Listing presentation updated_12.16.11[1]


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Listing presentation updated_12.16.11[1]

  1. 1. Presented by Constance Cassell Listing Presentation January 16, 2012 © 2011 Windermere Services Company.  All rights reserved.
  2. 2. Why Windermere? <ul><li>Our Company </li></ul><ul><ul><li>Established in 1972 </li></ul></ul><ul><ul><li>300+ offices and 7,000+ agents in 10 states </li></ul></ul><ul><ul><li>Locally owned and operated </li></ul></ul><ul><ul><li>Neighborhood knowledge and market expertise </li></ul></ul><ul><ul><li>Serving all areas and property types </li></ul></ul><ul><ul><li>Benefit: Full-service firm to ensure a successful real estate experience </li></ul></ul><ul><li>Windermere Standards of Practice </li></ul><ul><ul><li>Embodies our commitment to the highest standard of service to clients </li></ul></ul><ul><ul><li>Practical standards for the conduct of business </li></ul></ul><ul><ul><li>Benefit: You can be assured of a premium level of service, integrity and ethics when buying or selling your home through Windermere </li></ul></ul>
  3. 3. Extended Family <ul><li>  </li></ul><ul><li>A Windermere office just down the street </li></ul><ul><ul><li>300+ offices in 10 states </li></ul></ul><ul><ul><li>7,000+ agents </li></ul></ul><ul><li>Benefit: Our extended family culture encourages in-house referrals </li></ul><ul><li>Benefit: You are able to access qualified Windermere agents that come from same region </li></ul><ul><li>Benefit: You can stop by any Windermere office to receive support to facilitate your transaction </li></ul>
  4. 4. Commitment to the Community <ul><li>The Windermere Foundation </li></ul><ul><ul><li>Established in 1989 and has raised more than $22 million </li></ul></ul><ul><ul><li>A portion of every sales commission goes to the Foundation </li></ul></ul><ul><ul><li>Provides assistance to non-profit agencies in areas we serve </li></ul></ul><ul><li>Benefit: Building a future for homeless and low-income families in our community </li></ul><ul><li>Community Service Day </li></ul><ul><ul><li>Since 1984, we have dedicated a day of work to neighborhood improvement projects </li></ul></ul><ul><ul><li>Giving back to communities where we live/work </li></ul></ul><ul><li>Benefit: Improving our neighborhoods gives us all a better place to call home </li></ul>
  5. 5. Timing the Market <ul><li>  Is there a best time to market your home? </li></ul><ul><ul><li>Yes, when you’re ready! </li></ul></ul><ul><ul><li>Although Spring does see an up-tick each year in pending sales, a large supply of new homes often outpaces the number of buyers, which can soften prices </li></ul></ul><ul><ul><li>Let’s discuss current market conditions and your personal goals to help us establish the right time for you </li></ul></ul><ul><li>Benefit: Windermere can help you position your home so that it stands out in the market and sells quickly </li></ul>
  6. 6. Listing Input <ul><li>Multiple Listing Service (MLS) </li></ul><ul><ul><li>One of the most important and effective tools to get your home sold </li></ul></ul><ul><ul><li>Accurate, detailed and timely data input is essential </li></ul></ul><ul><ul><li>We will ensure your listing is entered properly, giving you the advantage </li></ul></ul><ul><li>Real Estate Websites </li></ul><ul><ul><li>Your property will also be listed on and other sites like Yahoo. And we have access to exclusive tools that can keep your home posted consistently near the top of the list on craigslist. </li></ul></ul><ul><li>Benefit: Vital information about your home will be available to the largest pool of buyers </li></ul>
  7. 7. <ul><li> has: </li></ul><ul><li>Online collaboration with your Windermere agent </li></ul><ul><li>On average 1.4 million monthly visits </li></ul><ul><li>On average 475,000 property listings </li></ul><ul><li>Information about every MLS listing available in your area </li></ul><ul><li>Enhanced search capabilities and image viewer </li></ul><ul><li>A “save your favorite” feature </li></ul><ul><li>RSS feeds of new listings that match your search criteria </li></ul><ul><li>Open House search </li></ul><ul><li>Featured “Showcase” and “Premier” homes on homepage </li></ul><ul><li>Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos on </li></ul>
  8. 8. Controlled Access <ul><li>We use a state-of-the-art keybox system </li></ul><ul><ul><li>Allows access to members in good standing </li></ul></ul><ul><ul><li>Controls access times </li></ul></ul><ul><ul><li>Immediately tracks agents as they show the home </li></ul></ul><ul><li>Benefit: Safe, secure and tracked access to your home </li></ul>
  9. 9. Professional Photography <ul><li>You only get one chance to make a first impression </li></ul><ul><ul><li>95% or more of a seller’s marketing efforts take place online </li></ul></ul><ul><ul><li>Photographs make the difference </li></ul></ul><ul><ul><li>We display professional, quality photography </li></ul></ul><ul><li>Benefit: Your home will get more views and be more appealing to buyers </li></ul>Professional photography vs. “ point & shoot” camera
  10. 10. Marketing, Flyers and Signage <ul><li>Selling your property means the careful orchestration of advertising, marketing and public relations </li></ul><ul><li>Getting buyers to your home and impressing them is our number one goal </li></ul><ul><li>We use only the finest high-resolution print quality materials </li></ul><ul><li>Over the years, our signage has become synonymous with quality listings </li></ul>
  11. 11. Open Houses <ul><li>Seeing is believing </li></ul><ul><ul><li>45%* of buyers use open houses as an information source when looking for a home </li></ul></ul><ul><ul><li>Open houses create a “buzz” in your neighborhood </li></ul></ul><ul><li>Benefit: We create traffic to enhance your home’s exposure to real buyers </li></ul><ul><li>  </li></ul><ul><li>*National Association of REALTORS ® 2010 Profile of Home Buyers & Sellers </li></ul>
  12. 12. The Importance of Brokers Opens <ul><li>Allows immediate exposure to local brokers and their buyers </li></ul><ul><li>Provides immediate feedback from local professionals </li></ul><ul><li>Benefit: Brokers opens provide real life , accurate exposure to the brokers before they show your home to buyers </li></ul>
  13. 13. Social Networking <ul><li>I actively participate in social media, and Windermere trains its agents on how to most effectively use these sites to maximize marketing efforts </li></ul><ul><li>Benefit: I connect with more buyers, and can increase visibility of your home beyond traditional channels </li></ul>
  14. 14. <ul><li>Official Site of the National Association of REALTORS ® </li></ul><ul><ul><li>Provides access to nearly 6 million visitors each month </li></ul></ul><ul><ul><li>Features listings from every major Multiple Listing Service in the nation </li></ul></ul><ul><ul><li>It’s the world’s largest single source of homes for sale </li></ul></ul><ul><li>Benefit: Exposure on the most trusted real estate site in the country </li></ul>
  15. 15. The Path to Closing <ul><li>Our job is to guide you through the complex closing process with ease and awareness </li></ul><ul><ul><li>Proven systems and follow-up </li></ul></ul><ul><ul><li>Timely updates communicated to you </li></ul></ul><ul><ul><li>Extensive coordination between all closing service providers </li></ul></ul><ul><li>Benefit: Timely closing of the sale of your home </li></ul>
  16. 16. Title Review Considerations <ul><ul><li>Prior to listing your home: </li></ul></ul><ul><ul><li>Order a preliminary title report from a reputable title company </li></ul></ul><ul><ul><li>Review the report for: </li></ul></ul><ul><ul><ul><li>Unforeseen liens or judgments </li></ul></ul></ul><ul><ul><ul><li>Boundary disputes </li></ul></ul></ul><ul><ul><ul><li>Unresolved title issues </li></ul></ul></ul><ul><ul><ul><li>Restrictions, easements, </li></ul></ul></ul><ul><ul><ul><li>CC&Rs </li></ul></ul></ul><ul><ul><li>Benefit: Discovering issues sooner, rather than later, can save your transaction! </li></ul></ul>
  17. 17. Guiding you through the inspection <ul><li>Home inspections are very important and we’ll need to consider: </li></ul><ul><ul><li>Pre-inspection options </li></ul></ul><ul><ul><li>Budgeting 1-2% of sales price for potential repairs </li></ul></ul><ul><ul><li>How not to be offended when unknown problems are discovered </li></ul></ul><ul><ul><li>Negotiating for fair and appropriate solutions </li></ul></ul><ul><ul><li>Finding reputable contractors </li></ul></ul><ul><li>Benefit: Realistic recommendations and solutions from Windermere </li></ul>
  18. 18. Septic & Well Issues <ul><li>We will discuss whether proper inspections are warranted prior to marketing your home </li></ul><ul><ul><li>Your buyer will want to know if your septic and well are fully operational and free of defects and code violations </li></ul></ul><ul><li>Benefit: Having all of this information can save time during sales negotiations </li></ul>
  19. 19. Keeping You Informed <ul><li>We keep in touch to keep you informed </li></ul><ul><ul><li>Weekly updates by phone or email to communicate our progress </li></ul></ul><ul><ul><li>Bi-weekly written reports to give you an update on the market and agent feedback </li></ul></ul><ul><ul><li>45 day analysis to re-evaluate where we’ve been and how we proceed </li></ul></ul><ul><li>Benefit: Knowing the current market conditions will help you make the right decisions about marketing strategies for your home </li></ul>