Trends in technology, content, culture and business are facilitating new ways for people to connect with each other and leave a legacy. Brands that help consumers build intimacy through technology, crowdsource help from others, or help craft an online footprint to be remembered by can benefit. However, brands need to consider issues of privacy and how to genuinely help people rather than see them as opportunities for publicity stunts. Anti-advocacy and helping find a balanced relationship with technology are also trends for some brands to consider engaging with if done sincerely.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
The Social Landscape eBook - Republic MediaRepublic_Media
Social media means a lot of things to a lot of people. In fact, the whole social landscape can seem a little intimidating.
Expand your knowledge with this complementary social media eBook from Republic Media.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
The Social Landscape eBook - Republic MediaRepublic_Media
Social media means a lot of things to a lot of people. In fact, the whole social landscape can seem a little intimidating.
Expand your knowledge with this complementary social media eBook from Republic Media.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Social seems to be everywhere, everywhere besides in the enterprise. These 11 trends will show you what is happening to your enterprise in the upcoming years and how you can apply it to initiate cost reductions, increase innovation, increase customer satisfaction and enable top line growth.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
Brand communications in a crisis: a framework for Covid-19Amy Brown
Many brands are turning off the lights or choosing to say not much at all; don't go that route. Here is a simple set of rules, framework and examples to follow, along with a collection of resources. Created by Phoenix Brand Strategy, March 2020.
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social
Influencer und Creator haben in dieser Zeit einen besonderen Stellenwert - nicht nur für Marketingkanäle, sondern auch, um im engen Kontakt mit ihren Followern zu bleiben. Ihnen zuzuhören und gleichzeitig diese auch über das Weltgeschehen aus ihrer Perspektive zu informieren und für das Thema zu sensibilisieren. Trotzdem berichten viele, dass sie derzeit finanzielle Einbußungen machen. We Are Social sprach mit drei in Deutschland lebenden Influencern aus verschiedenen Industrien, um herauszufinden, inwiefern sich ihre Arbeit verändert hat. Inwiefern die Krise Einfluss auf ihre Content Erstellung nimmt und wie Marken bestmöglich auch in ihrer Zusammenarbeit mit den Creators auf diese Veränderungen eingehen können.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort.
We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. From our offices in China and Italy, markets who are further ahead in the pandemic, we are given a glimpse at how consumers needs are changing and what to expect next.
Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Think forward 2017
1.
2. “You never change things by fighting the existing reality.
To change something, build a new model that makes the
existing model obsolete.”
R. Buckminster Fuller; designer, inventor, architect
3. FOREWARD
Mobbie Nazir
Chief Strategy Officer
The pace of innovation in everyday life is accelerating,
driving ever increasing consumer expectations from
brands. What’s more, these increasing levels of
expectation do not just impact industry sectors in
isolation. They spread and build momentum across
industries, products and experiences. For example, in
the UK 55% of online consumers now expect their
healthcare system to have the same level of customer
service as companies such as Amazon.
In this, our second edition of Think Forward, we have
combined our knowledge of social behaviour with
consumer trends experts TrendWatching.com to take a
look at some of the social trends that are changing
people's expectations of how they engage and interact
with the world around them. These trends provide a
fascinating source of inspiration for brands looking to
get ahead of the impact of shifts in social trends both
now and the future.
4. INTRODUCTION
David Mattin
Global Head of Trends & Insights
TrendWatching.com
At TrendWatching our obsession is consumer trends.
Where consumerism is now, and where it's heading next.
We know that when it comes to trends around technology,
social connection and new digital behaviours, that's an
obsession we share with We Are Social.
This collaboration on the second Think Forward report
couldn't be a more natural fit. The resulting report
combines We Are Social's deep knowledge of digital and
social with our overview of the global consumer, fueled by
a network of thousands of spotters all over the world.
Looking across the 9 trends featured in this report, it’s
clear that they combine to deliver one powerful message.
That is: while the world around us changes, human nature
– at its most fundamental – remains stable. In 2017 and
beyond it will be the brands and businesses that can use
emerging technologies to serve deep and age-old human
needs that will prosper.
Read, enjoy, and, most importantly, act.
5. METHODOLOGY
We have trendspotters in each of our 11 global offices
who are briefed to look for key social trends in business,
content, culture and technology. We also use a variety
of external trendspotters, including trendwatching.com.
6. CONTENTS
TECHNOLOGY
CONTENT
CULTURE
BUSINESS
TECHNOLOGY
1 Chatbots - the rise of instant interaction
2 Facilitating intimacy
CONTENT
3 Helpful voyeurs
4 A living legacy
CULTURE
5 Anti-advocacy
6 Digital equilibrium
BUSINESS
7 The IoST 2.0: winning our trust
8 Behaviour as currency
9 Socially smart money
7. WE WILL ALWAYS HAVE A DESIRE
TO BUILD CONNECTIONS
We are social animals who are always seeking
opportunities to make new connections and strengthen
existing ones. There will always be opportunities to
cater for this desire, both online, and in the real world.
WE WANT IT NOW
We live in the era of the ‘unreasonable consumer’,
where we expect everything on-demand, with
minimal effort. Thanks to our ridiculous expectations
we are seeing new ideas flourish everywhere.
WHAT’S DRIVING THESE TRENDS
We have identified three overarching drivers that have
had a hand in moving the 9 trends mapped in this report.
These include shifts in our relationship with technology,
as well as psychological drivers that have helped facilitate
these new ideas, movements and businesses.
TECHNOLOGY HAS OUR TRUST
In a world where millennials spend almost one whole
day of every week on their phones, our increased trust
is breaking barriers regarding who we speak to, what we
do online and what we share with others.
9. TREND 1:
CHATBOTS - THE RISE
OF INSTANT INTERACTION
The likes of Facebook Messenger and Slack opening up
their platforms to “chatbots” heralds the beginning of a
new era of opportunities for messaging-as-a-platform.
However, while most developers still obsess over
making chatbots that feel close to human, the great
ones understand that it’s not the AI element that makes
chatbots innovative, it’s their ability to fulfil consumer
needs through simple, instant action and interaction.
1EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - 6 MONTHS
10. DO NOT PAY
TRULIA
@DOMTHEPIZZABOT
Dubbed as “the world’s first robot lawyer”, DoNotPay helps users
contest parking tickets through working out whether an appeal is
possible through a series of simple questions, and then guides
users through the appeals process.
Sick of chatting to dishonest, slimy estate agents? The Trulia
chatbot gives you straight, honest answers about listings and
the neighbourhood, like the median age of residents and the
number of neighbours who are single.
Domino’s Pizza and We Are Social recently launched a bot that
makes ordering pizza quicker and easier than it has ever been
before. Just type “pizza” and through it’s Easy Order account, one
will be sent to your doorstep immediately.
CHATBOTS-THERISEOFINSTANTINTERACTIONS
EXAMPLES
11. CHATBOTS - THE RISE OF INSTANT INTERACTION
WHAT THIS MEANS FOR BRANDS
While there’s a good chance that chatbots will begin to
replace branded apps, developers are often failing to
understand why it is that we want to interact with them.
The fact is that we only enjoy texting when it’s saving us
time, and equally, dislike lengthy “chats” with chatbots.
Brands should make it as easy for consumers as possible,
which means it’s ok to include buttons and suggested
questions in your chatbot interface. Because it’s less about
making them replicate humans, and more about making
them as efficient as possible for the humans that interact
with them.
1
12. DO IT
THINK
ABOUT
Do it if you have an opportunity to utilise the
chatbot interface to help your consumers get
what they want faster than they could through
any of your other apps and online channels.
While tens of thousands of chatbots have already
been developed, they are still in their infancy. Now
that the rush to market has begun slowing down it
may be worth waiting until the technology is more
solid and it’s easier to create great chatbots.
SKIP IT
If you’re interested in the novelty
value of chatbots we’re afraid
you’re a little late to the game.
CHATBOTS - THE RISE OF INSTANT INTERACTION
WHAT YOU NEED TO DO
13. TREND 2:
FACILITATING INTIMACY
While technology has often been perceived as
something that creates distance between us,
we are finding more and more ways to use it to
reinforce our social bonds and satisfy our
fundamental needs for intimacy and closeness.
EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - 6 MONTHS
2
14. SKOL BEATS
PILLOWTALK
THE JIGSAW
Skol Beats designed masquerade masks that incorporate a
colour-based match system. After syncing Facebook profiles, the
masks connect potential suitors by lighting up green if the pair
have a lot in common.
A wristband that lets long-distance lovers fall asleep to the sound
of each other's heartbeat by transmitting one person’s heart
rhythm and transmitting it to the other via an app.
In Bulgaria 70% of men watch footie games by themselves, so
Heineken set up an outdoor screen divided into 80 squares, each
activated by one of 80 seats in front of it. In order to view the
match, all of the seats needed to be filled, encouraging viewers to
invite friends to come and join them to “unlock” the whole screen.
FACILITATINGINTIMACY
EXAMPLES
15. FACILITATING INTIMACY
WHAT THIS MEANS FOR BRANDS
This presents an opportunity for brands to have a hand in
facilitating new relationships, nurture existing ones and
help to increase mutual offline understanding.
2
16. DO IT
THINK
ABOUT
Does your brand help bring people
together? If so, this is a great opportunity
to use tech innovation to help your
audience to connect with each other.
Facilitating offline connections, especially
intimate ones, can often be a private affair.
You’ll have to win the consumers’ trust in
order for them to let you help them
connect with others offline.
SKIP IT
If your brand doesn’t champion offline
connections, you’ll have trouble
encouraging people to engage with
any initiatives of this nature.
FACILITATING INTIMACY
WHAT YOU NEED TO DO
18. TREND 3:
HELPFUL VOYEURS
In the last report we documented voyeurism 2.0 as we
noticed an increasing taste for peering over the garden
fence into the intimate lives of others, from watching
others eating, playing games or dating.
As the stigma of voyeurism wears off, people are finding
ways of using onlookers to their advantage. Those who
want to be in the limelight are inviting people in and
encouraging social feedback to help them in situations
where a second (or several more) pair of eyes can help.
EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - 12 MONTHS
3
19. NATTR
BOOMPI
CROWDPILOT
Crowdsource opinions on relationship messages by tapping
into a phonebook of professional scriptwriters, copywriters
and comedians who will suggest funny, smart or flirtatious
responses to text messages.
Lets women invite girlfriends to eavesdrop and
comment on conversations with date app matches.
Helps you through difficult social situations by inviting a
group of your friends or professional assistants along to
listen in and assist you through your smartphone.
HELPFULVOYEURS
EXAMPLES
20. HELPFUL VOYEURS
WHAT THIS MEANS FOR BRANDS
With voyeurism shaping up to become more interactive
than ever, brands have an opportunity to help consumers
connect with the public and encourage friends or even
strangers to help them out with everyday situations.
3
21. DO IT
THINK
ABOUT
Do you work for a brand that prides itself in
helping people? Do you think your consumers
have the courage to open up their lives to
others and accept help from them? Then there’s
a real potential for you to tap into this trend.
To create opportunities for both
voyeurism and real time social feedback
requires money and time, so you need to
be dedicated.
SKIP IT
Not all companies want to or should get
involved in trends that involve this kind
of radical transparency, especially if
there’s privacy concerns in your sector.
HELPFUL VOYEURS
WHAT YOU NEED TO DO
22. TREND 4:
A LIVING LEGACY
Counter to the rise of ephemeral communication, the
prospect of living on as data is making us think about
how we want to be remembered. While society
encourages us to seek personal fulfillment, it also fuels
our desire to make a meaningful contribution and ensure
our impact will be remembered long after we have
departed this mortal coil. In the future our social footprint
will play an increasingly important part in this legacy.
4EFFORT LEVEL - HIGH
TIME TO MAINSTREAM - 2+ YEARS
23. LUKA AI’S @ ROMAN
SAFEBEYOND
ETERNI.ME
When the founder of AI startup Luka AI’s best friend
passed away she built a chatbot based off his online
footprint as a digital memorial for everyone to interact with.
Allows a person to leave a virtual legacy after they have
passed away, so that they can continue to communicate
with their loved ones beyond the grave, and provide them
with words of wisdom and encouragement.
Preserves your most important thoughts, stories and
memories for eternity. Reconstructs your memories and
mannerisms from your social content to create an “avatar”
that people can interact with.
ALIVINGLEGACY
EXAMPLES
24. A LIVING LEGACY
WHAT THIS MEANS FOR BRANDS
While insurance brands or end-of-life services may find
direct opportunities, we see the real value in tackling
the underlying motivation here, and helping people to
create an online footprint that ensures they leave a
legacy they are proud of.
4
25. DO IT
THINK
ABOUT
This is a tricky path for brands to tread. But
if you have the power to influence what
your consumers do online in a substantial
way, you can find a way to help them leave
a meaningful legacy.
Mortality and death is not an easy topic to
approach for any brand, so only embrace
this trend if you are serious about helping
your consumers in a meaningful way.
SKIP IT
Only a handful of brands have a
relationship deep and trusting enough
with their consumer base for them to be
able to credibly broach a topic like this.
A LIVING LEGACY
WHAT YOU NEED TO DO
27. TREND 5:
ANTI-ADVOCACY
Bigotry in the social sphere is as old as social
media itself, but until now we haven’t been able to
do much else than look on in horror and click
delete as quickly as possible. Counter to the trend
of amplifying positive sentiment, now people are
combining technology with wit to publicly
disapprove and shame the trolls who previously
thought they could hide behind their screens.
EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - 6 MONTHS
5
28. VIRTUAL RACISM, REAL CONSEQUENCES
CALAISAID TROLLAID
TRUMP TEXT BOT
Brazil had a problem with racist tweets, so a local
organisation identified the geo-locations of these tweets and
enlarged them onto billboards for all the perpetrators’
neighbours to see.
The refugee aid organisation had a problem with people
posting hostile comments, so they launched a bot that would
reply to each comment with a link to donate money to the
cause - the more the trolls trolled, the more they were helping
bring in donations to Calais Action.
The Hillary for America campaign developed a “Text the
Trump” bot that responds with controversial or offensive
statements from a database of things he has publically said.
ALIVINGLEGACY
EXAMPLES
29. ANTI-ADVOCACY
WHAT THIS MEANS FOR BRANDS
While it is common for brands to take a stance on a
wide range of ethical and political topics in a bid to
align their values with those of their consumers, they
have often been scared to take a more proactive
stance amidst fear of creating conflict. However, it’s
now time to switch from defense to offense and help
society to publicly shame the trolls.
5
30. DO IT
THINK
ABOUT
Consumers are increasingly looking to
brands to not only share their values,
but expect them to use their power,
media budget and influence to really
make a difference.
Fighting back against unfairness takes
courage and forces your brand out of
the comfort zone. Are you ready to
make that commitment?
SKIP IT
This is about taking a legitimate stance.
If you’re looking for a PR stunt, this isn’t
for you.
ANTI-ADVOCACY
WHAT YOU NEED TO DO
31. TREND 6:
DIGITAL EQUILIBRIUM
In the last Think Forward we covered the “anti-social”
trend, where consumers were beginning to reject an
‘always on’ lifestyle. But rather than technology being
all-or-nothing, we are now beginning to find a halfway
point between digital dependency and analogue bliss.
EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - ONGOING
6
32. PUNKPOST
VILLA STÉPHANIE
THE LIGHT PHONE
Pining for a time when we’d all receive personal letters and
cards in the mail, Punkpost is an app that allows you to send
hand-written cards without the pain of actually writing them.
All you have to do is type your copy in a text message and
an illustrator will do the rest.
The luxury spa provides guests with a digital detox retreat
by successfully blocking out 96% of cellular signals and WiFi.
However, guests are able to flip an activation switch to
reengage with their tech.
Simplified phone the size of a credit card that is designed
to be used as little as possible. Connects to your actual
phone, forwarding on those important calls from your mom
and boss, but ignores everything else.
DIGITALEQUILIBRIUM
EXAMPLES
33. DIGITAL EQUILIBRIUM
WHAT THIS MEANS FOR BRANDS
If your brand can offer an experience that straddles the
vacuum between the ubiquity of technology and our desire
for digital detox, you’ll be able to resonate with those that
seek a more healthy relationship with their screens.
7
34. DO IT
THINK
ABOUT
Do this if your brand can offer an experience
that can provide a form of digital detox without
cutting them out completely. You’ll find that
people will pay good money for this.
As the anti-social movement becomes better
integrated into our lives, solutions shouldn’t
just be about putting a stop to digital habits,
but about helping people develop a more
balanced relationship with with their devices.
SKIP IT
If your brand has always been about
championing the transition to digital,
suddenly pushing for healthier screen
habits may seem a little disingenuous.
DIGITAL EQUILIBRIUM
WHAT YOU NEED TO DO
36. TREND 7:
THE INTERNET OF SOCIAL
THINGS 2.0:
WINNING OUR TRUST
Common household appliances, products and skills are
already part of the sharing economy. But mistrust of
strangers and the internet of social things has kept this
trend from expanding into more niche services that
involve areas like our health, loved ones and luxury
services. But as our trust of online peers increases, we
are accepting the internet of social things into these
areas of our lives.
7EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - ONGOING
37. ZUM
UBER POOL
STRATAJET
Safe and on-demand car trips for children
from (certified and trusted) drivers.
If ever there was an indication that the this trend
is becoming mainstream then uber’s ride sharing
service ‘POOL’ is it. Thousands of users are taking
POOL trips with complete strangers during
commutes five times per week.
Now that the ultra high-net worth individuals of this
world are beginning to trust the sharing economy with
their everyday transport, the “uber of private jets” has
launched, serving reassuringly luxury routes between
London, Paris and Geneva..
THEINTERNETOFSOCIALTHINGS2.0
EXAMPLES
38. THE INTERNET OF SOCIAL THINGS 2.0
WHAT THIS MEANS FOR BRANDS
As a brand, the increased trust and salience of the sharing
economy means there’s a stronger opportunity than ever
to get involved if you have the right product for your
consumers to share, or have the ability to connect them to
something valuable.
8
39. DO IT
THINK
ABOUT
The sharing economy used to only be
reserved for robust, everyday products
(think houses, cars), but now there’s an
opportunity for brands that offer more
niche, exclusive and personal products.
You still have to ensure there’s high
enough demand for the goods or
services for this to work.
SKIP IT
Is the product or service cheap or
accessible enough without an app?
Then move along.
THE INTERNET OF SOCIAL THINGS 2.0
WHAT YOU NEED TO DO
40. TREND 8:
BEHAVIOUR AS CURRENCY
Thanks to sharing economy businesses like Uber, it's
no longer just celebrities and politicians whose
behaviour is under scrutiny. Our behaviour is now held
to account wherever we are. Now we - like brands -
must remain vigilant of how our behaviours are
perceived, we rely on this reputation more than ever.
EFFORT LEVEL - MEDIUM
TIME TO MAINSTREAM - 6 MONTHS
8
41. PEEPLE
ART SERIES HOTEL REVERSE REVIEWS
DISCOUNTS FOR POLITENESS
Peeple is a reputation application that allows you to
recommend and be recommended by the people
you interact with in your daily lives. These people are
grouped into three categories: Personal,
Professional, and Dating.
The Australian hotel chain turned the tables on
traditional hotel review systems and implemented
a new programme called Reverse Reviews where
the hotel staff review its guests.
The Seven Miles Beach Kiosk in New South Wales,
Australia offers coffee at progressively cheaper prices
depending on how polite you are when you order.
BEHAVIOURASCURRENCY
EXAMPLES
42. BEHAVIOUR AS CURRENCY
WHAT THIS MEANS FOR BRANDS
Traditionally, the commonplace priority for most brands
has been to focus all attention on making the customer
happy. But now the brand-customer relationship has
begun to fundamentally shift.
Businesses are beginning to realise that making sure that
you have nice customers means you make your staff
happy, and in turn, happy staff make happy customers.
8
43. DO IT
THINK
ABOUT
Does your business operate in an environment
in which a rude customer can have immediate
and direct negative impacts on other customers?
If you’re in the hotel, restaurant, theatre, or gym
game this is a particularly powerful opportunity.
Just like traditional consumer ratings should
always be taken with a pinch of salt, so
should ratings that staff give. It’s a potent
equalizer, but it’s not an exact science.
SKIP IT
Is staff / customer interaction limited within
your business? Then there’s little point
investing in a two-way rating system.
BEHAVIOUR AS CURRENCY
WHAT YOU NEED TO DO
44. TREND 9:
SOCIALLY SMART MONEY
We’ve been using social platforms to send money to each
other for a while. Now the way we manage and save money
is becoming more social, seeing conversations with AI
replace the traditional meetings with your bank manager.
EFFORT LEVEL - HIGH
TIME TO MAINSTREAM - 12 MONTHS
9
45. EMBARQ
ABSA CHATBANKING
CLEO
We love to travel but sometimes we need some help to make
our globetrotting dreams come true. Air Canada has launched
a scheme where you can ask friends and family to help you
raise funds for your flights.
Communicating through 140 characters has increasingly become the
norm, so this South African bank launched ChatBanking on Twitter,
allowing customers to complete day-to-day banking actions such as
buying airtime or data and checking their balance through tweets,
making banking more conversational rather than transactional.
What if your bank app acted like that responsible friend that always
has your back? Cleo is an A.I. assistant that you can chat with about
your personal finance, providing you with regular budget readings
and reminders to help you keep track of your spending.
SOCIALLYSMARTMONEY
EXAMPLES
46. SOCIALLY SMART MONEY
WHAT THIS MEANS FOR BRANDS
As we accept social currency into our lives, brands and
businesses are finding opportunities to design their
services in a way that reflects our increasingly social
relationship with money.
9
47. DO IT
THINK
ABOUT
People are increasingly looking to complete all
their day-to-day tasks on the same platforms
and in the same ways that they’re familiar with,
so providing a social way of offering services or
helping them manage their money will hit home.
If you’re in the financial industry this trend is
particularly relevant. There’s a whole industry
vying to steal your customers through innovations
that tap into ways in which we can integrate our
social and financial lives, so it’s time to start
looking into it too if you haven’t already.
SKIP IT
This is still very much a trend adopted by
millennials, so if you’re engaging with an older
audience, the adoption rate will be low.
SOCIALLY SMART MONEY
WHAT YOU NEED TO DO
48. NEXT STEPS
So what should you do with all these trends?
We can help you take these social thinking trends and turn
them into actions for your brand. If you’ve got the appetite
to innovate we can walk you through the process one step
at a time.
The first step is below:
talktous@wearesocial.net