtap News In Healthcare FieldDr Ranjit Jagtap
 
Enhancing Health Through Personalized Nutrition
Enhancing Health Through Personalized NutritionEnhancing Health Through Personalized Nutrition
Enhancing Health Through Personalized NutritionNeighborhood Trainer
 
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...The Lifesciences Magazine
 
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptx
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptxLipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptx
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptxRajendra Dev Bhatt
 
Leading big change: what does it take to deliver at large scale?
Leading big change: what does it take to deliver at large scale?Leading big change: what does it take to deliver at large scale?
Leading big change: what does it take to deliver at large scale?HelenBevan4
 
Low Vision Case (Nisreen mokhanawala).pptx
Low Vision Case (Nisreen mokhanawala).pptxLow Vision Case (Nisreen mokhanawala).pptx
Low Vision Case (Nisreen mokhanawala).pptxShubham
 

Recently uploaded (20)

Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdf
Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdfChampions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdf
Champions of Health Spotlight On Leaders Shaping Denmark's Healthcare.pdf
 
Information about acne, detail description of their treatment by topical and ...
Information about acne, detail description of their treatment by topical and ...Information about acne, detail description of their treatment by topical and ...
Information about acne, detail description of their treatment by topical and ...
 
Kidney Transplant At Hiranandani Hospital
Kidney Transplant At Hiranandani HospitalKidney Transplant At Hiranandani Hospital
Kidney Transplant At Hiranandani Hospital
 
Check Your own POSTURE & treat yourself.pptx
Check Your own POSTURE & treat yourself.pptxCheck Your own POSTURE & treat yourself.pptx
Check Your own POSTURE & treat yourself.pptx
 
Text Neck Syndrome and its probable way out.pptx
Text Neck Syndrome and its probable way out.pptxText Neck Syndrome and its probable way out.pptx
Text Neck Syndrome and its probable way out.pptx
 
Subconjunctival Haemorrhage,causes,treatment..pptx
Subconjunctival Haemorrhage,causes,treatment..pptxSubconjunctival Haemorrhage,causes,treatment..pptx
Subconjunctival Haemorrhage,causes,treatment..pptx
 
What are weight loss medication services?
What are weight loss medication services?What are weight loss medication services?
What are weight loss medication services?
 
arpita 1-1.pptx management of nursing service and education
arpita 1-1.pptx management of nursing service and educationarpita 1-1.pptx management of nursing service and education
arpita 1-1.pptx management of nursing service and education
 
Field exchange, Issue 72 April 2024 FEX-72.pdf
Field exchange, Issue 72 April 2024 FEX-72.pdfField exchange, Issue 72 April 2024 FEX-72.pdf
Field exchange, Issue 72 April 2024 FEX-72.pdf
 
Incentive spirometry powerpoint presentation
Incentive spirometry powerpoint presentationIncentive spirometry powerpoint presentation
Incentive spirometry powerpoint presentation
 
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are Heard
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are HeardAdvance Directives and Advance Care Planning: Ensuring Patient Voices Are Heard
Advance Directives and Advance Care Planning: Ensuring Patient Voices Are Heard
 
ANTIGEN- SECTION IMMUNOLOGY DEPARTMENT OF MICROBIOLOGY
ANTIGEN- SECTION IMMUNOLOGY  DEPARTMENT OF MICROBIOLOGYANTIGEN- SECTION IMMUNOLOGY  DEPARTMENT OF MICROBIOLOGY
ANTIGEN- SECTION IMMUNOLOGY DEPARTMENT OF MICROBIOLOGY
 
Back care and back massage. powerpoint presentation
Back care and back massage. powerpoint presentationBack care and back massage. powerpoint presentation
Back care and back massage. powerpoint presentation
 
Latest Dr Ranjit Jagtap News In Healthcare Field
Latest Dr Ranjit Jagtap News In Healthcare  FieldLatest Dr Ranjit Jagtap News In Healthcare  Field
Latest Dr Ranjit Jagtap News In Healthcare Field
 
Enhancing Health Through Personalized Nutrition
Enhancing Health Through Personalized NutritionEnhancing Health Through Personalized Nutrition
Enhancing Health Through Personalized Nutrition
 
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...
Importance of Assessing Level of Consciousness in Medical Care | The Lifescie...
 
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptx
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptxLipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptx
Lipid Profile test & Cardiac Markers for MBBS, Lab. Med. and Nursing.pptx
 
Leading big change: what does it take to deliver at large scale?
Leading big change: what does it take to deliver at large scale?Leading big change: what does it take to deliver at large scale?
Leading big change: what does it take to deliver at large scale?
 
Low Vision Case (Nisreen mokhanawala).pptx
Low Vision Case (Nisreen mokhanawala).pptxLow Vision Case (Nisreen mokhanawala).pptx
Low Vision Case (Nisreen mokhanawala).pptx
 
Coping with Childhood Cancer - How Does it Hurt Today
Coping with Childhood Cancer - How Does it Hurt TodayCoping with Childhood Cancer - How Does it Hurt Today
Coping with Childhood Cancer - How Does it Hurt Today
 

HRR: Analysts Say Telemedicine Can Cut Costs

  • 1. Human Resources Report™ VOL. 32, NO. 34 SEPTEMBER 8, 2014 Health Care Analysts Say Telemedicine Can Cut Costs, Boost Productivity by Reducing Doctor Visits An increasing number of employers are looking to offer telemedicine—non-emergency health care treatment accessed from a remote location, such as the workplace, via electronic means—as an alterna-tive to time-consuming employee doctor visits, accord-ing to new analysis from Towers Watson. The New York City-based consulting firm said in an Aug. 11 statement that telemedicine, also referred to as telehealth, could potentially deliver upwards of $6 bil-lion per year in health care savings to U.S. companies. Telemedicine can incorporate a variety of services, including two-way video; e-mail; mobile applications for smart phones; and self-service kiosks, where em-ployees can request appointments or labs results, have a short consultation with a nurse or physician, or re-view information on a current condition and treatment options. According to Towers Watson’s ‘‘2014 Health Care Changes Ahead Survey’’ of U.S. employers with at least 1,000 employees, some 22 percent of employers cur-rently offer a telemedicine option, with that number projected to rise to 37 percent next year. Another 34 percent are considering telemedicine for 2016 or 2017. Jonathan Linkous, CEO of the American Telemedi-cine Association, told Bloomberg BNA Aug. 15 that if employers use telemedicine the right way, not only will they reduce health care costs, they can also reduce time-off taken for medical visits. Benefits attorney Kirk J. Nahra, a partner at Wiley Rein LLP in Washington, D.C., cautioned that there are still lingering questions about telemedicine in terms of how the medical consultations are billed to insurers, po-tential for fraud and the sophistication of the care of-fered. ‘‘This strikes me as the kind of thing that in the long run will be beneficial to both employees and employers if it saves time and money,’’ he told Bloomberg BNA Aug. 21, ‘‘so it’s probably a good thing, but it’s not un-ambiguously a good thing.’’ Reduced Absenteeism at Publisher. Carl Cudworth, di-rector of benefits at Boston-based Houghton Mifflin Harcourt, told Bloomberg BNA Aug. 20 that although the textbook publisher has only offered a telemedicine benefit for about six months, he believes it already has helped reduce lost productivity by about a half-a-day of work per employee based on employees opting for a re-mote medical consultation over an in-office doctor visit. ‘‘Anecdotally, I would say we are seeing fewer people take time off from work to go to the doctor,’’ he said. The publisher decided to offer telemedicine in part for the cost savings, although that wasn’t the primary driver, Cudworth said. ‘‘The other side is convenience,’’ he said. With telemedicine, Cudworth said, employees ‘‘can get pretty routine stuff knocked out with a phone call, an e-mail or with video-conferencing from their office, a conference room or their own mobile phones.’’ He said the company also is considering adding the more advanced kiosk technology. Telemedicine kiosks are typically outfitted with touch screens, integrated medical devices and video-conferencing capabilities. They enable medical provid-ers to see and treat patients in a variety of nontradi-tional health care settings, like universities, offices or retail locations. Some stations are also supported by an on-site accredited medical assistant. Benefits attorney Kirk J. Nahra said that employers need to be aware that when workers start transmitting health care information through any of these telemedicine mechanisms, there is always a security and privacy risk. ‘‘The kiosks are something I’m really thinking about,’’ Cudworth said. ‘‘We’ve got distribution centers in almost every state that are often in rural areas, so if we can get something low-cost that would allow em-ployees to take their own vitals with technology and then share that with a provider, that would be a great add-on to this benefit.’’ Privacy Considerations. Nahra said that employers need to be aware that when workers start transmitting health care information through any of these telemedi-cine mechanisms, there is always a security and privacy risk. COPYRIGHT 2014 BY THE BUREAU OF NATIONAL AFFAIRS, INC. ISSN 1095-6239
  • 2. The privacy distinction for employers lies with em-ployees being in the office and having medical consul-tations done over the employer-provided internet con-nection, Nahra explained. ‘‘Anytime the employer is adding to the amount of sensitive information it has on its employees,’’ he said, it has to be careful about what it’s doing with that information, ‘‘both on the security and privacy end.’’ Nahra said employers should think carefully about where employees conduct telemedicine consultations and offer them the best options for privacy. ‘‘Companies want to think through how they design the process,’’ he said. ‘‘I think it would be appropriate for an employer that was instituting telemedicine to say, ‘while you’re permitted to sit in your office and have this consultation, if you choose to do that be aware that the call may be monitored consistent with our [internet] monitoring policy.’ ’’ Nahra added, ‘‘That’s a fair thing to say to people.’’ Will Employees Embrace Telemedicine? ‘‘Telemedicine becomes more attractive as lifestyles change,’’ Jeff Levin-Scherz, national co-leader of the health manage-ment practice at Towers Watson, told Bloomberg BNA Aug. 12. ‘‘It’s not just about dollars that can be saved, it’s about access in a way that patients actually like.’’ Still, Towers Watson noted that among the employers that currently offer telemedicine, utilization is low, at less than 10 percent. Levin-Scherz said that employers can boost utiliza-tion by communicating to employees the benefits of telemedicine. ‘‘Employees need to know that this ser-vice is available, and they need to know that it comes with certainty about what the out-of-pocket costs will be,’’ he said. Jeff Marks, CEO and founder of HealthPERX, a health benefits company that features telemedicine as its core benefit, told Bloomberg BNA Aug. 20 that tele-medicine is popular with employees. He added that be-cause the health care industry is going through major changes, the way people received care in the past will not be the way they receive care in the future. With a video consult, he said, employees ‘‘can have a medical issue resolved over the phone, talk to a doctor within about 20 minutes and have prescriptions sent to their local pharmacy so they don’t have to leave work, their home or ruin a vacation or business trip because of an illness,’’ Marks said. State Laws, AMA Principles. Currently, 19 states have enacted laws regulating telemedicine issuers— insurance companies, health maintenance organiza-tions or other medical service providers. Some laws, for example, include provisions that restrict insurers from requiring plan participants to have face-to-face contact with health care providers or deny claims for services appropriately provided through telemedicine. The American Medical Association’s Council on Medical Service, meanwhile, recommends a set of prin-ciples to ensure the appropriate coverage of and pay-ment for telemedicine services: s Physicians and other health practitioners deliver-ing telemedicine services must be licensed in the state where the patient receives services, or be providing these services as otherwise authorized by that state’s medical board. s Physician must have had previous face-to-face professional contact with the patient, whether the cur-rent consultation service is rendered by telephone, fax, e-mail or other forms of communication. s Patients seeking care delivered via telemedicine must have a choice of provider, as required for all medi-cal services. s Patients receiving telemedicine services must have access to the licensure and board certification qualifica-tions of the health care practitioners who are providing the care in advance of their visit. BY CARYN FREEMAN To contact the reporter on this story: Caryn Freeman in Washington at cfreeman@bna.com To contact the editor responsible for this story: Simon Nadel at snadel@bna.com 2 To request permission to reuse or share this document, please contact permissions@bna.com. In your request, be sure to include the following in-formation: (1) your name, company, mailing address, email and telephone number; (2) name of the document and/or a link to the document PDF; (3) reason for request (what you want to do with the document); and (4) the approximate number of copies to be made or URL address (if posting to a website). 9-8-14 COPYRIGHT 2014 BY THE BUREAU OF NATIONAL AFFAIRS, INC. HRR ISSN 1095-6239