Listing presentation


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Listing presentation

  1. 1. Listing Presentation Jennifer Kirk Windermere Bellevue Commons 425.505.0038 © 2012 Windermere Services Company. All rights reserved.
  2. 2. Why Windermere? Our Company • Established in 1972 • 300+ offices and 7,000+ agents throughout Western U.S. and Mexico • Locally owned and operated • Neighborhood knowledge and market expertise • Serving all areas and property types Benefit: Full-service firm to ensure a successful real estate experience Windermere Standards of Practice • Embodies our commitment to the highest standard of service to clients • Practical standards for the conduct of business Benefit: You can be assured of a premium level of service, integrity and ethics when buying or selling your home through Windermere
  3. 3. Extended Family A Windermere office just down the street • 300+ offices • 7,000+ agents Benefit: Our extended family culture encourages in-house referrals Benefit: You are able to access qualified Windermere agents that come from the same region Benefit: You can stop by any Windermere office to receive support to facilitate your transaction
  4. 4. Commitment to the Community The Windermere Foundation • Established in 1989 and has raised more than $24 million • A portion of every sales commission goes to the Foundation • Provides assistance to non-profit agencies in areas we serve Benefit: Building a future for homeless and lowincome families in our community Community Service Day • Since 1984, we have dedicated a day of work to neighborhood improvement projects • Giving back to communities where we live/work Benefit: Improving our neighborhoods gives us all a better place to call home
  5. 5. Timing the Market Is there a best time to market your home? • Yes, when you’re ready! • Although Spring does see an up-tick each year in pending sales, a large supply of new homes often outpaces the number of buyers, which can soften prices • Let’s discuss current market conditions and your personal goals to help us establish the right time for you Benefit: Windermere can help you position your home so that it stands out in the market and sells quickly
  6. 6. Listing Input Multiple Listing Service (MLS) • One of the most important and effective tools to get your home sold • Accurate, detailed and timely data input is essential • We will ensure your listing is entered properly, giving you the advantage Real Estate Websites • Your property will also be listed on and other sites like Yahoo. And we have access to exclusive tools that can keep your home posted consistently near the top of the list on Craigslist. Benefit: Vital information about your home will be available to the largest pool of buyers
  7. 7. has: • Online collaboration with your Windermere agent • On average 1 million monthly visits • On average 500,000 property listings • Information about every MLS listing available in your area • Enhanced search capabilities and image viewer • A “save your favorite” feature • RSS feeds of new listings that match your search criteria • Open House search • Featured “Showcase” and “Premier” homes on homepage Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos on
  8. 8. Office Websites Another way to get your home sold quickly is through detailed information and pictures on our office website. Our office website has: •Online collaboration with me when you create a myWindermere account •On average 500,000 property listings •Information about every MLS listing available in your area •Enhanced search capabilities and image viewer •A “save your favorite” feature •RSS feeds of new listings that match your search criteria •Open House search •Our office’s featured “Showcase” homes on homepage •Share tools for email and social media Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos from our office website
  9. 9. My Agent Website When you visit my website, the most current real estate listing information available is within your reach. • Sign up for your own account • Create multiple saved searches and favorite listings • Receive automatic emails • Collaborate with me directly on the site My website also offers: • Information about every MLS listing available in your area • Easy around-the-clock access to my featured listings • Buying and selling tips • My contact information and professional profile • The Windermere blog and Windermere Foundation blog Benefit: Have your listing featured on my website to help sell your home more quickly, and work with me directly on the site to find the home of your dreams
  10. 10. Controlled Access We use a state-of-the-art keybox system • Allows access to members in good standing • Controls access times • Immediately tracks agents as they show the home Benefit: Safe, secure and tracked access to your home
  11. 11. Professional Photography You only get one chance to make a first impression • 85% or more of a seller’s marketing efforts take place online • Photographs make the difference • We display professional, quality photography Benefit: Your home will get more views and be more appealing to buyers Professional photography vs. “point & shoot” camera
  12. 12. Marketing, Flyers and Signage Selling your property means the careful orchestration of advertising, marketing and public relations • Getting buyers to your home and impressing them is our number one goal • We use only the finest high-resolution print quality materials • Over the years, our signage has become synonymous with quality listings
  13. 13. Open Houses Seeing is believing • 45%* of buyers use open houses as an information source when looking for a home • Open houses create a “buzz” in your neighborhood Benefit: We create traffic to enhance your home’s exposure to real buyers *National Association of REALTORS® 2011 Profile of Home Buyers & Sellers
  14. 14. The Importance of Brokers Opens • • Allows immediate exposure to local brokers and their buyers Provides immediate feedback from local professionals Benefit: Brokers opens provide real life, accurate exposure to the brokers before they show your home to buyers
  15. 15. Social Networking (Optional: include this slide in your presentation ONLY if you actively use social media sites.) • I actively participate in social media, and Windermere trains its agents on how to most effectively use these sites to maximize marketing efforts Benefit: I connect with more buyers, and can increase visibility of your home beyond traditional channels
  16. 16. Official Site of the National Association of REALTORS® • Provides access to nearly 6 million visitors each month • Features listings from every major Multiple Listing Service in the nation • It’s the world’s largest single source of homes for sale Benefit: Exposure on the most trusted real estate site in the country
  17. 17. The Path to Closing Our job is to guide you through the complex closing process with ease and awareness • Proven systems and follow-up • Timely updates communicated to you • Extensive coordination between all closing service providers Benefit: Timely closing of the sale of your home
  18. 18. Title Review Considerations Prior to listing your home: • Order a preliminary title report from a reputable title company • Review the report for: o Unforeseen liens or judgments o Boundary disputes o Unresolved title issues o Restrictions, easements, CC&Rs Benefit: Discovering issues sooner, rather than later, can save your transaction!
  19. 19. Guiding you through the inspection Home inspections are very important and we’ll need to consider: • Pre-inspection options • Budgeting 1-2% of sales price for potential repairs • How not to be offended when unknown problems are discovered • Negotiating for fair and appropriate solutions • Finding reputable contractors Benefit: Realistic recommendations and solutions from Windermere
  20. 20. Septic & Well Issues We will discuss whether proper inspections are warranted prior to marketing your home • Your buyer will want to know if your septic and well are fully operational and free of defects and code violations Benefit: Having all of this information can save time during sales negotiations
  21. 21. Keeping You Informed We keep in touch to keep you informed • Weekly updates by phone or email to communicate our progress • Bi-weekly written reports to give you an update on the market and agent feedback • 45 day analysis to re-evaluate where we’ve been and how we proceed Benefit: Knowing the current market conditions will help you make the right decisions about marketing strategies for your home
  22. 22. Why use me? About me A Northwest native, I spent my younger years in downtown Bellevue and relocated to the Lower Snoqualmie Valley at the end of grade school. At that time, Duvall was still a tiny farming town. Oh, how time just continues to tick away. Raised in a family with 8 siblings (yes, 8!), I love people and understand the importance of a home and all that it represents. I work very well under pressure and remain focused in the midst of chaos. Great skills that stemmed from my early years! Residing in the Upper Snoqualmie Valley for the past 12 years, I enjoy time with my two sons and the rest of our extended family. I love to entertain and enjoy both yoga and meditation. Camping and hiking are at the top of my list, as is finding any opportunity to connect with others. I began my Real Estate career with Windermere Real Estate and am honored to be a part of their team. Having grown up in a construction family and spending years managing a building inspection company, I see aspects of a home that many people miss. My connection to contractors, inspectors and appraisers is invaluable and my knowledge as to the needs of a particular property is highly regarded. As an active member of my community, I share deep connections with others and a love for this beautiful place in which we live. I'm not a surface agent. I build strong, lasting relationships with my clients and enjoy connecting with them on a more personal level.
  23. 23. What others say about me? Testimonials "Jennifer was everything that you could want and more in a real estate agent. She made the process of selling our home go so smoothly by coordinating bids with several contractors for us, being reliable and dependable, and communicating with us every step of the way. Jennifer is not only a great real estate she is a great person and that shows in the work she does. Our home sold within five days of being on the market and for more than the asking price. Jennifer worked hard to help it close within the 30 day deadline that we needed it to. We appreciated all of her hard work and we know you will too!“ - Christie and Ben W. “Jennifer was fantastic in creating the perfect environment for our home search! She educated, guided, kept the process moving and made us laugh along the way. We are happy to refer all of our family and friends to her!” - Jason & Emily P. “Having Jennifer as part of my selling process has been extremely helpful and calming. The decision to short sell was a difficult one and she's done an exceptional job of keeping the process forward-moving at all times. We've built a strong bond over time, which is exactly what I needed through this life change.” - Tim M. “Jennifer was an amazing Buyer's Agent! What we expected to be a really stressful chapter turned into outings that we actually looked forward to. She listened to our needs, guided us back on track when we were losing our vision and helped us be realistic about our home search. Whether we viewed a promising home or not, our time with her was never wasted. She is a wealth of information and an agent with great personality!” - Hannah & Mark S.