Social Networks have been a world-wide phenomenon and their proliferation poses a pressing interoperability and usability challenge to both web users and service providers. Web users have different social networks accounts and utilise them in different ways depending on the context. For example, more friendly chat on FaceBook, more professional on LinkedIn, and a bit daring interaction on Hi5. Maintaining these multiple online profiles is cumbersome and time consuming and locks in the web user to a service provider. Also, sharing information and user-generated content is particularly challenging due to the obscure nature of privacy and rights management on social networks and the lack of awareness and transparency of such policies.
The W3C Social Web Incubator Group (XG) has been investigating these challenges with the purpose to define a number of new standards that can address the needs of the social web users and balance the needs from the servicer providers. This talk will look at the social profile portability needs and the policy (privacy and rights) directions needed to break down the “walled gardens” of social networks.
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