We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Digital 2023 Belgium (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in January 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Czechia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Digital 2023 Belgium (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in January 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Czechia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Brazil (February 2022) v02DataReportal
This document provides an overview and summary of key metrics related to digital adoption and connectivity in Brazil and globally. Some of the key points covered include:
- Brazil has a population of over 214 million people as of 2022, with over 224 million mobile connections and over 165 million internet users.
- The document explores internet penetration rates, mobile connectivity levels, social media usage, and other digital metrics by region globally and in Brazil. It provides data on adoption levels and growth rates.
- Important notes are provided on comparing data over time, as data sources and calculation methods may change, resulting in inconsistencies when comparing current data to past reports. Readers are advised to use only the current report for trend analysis.
All the data, statistics, and trends you need to make sense of digital in Italy in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Italy, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential YouTube Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on YouTube adoption and use around the world in January 2022, including the number of YouTube users by country, and insights into YouTube’s audience demographics (i.e. YouTube users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2020 Vietnam (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Vietnam in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in April 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
Facebook adoption and use data for Q1 2022 is presented, including global and regional user numbers and demographics. Key findings are:
- Facebook had 2.912 billion monthly active users as of Q1 2022, up 115 million (4.1%) year-over-year.
- The potential advertising audience on Facebook is 2.11 billion people or 26.7% of the global population.
- By age, 13-17 year olds comprise the largest portion of Facebook's advertising audience at 13.3% of the total.
Digital 2022 Canada (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document is a report on global digital trends in 2021. Some key points:
- Social media users grew by over 13% in the past year, reaching 4.2 billion users. Mobile users now spend more time on their phones than watching TV.
- Ecommerce saw rapid growth in 2020 as people shopped online during COVID lockdowns, and new habits are likely to continue post-pandemic. Over three-quarters of internet users now buy something online monthly.
- While digital tools connected many for the first time during the pandemic, some challenges remain - 3.2 billion people are still offline, and women in developing areas have less internet access.
- Issues around privacy, political influence online
Digital 2021 South Korea (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, and as a result may appear lower than previous reports. Social media user numbers also may not represent unique individuals. The report urges readers to check the footnotes and data sources section for details on changes to various metrics.
Digital 2022 Local Country Headlines Report (January 2022) v02DataReportal
Essential data headlines for the use of the internet, social media, and mobile phones in every country in the world in January 2022. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Local Country Headlines Report (January 2021) v03DataReportal
Essential headline statistics for mobile, internet, and social media use in every country in the world in January 2021. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Japan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Greece (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Greece in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Greece, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw
Digital 2022 Brazil (February 2022) v02DataReportal
This document provides an overview and summary of key metrics related to digital adoption and connectivity in Brazil and globally. Some of the key points covered include:
- Brazil has a population of over 214 million people as of 2022, with over 224 million mobile connections and over 165 million internet users.
- The document explores internet penetration rates, mobile connectivity levels, social media usage, and other digital metrics by region globally and in Brazil. It provides data on adoption levels and growth rates.
- Important notes are provided on comparing data over time, as data sources and calculation methods may change, resulting in inconsistencies when comparing current data to past reports. Readers are advised to use only the current report for trend analysis.
All the data, statistics, and trends you need to make sense of digital in Italy in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Italy, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential YouTube Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on YouTube adoption and use around the world in January 2022, including the number of YouTube users by country, and insights into YouTube’s audience demographics (i.e. YouTube users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2020 Vietnam (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Vietnam in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in April 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
Facebook adoption and use data for Q1 2022 is presented, including global and regional user numbers and demographics. Key findings are:
- Facebook had 2.912 billion monthly active users as of Q1 2022, up 115 million (4.1%) year-over-year.
- The potential advertising audience on Facebook is 2.11 billion people or 26.7% of the global population.
- By age, 13-17 year olds comprise the largest portion of Facebook's advertising audience at 13.3% of the total.
Digital 2022 Canada (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document is a report on global digital trends in 2021. Some key points:
- Social media users grew by over 13% in the past year, reaching 4.2 billion users. Mobile users now spend more time on their phones than watching TV.
- Ecommerce saw rapid growth in 2020 as people shopped online during COVID lockdowns, and new habits are likely to continue post-pandemic. Over three-quarters of internet users now buy something online monthly.
- While digital tools connected many for the first time during the pandemic, some challenges remain - 3.2 billion people are still offline, and women in developing areas have less internet access.
- Issues around privacy, political influence online
Digital 2021 South Korea (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, and as a result may appear lower than previous reports. Social media user numbers also may not represent unique individuals. The report urges readers to check the footnotes and data sources section for details on changes to various metrics.
Digital 2022 Local Country Headlines Report (January 2022) v02DataReportal
Essential data headlines for the use of the internet, social media, and mobile phones in every country in the world in January 2022. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Local Country Headlines Report (January 2021) v03DataReportal
Essential headline statistics for mobile, internet, and social media use in every country in the world in January 2021. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Japan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Greece (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Greece in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Greece, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Digital Yearbook (February 2016)DataReportal
Essential headline data for mobile, internet, social media, and e-commerce use in more than 200 countries around the world in February 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document is a collection of key digital, social and mobile statistics for 232 countries around the world. It includes high-level profiles for each country with statistics on active internet users, total population, active social media users, mobile connections, and active mobile social users. The statistics are intended to provide a snapshot of each country's key digital indicators.
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in all areas of digital connectivity and adoption around the world.
The document provides an overview of global digital trends in 2017. Some key findings include:
- More than half the world's population now uses the internet, with over 3.75 billion online.
- Mobile internet and social media usage grew substantially over the past year, with over 2.5 billion active mobile social media users.
- Internet and smartphone penetration continues to increase globally, with 55% of mobile connections now coming from smartphones.
- The report contains detailed statistics on internet, social media, and mobile usage broken down by region.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The document provides an overview of global digital trends in 2017. Some key findings include:
- More than half the world's population now uses the internet, with over 3.75 billion online.
- Mobile internet and social media usage grew substantially over the past year, with over 2.5 billion active mobile social media users.
- Internet and smartphone penetration continues to increase globally, with 55% of mobile connections now coming from smartphones.
- The report contains detailed statistics on internet, social media, and mobile usage broken down by region.
Everything you need to know about mobile, internet, social media, and e-commerce use in Australia in January 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview and summary of key digital trends and statistics for Italy in 2016, including:
- 59.8 million internet users in Italy, representing 63% of the population.
- 37.7 million active social media users, or 47% of the population, with Facebook being the dominant platform.
- 80.3 million mobile connections in Italy, exceeding the population size, with the average user having 1.6 connections.
- Italians spend on average 4 hours and 5 minutes per day online via laptop/desktop and 2 hours and 10 minutes via mobile.
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Malaysia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 South Africa (January 2016)DataReportal
This document provides a summary of global and South African digital trends and statistics for 2016, including:
- Over 3.4 billion internet users globally as of January 2016, a 10% increase from 2015.
- More than 2.3 billion active social media users globally as of January 2016, a 10% increase from 2015.
- South Africa had over 54 million internet users as of January 2016, a 5% increase from 2015.
- As of January 2016, South Africa had over 26 million active social media users, a 10% increase from 2015.
- The document reviews statistics on mobile and social media usage, e-commerce trends, and top platforms in South Africa such as Facebook, WhatsApp and
Everything you need to know about mobile, internet, social media, and e-commerce use in Japan in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
This document provides statistics on global internet, social media, and mobile usage from April 2017. Some key findings include:
- There were 7.497 billion people worldwide with 3.811 billion using the internet, representing 51% of the global population.
- On social media, 2.907 billion people were active users, accounting for 39% of the world's population.
- For mobile phones, there were 4.960 billion unique mobile users globally, equating to 66% of people.
- Facebook had 1.968 billion monthly active users, with 89% accessing via mobile and 61% using it daily.
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
1. @wearesocialsg • 1
DIGITAL
IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL
3. @wearesocialsg • 3
COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 THAILAND
26 TURKEY
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
21
9
5
4
10
24
15
22
7
19
12
20
8
13
1
16
23
6
2
3 11
18
14
17
25
26
27
28
29
30
4. @wearesocialsg • 4
WELCOME
Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics
and trends you need to understand the state of digital, social and mobile media around
the world today. We’ve received numerous requests for data on additional countries over
the past few years, so we’ve split this year’s report into three distinct parts:
DIGITAL IN 2016
§ This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the world’s top economies. Click here to access our previous reports.
2016 DIGITAL YEARBOOK
§ A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Social’s 2016 Digital Yearbook by clicking here.
EXECUTIVE SUMMARY
§ Our analysis of this year’s key data and trends, together with our forecasts for the
coming twelve months. Read We Are Social’s Executive Summary by clicking here.
If you have any questions about what these trends might mean for your organisation, or
if you’d like to know how We Are Social can help you make sense of them, visit us at
wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
5. @wearesocialsg • 5
CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016
DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE
7. @wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
7.395
JAN
2016
URBANISATION: 54%
3.419
PENETRATION: 46%
2.307
PENETRATION: 31%
3.790
PENETRATION: 51%
1.968
PENETRATION: 27%
8. @wearesocialsg • 8
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
+10% +10% +4% +17%
+332 MILLION +219 MILLION +141 MILLION +283 MILLION
9. @wearesocialsg • 9
SHARE OF GLOBAL USERS
JAN
2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
7% 7%
WEST EUROPE
6% %9
10% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
25% 22%
SOUTH ASIA
24% 8%
14% 18%
MIDDLE EAST
3% 3%
4% 4%
AFRICA
16% 6%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
8% 11%
EAST EUROPE
6% 8%
8% 8%
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
10. @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
1,201
URBANISATION: 41%
349
PENETRATION: 29%
129
PENETRATION: 11%
986
vs POPULATION: 82%
102
PENETRATION: 8%
DIGITAL IN AFRICA
11. @wearesocialsg • 11
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+14% +25% +20%
+47.2 MILLION +25.3 MILLION +17.1 MILLION
ANNUAL GROWTH: AFRICA
+9%
+84.4 MILLION
12. @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
997
URBANISATION: 81%
665
PENETRATION: 67%
511
PENETRATION: 51%
1,072
vs POPULATION: 108%
437
PENETRATION: 44%
DIGITAL IN THE AMERICAS
13. @wearesocialsg • 13
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+6% +6% +9%
+38.9 MILLION +28.6 MILLION +37.5 MILLION
ANNUAL GROWTH: THE AMERICAS
+1%
+9.6 MILLION
14. @wearesocialsg • 14
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
4,116
URBANISATION: 47%
1,662
PENETRATION: 40%
1,211
PENETRATION: 29%
3,860
vs POPULATION: 94%
1,066
PENETRATION: 26%
DIGITAL IN ASIA-PACIFIC
15. @wearesocialsg • 15
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+12% +14% +21%
+199.0 MILLION +145.8 MILLION +187.3 MILLION
ANNUAL GROWTH: ASIA-PACIFIC
+4%
+155.6 MILLION
16. @wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE
17. @wearesocialsg • 17
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+4% +3% +6%
+25.9 MILLION +11.2 MILLION +18.2 MILLION
ANNUAL GROWTH: EUROPE
+1%
+13.5 MILLION
18. @wearesocialsg • 18
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
242
URBANISATION: 71%
128
PENETRATION: 53%
63
PENETRATION: 26%
298
vs POPULATION: 123%
58
PENETRATION: 24%
DIGITAL IN THE MIDDLE EAST
19. @wearesocialsg • 19
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+17% +13% +66%
+21.4 MILLION +7.5 MILLION +23.0 MILLION
ANNUAL GROWTH: THE MIDDLE EAST
+3%
+8.9 MILLION
22. @wearesocialsg • 22
INTERNET USE: REGIONAL OVERVIEW
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
INTERNET USERS (INMILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
867
480
349 345
315
271 259 254
128 96 27 27
EAST
ASIA
SOUTH
ASIA
AFRICA
WEST
EUROPE
NORTH
AMERICA
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
23. @wearesocialsg • 23
INTERNET USE BY COUNTRY
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
NATIONAL INTERNET PENETRATION FIGURES
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
46%
34%
28%
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
INDIA
24. @wearesocialsg • 24
INTERNET RANKINGS
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 ICELAND 98% 324,518
02 BERMUDA 97% 68,280
03 NORWAY 96% 5,047,528
04 DENMARK 96% 5,452,151
05 ANDORRA 96% 82,148
06 UAE 96% 8,807,226
07 NETHERLANDS 95% 16,143,879
08 LUXEMBOURG 95% 541,206
09 FAROE ISLANDS 95% 47,762
10 SWEDEN 94% 9,216,226
# COUNTRY % USERS
214 NORTH KOREA 0.03% 7,200
213 NIGER 2.0% 395,990
212 CHAD 2.5% 356,678
211 CONGO (DEM. REP.) 3.0% 2,381,254
210 ETHIOPIA 3.7% 3,700,000
209 GUINEA-BISSAU 3.8% 70,000
208 SIERRA LEONE 4.0% 260,000
207 CENTRAL AFRICAN REP. 4.4% 217,279
206 SOMALIA 4.6% 500,000
205 BURUNDI 4.6% 526,372
BASED ON INTERNET PENETRATION INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
25. @wearesocialsg • 25
TIME SPENT ON THE INTERNET
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNETPER DAY, SPLIT BYPC USE AND MOBILE PHONE USE
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
5.2
5.2
4.9
4.7
4.7
4.7
4.7
4.6
4.6
4.6
4.4
4.4
4.4
4.3
4.2
4.2
4.1
4.1
3.9
3.8
3.8
3.6
3.6
3.4
3.3
3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5
3.5
1.4
2.4
3.6
3.4
3.6
1.3
3.1
1.9
2.1
2.6
3.8
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
BRAZIL
PHILIPPINES
SOUTHAFRICA
THAILAND
ARGENTINA
INDONESIA
RUSSIA
VIETNAM
MALAYSIA
MEXICO
UAE
POLAND
INDIA
US
SINGAPORE
TURKEY
SAUDIARABIA
ITALY
CANADA
UK
SPAIN
AUSTRALIA
FRANCE
CHINA
GERMANY
HONGKONG
SOUTHKOREA
JAPAN
26. @wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%
27. @wearesocialsg • 27
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
19%
12%
NIGERIA
SOUTHAFRICA
INDONESIA
INDIA
SAUDIARABIA
POLAND
UAE
MALAYSIA
TURKEY
THAILAND
SINGAPORE
CHINA
GLOBALAVERAGE
JAPAN
MEXICO
SPAIN
ARGENTINA
HONGKONG
PHILIPPINES
UK
USA
AUSTRALIA
SOUTHKOREA
BRAZIL
VIETNAM
GERMANY
EGYPT
ITALY
FRANCE
CANADA
RUSSIA
28. @wearesocialsg • 28
AVERAGE NET CONNECTION SPEEDS
JAN
2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERAGE INTERNET CONNECTIONSPEEDS, IN MBPS(FIXED CONNECTIONS)
20.5
15.8
15.0
13.0
12.6
12.5
11.9
11.5
10.6
10.4
10.2
8.2
8.2
7.8
6.8
6.5
6.2
5.5
5.1
4.9
4.2
3.7
3.7
3.6
3.4
3.2
3.0
2.8
2.5
2.5
1.7
SOUTHKOREA
HONGKONG
JAPAN
UK
USA
SINGAPORE
CANADA
GERMANY
POLAND
SPAIN
RUSSIA
FRANCE
THAILAND
AUSTRALIA
UAE
ITALY
TURKEY
MEXICO
GLOBALAVERAGE
MALAYSIA
ARGENTINA
CHINA
SOUTHAFRICA
BRAZIL
VIETNAM
SAUDIARABIA
INDONESIA
PHILIPPINES
INDIA
NIGERIA
EGYPT
29. @wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED]
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
27%
23%
UK
GERMANY
SOUTHKOREA
USA
FRANCE
UAE
AUSTRALIA
CANADA
SPAIN
SINGAPORE
HONGKONG
JAPAN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
TURKEY
BRAZIL
CHINA
THAILAND
SAUDIARABIA
VIETNAM
MEXICO
PHILIPPINES
INDONESIA
SOUTHAFRICA
INDIA
31. @wearesocialsg • 31
JAN
2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM
2.31B 31% 1.97B 27%
33. @wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
769
234 213 211 201 191 186
129
87
63
18 4
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6%
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
34. @wearesocialsg • 34
SOCIAL MEDIA USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
76%
68%
66%
64%
62%
59%
59%
59%
58%
58%
56%
53%
50%
49%
48%
48%
47%
47%
47%
47%
42%
37%
36%
36%
35%
31%
30%
30%
24%
10%
8%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
ARGENTINA
USA
MALAYSIA
UK
CANADA
AUSTRALIA
THAILAND
TURKEY
FRANCE
BRAZIL
RUSSIA
SPAIN
CHINA
PHILIPPINES
MEXICO
ITALY
JAPAN
VIETNAM
POLAND
GERMANY
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA
35. @wearesocialsg • 35
SOCIAL MEDIA RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 TAIWAN 77% 18,000,000
02 SOUTH KOREA 76% 38,400,000
03 QATAR 75% 1,700,000
04 ICELAND 73% 240,000
05 UAE 68% 6,300,000
06 ARUBA 68% 77,000
07 FAROE ISLANDS 67% 34,000
08 GREENLAND 66% 37,000
09 HONG KONG 66% 4,800,000
10 MALTA 64% 270,000
# COUNTRY % USERS
214 NORTH KOREA 0.03% 6,800
213 TURKMENISTAN 0.2% 12,000
212 CURAÇAO 0.6% 950
211 NIGER 0.9% 190,000
210 CENTRAL AFRICAN REP. 1.3% 63,000
209 SOUTH SUDAN 1.3% 160,000
208 ERITREA 1.3% 68,000
207 TAJIKISTAN 1.4% 120,000
206 CHAD 1.4% 200,000
205 UZBEKISTAN 1.5% 460,000
BASED ON SOCIAL MEDIA USE INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIAPENETRATION LOWEST SOCIAL MEDIAPENETRATION
36. @wearesocialsg • 36
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2016
• Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS
1,550
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
100
100
FACEBOOK
WHATSAPP
QQ
FB MESSENGER
QZONE
WECHAT
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
VIBER
SINA WEIBO
LINE
SNAPCHAT
YY
VKONTAKTE
PINTEREST
BBM
LINKEDIN
1,590
37. @wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY
3.7
3.3
3.2
3.2
3.0
3.0
2.9
2.9
2.9
2.7
2.5
2.3
2.3
2.0
1.9
1.7
1.6
1.6
1.5
1.5
1.5
1.4
1.3
1.3
1.2
1.1
1.1
0.3
PHILIPPINES
BRAZIL
MEXICO
ARGENTINA
UAE
MALAYSIA
SAUDIARABIA
THAILAND
INDONESIA
SOUTHAFRICA
TURKEY
VIETNAM
INDIA
ITALY
RUSSIA
USA
SINGAPORE
SPAIN
HONGKONG
UK
CHINA
CANADA
POLAND
FRANCE
AUSTRALIA
GERMANY
SOUTHKOREA
JAPAN
38. @wearesocialsg • 38
JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
##
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
##
• Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
748M 1,259M 38M 221M
50% 83% 2% 15%
40. @wearesocialsg • 40
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
689
200 186 175 169 158 136
102 76
58
17 3
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4%
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
41. @wearesocialsg • 41
MOBILE SOCIAL USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION
76%
61%
59%
58%
54%
52%
52%
51%
50%
48%
47%
45%
42%
42%
42%
41%
41%
40%
40%
39%
31%
31%
30%
30%
27%
26%
25%
25%
18%
9%
6%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
AUSTRALIA
MALAYSIA
USA
UK
THAILAND
ARGENTINA
CANADA
TURKEY
BRAZIL
JAPAN
CHINA
SPAIN
MEXICO
PHILIPPINES
ITALY
FRANCE
SAUDIARABIA
VIETNAM
GERMANY
RUSSIA
GLOBALAVERAGE
POLAND
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA
42. @wearesocialsg • 42
MOBILE SOCIAL RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 SOUTH KOREA 76% 38,400,000
02 QATAR 66% 1,500,000
03 TAIWAN 64% 15,000,000
04 ARUBA 62% 70,000
05 UAE 61% 5,600,000
06 ICELAND 60% 200,000
07 HONG KONG 59% 4,300,000
08 GREENLAND 59% 33,000
09 BRUNEI 59% 250,000
10 SINGAPORE 58% 3,300,000
# COUNTRY % USERS
214 NORTH KOREA 0.02% 4,000
213 TURKMENISTAN 0.2% 8,600
212 ERITREA 0.7% 38,000
211 NIGER 0.8% 160,000
210 CENTRAL AFRICAN REP. 0.8% 42,000
209 TAJIKISTAN 0.9% 74,400
208 SOUTH SUDAN 1.0% 130,000
207 UZBEKISTAN 1.2% 350,000
206 CHAD 1.2% 170,000
205 CONGO (DEM. REP.) 2.0% 1,600,000
BASED ON MOBILE SOCIAL MEDIAUSE IN COUNTRIES WITHNATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
44. @wearesocialsg • 44
JAN
2016 MOBILE USERS vs. CONNECTIONS
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
• Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.
3.8B 7.3B 4.9B 7.4B
45. @wearesocialsg • 45
UNIQUE MOBILE USERS BY COUNTRY
JAN
2016
• Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.
MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
87%
85%
84%
84%
82%
82%
82%
81%
81%
81%
79%
78%
78%
77%
74%
74%
74%
72%
72%
69%
68%
67%
66%
65%
64%
63%
63%
53%
52%
40%
SPAIN
SINGAPORE
JAPAN
ITALY
GERMANY
HONGKONG
SOUTHKOREA
CANADA
USA
UK
AUSTRALIA
TURKEY
FRANCE
CHINA
MALAYSIA
PHILIPPINES
POLAND
ARGENTINA
RUSSIA
THAILAND
EGYPT
SAUDIARABIA
MEXICO
SOUTHAFRICA
BRAZIL
VIETNAM
INDONESIA
UAE
INDIA
NIGERIA
46. @wearesocialsg • 46
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
99% 47%76% 24%7.32B
47. @wearesocialsg • 47
JAN
2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)
SMARTPHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
CONNECTIONS
ORGINATING FROM
FEATURE-PHONE
DEVICES
FEATURE-PHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD
• Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).
# # #
3.4B 51%46% 3.7B7.3B
49. @wearesocialsg • 49
MOBILE REGIONAL OVERVIEW
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONS(INMILLIONS),AND MOBILE CONNECTIONS ASA PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,599
1,350
986
792
587
515 508
373
298
191
74 43
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
50. @wearesocialsg • 50
MOBILE CONNECTIONS BY COUNTRY
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONSBY COUNTRY, COMPARED TONATIONAL POPULATIONS
187%
181%
178%
172%
156%
152%
152%
145%
142%
141%
137%
134%
133%
128%
127%
126%
122%
117%
115%
113%
107%
106%
102%
100%
99%
95%
90%
84%
84%
81%
77%
UAE
SAUDIARABIA
HONGKONG
RUSSIA
SOUTHAFRICA
POLAND
VIETNAM
SINGAPORE
MALAYSIA
ARGENTINA
JAPAN
ITALY
GERMANY
BRAZIL
AUSTRALIA
INDONESIA
THAILAND
PHILIPPINES
UK
SOUTHKOREA
SPAIN
USA
EGYPT
FRANCE
GLOBALAVERAGE
CHINA
TURKEY
CANADA
NIGERIA
MEXICO
INDIA
51. @wearesocialsg • 51
MOBILE CONNECTION RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 313% 1,851,238
02 QATAR 209% 4,731,736
03 MALDIVES 198% 724,742
04 KUWAIT 192% 7,586,502
05 ANTIGUA & BARBUDA 189% 176,991
06 FINLAND 188% 10,379,579
07 BAHRAIN 188% 2,609,524
08 UAE 187% 17,192,339
09 USA 182% 193,732
10 SAINT KITTS & NEVIS 181% 101,229
# COUNTRY % TOTAL
214 MICRONESIA 4% 18,516
213 ERITREA 9% 499,769
212 NORTH KOREA 13% 3,310,941
211 KIRIBATI 20% 22,718
210 MADAGASCAR 31% 7,685,207
209 CUBA 33% 3,715,294
208 SOUTH SUDAN 33% 4,141,365
207 NIGER 35% 7,117,396
206 MALAWI 38% 6,558,496
205 CENTRAL AFRICAN REP. 38% 1,859,541
BASED ON MOBILE CONNECTIONS INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST RATIOOF MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF MOBILE CONNECTIONSTO POPULTAION
52. @wearesocialsg • 52
PRE-PAY vs POST-PAY CONNECTIONS
JAN
2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONSTHAT ARE PAID INADVANCE vs. PAIDAT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
98%
97%
95%
95%
89%
89%
86%
85%
84%
84%
84%
83%
82%
78%
77%
76%
74%
55%
48%
45%
44%
41%
38%
33%
25%
24%
16%
11%
5%
0.4%
2%
3%
5%
5%
11%
11%
14%
15%
16%
16%
16%
17%
18%
22%
23%
24%
26%
45%
52%
55%
56%
59%
62%
67%
75%
76%
84%
89%
95%
99.6%
INDONESIA
NIGERIA
PHILIPPINES
INDIA
EGYPT
VIETNAM
SAUDIARABIA
MEXICO
UAE
SOUTHAFRICA
ITALY
THAILAND
RUSSIA
CHINA
MALAYSIA
BRAZIL
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
USA
SPAIN
CANADA
FRANCE
SOUTHKOREA
JAPAN
53. @wearesocialsg • 53
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES INJANUARY OF EACHYEAR
0.7% 2.9%
6.1%
10.9%
17.0%
28.9%
33.4%
38.6%
2009 2010 2011 2012 2013 2014 2015 2016
54. @wearesocialsg • 54
JAN
2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
APPLE IOS DEVICES
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
ANDROID WEBKITDEVICES
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM OTHER
MOBILE OPERATING SYSTEMS
• Source: StatCounter, Q1 2016.
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
19% 66% 15%
55. @wearesocialsg • 55
GLOBAL MOBILE DATA GROWTH
JAN
2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MOBILE DATATRAFFIC (UPLOAD & DOWNLOAD), INPETABYTES(MILLIONSOF GIGABYTES)
AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB
500
1,000
1,500
2,000
2,500
3,500
4,000
4,500
3,000
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2010
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
56. @wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED]
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
13%
12%
SOUTHKOREA
UAE
CHINA
HONGKONG
THAILAND
MALAYSIA
SINGAPORE
SPAIN
UK
USA
TURKEY
ARGENTINA
SAUDIARABIA
ITALY
VIETNAM
BRAZIL
GERMANY
INDONESIA
POLAND
AUSTRALIA
PHILIPPINES
CANADA
INDIA
MEXICO
FRANCE
RUSSIA
JAPAN
SOUTHAFRICA
58. @wearesocialsg • 58
MOBILE BROADBAND BY REGION
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE BROADBANDCONNECTIONS(INMILLIONS),ANDAS A PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,061
385 364 329 306 278 245
198
114
81
35 17
EAST
ASIA
WEST
EUROPE
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
ASIA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
59. @wearesocialsg • 59
MOBILE BROADBAND CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
143%
134%
130%
129%
128%
119%
119%
113%
101%
95%
94%
94%
93%
93%
92%
76%
74%
74%
66%
65%
64%
57%
55%
49%
46%
43%
43%
40%
35%
20%
11%
SINGAPORE
JAPAN
UAE
SAUDIARABIA
HONGKONG
AUSTRALIA
THAILAND
SOUTHKOREA
ITALY
GERMANY
BRAZIL
POLAND
USA
MALAYSIA
UK
CANADA
SPAIN
FRANCE
RUSSIA
ARGENTINA
SOUTHAFRICA
CHINA
PHILIPPINES
INDONESIA
GLOBALAVERAGE
EGYPT
MEXICO
VIETNAM
TURKEY
NIGERIA
INDIA
60. @wearesocialsg • 60
MOBILE BROADBAND RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 308% 1,823,284
02 KUWAIT 156% 6,167,826
03 QATAR 146% 3,308,903
04 FINLAND 146% 8,041,060
05 SINGAPORE 143% 8,094,257
06 SWEDEN 138% 13,551,222
07 DENMARK 134% 7,622,808
08 JAPAN 134% 169,132,489
09 AUSTRIA 133% 11,371,331
10 UAE 130% 11,957,272
# COUNTRY % TOTAL
214 CENTRAL AFRICAN REP. 1% 31,798
213 GUINEA-BISSAU 1% 16,540
212 NIGER 1% 180,070
211 TONGA 1% 1,033
210 CHAD 2% 237,064
209 KIRIBATI 2% 1,886
208 SOMALIA 2% 184,464
207 BURUNDI 2% 203,701
206 TIMOR-LESTE 2% 28,684
205 GABON 4% 71,419
BASED ON MOBILE BROADBAND CONNECTIONSINCOUNTRIES WITH NATIONAL POPULATIONSOF 50,000PEOPLE OR MORE
HIGHEST RATIOOF 3G & 4G MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
63. @wearesocialsg • 63
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
43.6
URBANISATION: 92%
34.8
PENETRATION: 80%
27.0
PENETRATION: 62%
61.4
vs POPULATION: 141%
21.0
PENETRATION: 48%
DIGITAL IN ARGENTINA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
64. @wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% -1% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
65. @wearesocialsg • 65
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
86% 51% 50% 7%
2% [N/A] [N/A] [N/A]
66. @wearesocialsg • 66
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 44M 3H 30M 3H 13M 2H 43M
67. @wearesocialsg • 67
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
34.8M 80% 28.0M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
68. @wearesocialsg • 68
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
34.79M 28.23M 25.70M
69. @wearesocialsg • 69
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
81% 15% 4% <1%
70. @wearesocialsg • 70
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 31% 3% 0.03%
-12% +41% -12% +50%
71. @wearesocialsg • 71
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
27.0M 62% 21.0M 48%
72. @wearesocialsg • 72
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
42%
37%
29%
20%
18%
13%
13%
11%
10%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SKYPE
INSTAGRAM
TARINGA
LINKEDIN
PINTEREST
73. @wearesocialsg • 73
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.4
4.6
3.2
2.0
1.2
0.9
2.2
4.7
2.9
1.6
0.9
0.6
27,000,000 52% 48%
17% 9% 8%
34% 17% 17%
23% 12% 11%
13% 7% 6%
8% 4% 3%
5% 3% 2%
74. @wearesocialsg • 74
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
72% 1.9661.4M 141%31.4M
75. @wearesocialsg • 75
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
141% 46%74% 26%61.4M
76. @wearesocialsg • 76
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
40% 42%27% 25%55%
77. @wearesocialsg • 77
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
71% 24%57% 50%53%
79. @wearesocialsg • 79
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
14.0
PENETRATION: 58%
30.6
vs POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
80. @wearesocialsg • 80
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +3% +2% +8%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
81. @wearesocialsg • 81
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 77% 80% 41%
20% [N/A] 7% 4%
82. @wearesocialsg • 82
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 38M 1H 06M 1H 09M 2H 36M
83. @wearesocialsg • 83
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
21.2M 88% 12.9M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
84. @wearesocialsg • 84
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
21.18M 20.41M 20.20M
85. @wearesocialsg • 85
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
87% 11% 2% <1%
86. @wearesocialsg • 86
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 27% 11% 0.1%
+1% +1% -9% +25%
87. @wearesocialsg • 87
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
14.0M 58% 13.0M 54%
88. @wearesocialsg • 88
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
26%
13%
11%
11%
10%
10%
10%
9%
6%
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
LINKEDIN
TWITTER
WHATSAPP
INSTAGRAM
PINTEREST
TUMBLR
89. @wearesocialsg • 89
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.8
2.0
1.6
1.3
1.0
0.9
0.8
2.0
1.5
1.0
0.7
0.6
14,000,000 53% 47%
12% 6% 6%
29% 14% 14%
22% 11% 11%
16% 9% 7%
12% 7% 5%
11% 6% 5%
90. @wearesocialsg • 90
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
79% 1.6030.6M 127%19.1M
91. @wearesocialsg • 91
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
127% 94%33% 67%30.6M
92. @wearesocialsg • 92
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
25% 34%20% 32%34%
93. @wearesocialsg • 93
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
70% 19%51% 57%62%
95. @wearesocialsg • 95
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
208.7
URBANISATION: 86%
120.2
PENETRATION: 58%
103.0
PENETRATION: 49%
267.1
vs POPULATION: 128%
88.0
PENETRATION: 42%
DIGITAL IN BRAZIL
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
96. @wearesocialsg • 96
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+13% +7% -2% +13%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
97. @wearesocialsg • 97
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 53% 36% 13%
6% [N/A] [N/A] 1%
98. @wearesocialsg • 98
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
5H 14M 3H 56M 3H 18M 2H 42M
99. @wearesocialsg • 99
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
120.2M 58% 93.2M 45%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
100. @wearesocialsg • 100
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
117.7M 120.2M 108.2M
101. @wearesocialsg • 101
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
78% 14% 6% 2%
102. @wearesocialsg • 102
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
72% 26% 2% 0.05%
+1% +3% -35% +25%
103. @wearesocialsg • 103
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
103.0M 49% 88.0M 42%
104. @wearesocialsg • 104
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
31%
29%
24%
17%
15%
15%
14%
12%
9%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
INSTAGRAM
SKYPE
TWITTER
LINKEDIN
SNAPCHAT
PINTEREST
105. @wearesocialsg • 105
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
10.0
19.0
13.0
7.5
4.3
2.2
8.9
18.0
11.0
5.5
2.8 1.5
103,000,000 54% 46%
18% 10% 9%
36% 18% 17%
23% 13% 11%
13% 7% 5%
7% 4% 3%
4% 2% 1%
106. @wearesocialsg • 106
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
64% 1.99267.1M 128%134.2M
107. @wearesocialsg • 107
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
128% 74%76% 24%267.1M
108. @wearesocialsg • 108
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
35% 33%21% 28%43%
109. @wearesocialsg • 109
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
52% 21%46% 41%44%
111. @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
36.11
URBANISATION: 82%
33.00
PENETRATION: 91%
21.00
PENETRATION: 58%
30.48
vs POPULATION: 84%
17.00
PENETRATION: 47%
DIGITAL IN CANADA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
112. @wearesocialsg • 112
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +5% +4% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
113. @wearesocialsg • 113
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
76% 57% 75% 33%
[N/A] 12% 16% [N/A]
114. @wearesocialsg • 114
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 55M 1H 20M 1H 26M 2H 27M
115. @wearesocialsg • 115
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
33.0M 91% 19.6M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
116. @wearesocialsg • 116
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
33.00M 31.46M 32.40M
117. @wearesocialsg • 117
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
89% 9% 2% <1%
118. @wearesocialsg • 118
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 19% 10% 0.19%
+6% -9% -18% -10%
119. @wearesocialsg • 119
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
21.0M 58% 17.0M 47%
120. @wearesocialsg • 120
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%
28%
16%
14%
13%
12%
12%
12%
10%
10%
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
GOOGLE+
LINKEDIN
SKYPE
PINTEREST
WHATSAPP
SNAPCHAT
121. @wearesocialsg • 121
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.9
2.8
2.2
1.8
1.6
1.5
0.7
2.9
2.0
1.5
1.1 1.1
21,000,000 54% 46%
8% 4% 4%
27% 13% 14%
20% 10% 10%
16% 9% 7%
13% 8% 5%
12% 7% 5%
122. @wearesocialsg • 122
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
81% 1.0430.5M 84%29.4M
123. @wearesocialsg • 123
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
84% 90%16% 84%30.5M
124. @wearesocialsg • 124
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
29% 34%24% 30%37%
125. @wearesocialsg • 125
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
73% 17%64% 57%60%
127. @wearesocialsg • 127
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
1,379
URBANISATION: 57%
680
PENETRATION: 49%
653
PENETRATION: 47%
1,314
vs POPULATION: 95%
577
PENETRATION: 42%
DIGITAL IN CHINA
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
128. @wearesocialsg • 128
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% +2% +14%
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
129. @wearesocialsg • 129
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
99% 74% 65% 16%
2% [N/A] [N/A] [N/A]
130. @wearesocialsg • 130
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 24M 2H 30M 1H 27M 1H 14M
131. @wearesocialsg • 131
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
680M 49% 599M 43%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
132. @wearesocialsg • 132
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
CNNIC DATA
674.0M 679.9M 626.6M 668.0M
• Sources: InternetWorldStats, ITU, CIA, CNNIC.
133. @wearesocialsg • 133
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
84% 12% 2% 2%
134. @wearesocialsg • 134
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
57% 40% 3% -
-25% +89% +20% -
135. @wearesocialsg • 135
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
653M 47% 577M 42%
136. @wearesocialsg • 136
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
24%
21%
16%
14%
12%
6%
5%
5%
4%
3%
WECHAT
QZONE
SINA WEIBO
BAIDUTIEBA
TENCENTWEIBO
RENREN
FACEBOOK
KAIXIN001
FACEBOOK
MESSENGER
51.COM
137. @wearesocialsg • 137
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
77% 1.231,314M 95%1,066M
138. @wearesocialsg • 138
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
95% 60%78% 22%1,314M
139. @wearesocialsg • 139
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
31% 29%29% 30%39%
140. @wearesocialsg • 140
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
42% 34%43% 41%44%
142. @wearesocialsg • 142
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
92.45
URBANISATION: 43%
48.30
PENETRATION: 52%
28.00
PENETRATION: 30%
94.00
vs POPULATION: 102%
23.00
PENETRATION: 25%
DIGITAL IN EGYPT
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
143. @wearesocialsg • 143
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +27% -1% +39%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
144. @wearesocialsg • 144
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
48.30M 29.31M 42.00M
145. @wearesocialsg • 145
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 22% 3% -
-0.3% +0.5% 3% -
146. @wearesocialsg • 146
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
28.0M 30% 23.0M 25%
147. @wearesocialsg • 147
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
3.1
4.2
1.6
0.6
0.3 0.2
4.7
7.3
3.9
1.5
0.6
0.3
28,000,000 35% 65%
28% 11% 17%
41% 15% 26%
20% 6% 14%
7% 2% 5%
3% 1% 2%
2% 1% 1%
148. @wearesocialsg • 148
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
68% 1.5094.0M 102%62.7M
149. @wearesocialsg • 149
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
102% 42%89% 11%94.0M
151. @wearesocialsg • 151
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
64.53
URBANISATION: 80%
55.43
PENETRATION: 86%
32.00
PENETRATION: 50%
64.67
vs POPULATION: 100%
25.00
PENETRATION: 39%
DIGITAL IN FRANCE
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
152. @wearesocialsg • 152
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +7% +0.4% +4%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
153. @wearesocialsg • 153
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 62% 74% 32%
11% [N/A] 3% 1%
154. @wearesocialsg • 154
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 37M 0H 58M 1H 16M 2H 49M
155. @wearesocialsg • 155
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
55.4M 86% 31.6M 49%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
156. @wearesocialsg • 156
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
55.43M 54.05M 56.80M
157. @wearesocialsg • 157
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
82% 13% 5% <1%
158. @wearesocialsg • 158
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 19% 7% 0.27%
+6% -14% -11% +42%
159. @wearesocialsg • 159
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
32.0M 50% 25.0M 39%
160. @wearesocialsg • 160
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
43%
22%
11%
11%
9%
8%
7%
7%
6%
5%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SNAPCHAT
SKYPE
WHATSAPP
INSTAGRAM
LINKEDIN
PINTEREST
161. @wearesocialsg • 161
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.3
4.5
3.4
2.5
1.7
1.5
2.2
4.8
3.3
2.3
1.4
1.2
32,000,000 52% 48%
14% 7% 7%
29% 14% 15%
21% 11% 10%
15% 8% 7%
10% 5% 4%
8% 5% 4%
162. @wearesocialsg • 162
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
78% 1.2964.7M 100%50.2M
163. @wearesocialsg • 163
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
100% 74%11% 89%64.7M
164. @wearesocialsg • 164
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
23% 26%19% 23%30%
165. @wearesocialsg • 165
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
69% 16%65% 61%64%
167. @wearesocialsg • 167
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
80.69
URBANISATION: 76%
71.73
PENETRATION: 89%
29.00
PENETRATION: 36%
107.59
vs POPULATION: 133%
24.00
PENETRATION: 30%
DIGITAL IN GERMANY
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
168. @wearesocialsg • 168
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +4% -1% 0%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
169. @wearesocialsg • 169
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 65% 77% 30%
12% [N/A] 9% 2%
170. @wearesocialsg • 170
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 20M 1H 21M 1H 09M 2H 33M
171. @wearesocialsg • 171
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
71.7M 89% 44.3M 55%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
172. @wearesocialsg • 172
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
71.73M 69.54M 70.30M
173. @wearesocialsg • 173
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
77% 19% 3% 1%
174. @wearesocialsg • 174
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
71% 22% 6% 0.32%
+0.04% +2% -6% +10%
175. @wearesocialsg • 175
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
29.0M 36% 24.0M 30%
176. @wearesocialsg • 176
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
39%
38%
20%
10%
9%
7%
7%
4%
4%
3%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
PINTEREST
SNAPCHAT
LINKEDIN
177. @wearesocialsg • 177
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.9
4.4
3.2
2.2
1.5
0.7
1.9
4.8
3.3
2.4
1.5
0.9
29,000,000 48% 52%
13% 7% 7%
32% 15% 17%
22% 11% 11%
16% 8% 8%
10% 5% 5%
6% 2% 3%
178. @wearesocialsg • 178
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
82% 1.62107.6M 133%66.3M
179. @wearesocialsg • 179
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
133% 71%45% 55%107.6M
180. @wearesocialsg • 180
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
24% 34%20% 20%39%
181. @wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
76% 20%76% 72%74%
183. @wearesocialsg • 183
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
7.32
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
13.00
vs POPULATION: 178%
4.30
PENETRATION: 59%
DIGITAL IN HONG KONG
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
184. @wearesocialsg • 184
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+0.5% +4% +3% +2%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
185. @wearesocialsg • 185
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
96% 79% 58% 37%
15% [N/A] 1% 4%
186. @wearesocialsg • 186
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 19M 2H 13M 1H 30M 1H 37M
187. @wearesocialsg • 187
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
5.75M 79% 4.65M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
188. @wearesocialsg • 188
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
5.751M 5.456M 5.600M
189. @wearesocialsg • 189
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
94% 5% 1% <1%
190. @wearesocialsg • 190
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 29% 5% -
-3% +13% -18% -