Check out this presentation to learn how to optimize and promote videos on Facebook from Mari Smith, Premium Facebook Marketing Expert.
www.marismith.com
www.animatron.com/wave
Facebook Video Marketing: What's Working Now (Part 1)
1. FACEBOOK VIDEO MARKETING: What’s Working Now. PART 1 of 2: Optimize For Mobile.
By Mari Smith - Premier Facebook Marketing Expert. @MariSmith @Wave.video
2. Video content for mobile
Facebook Live:
• 6x engagement
• Longer (20-90 minutes)
• Episodic (Key = repeat viewership)
• Creator App vs. 3rd party?
Video:
• Test length
@MariSmith @Wave.video
3. Video ads for mobile
Short!:
• 6-15 seconds
• Why? Ad breaks!
Format: native to mobile:
• Square 1:1 (1080 x 1080)
• Portrait/mobile 2:3 (1080 x 1280)
• Stories 9:16 (1920 x 1080)
• Canvas
@MariSmith @Wave.video
4. Promoting videos on Facebook
Coming in Part #2!
But first, a key distinction:
• Put some budget behind your video content -
Including Live broadcasts,
Including longer videos
• And, test short video ads -
6-15 seconds for ad breaks,
Plus, test longer!
@MariSmith @Wave.video
5. Wave.video live demos
• Square
• Portrait/mobile
• Stories
• Intro/outro for Creator app
• & Landscape
• & Facebook Cover video
@MariSmith @Wave.video
7. Facebook Video 2-Part Training
Part #1 of 2
OPTIMIZE FOR MOBILE
Part #2 of 2
OPTIMIZE REACH, ENGAGEMENT & RESULTS
• Visit: www.wave.video
• SAVE 30% on Agency or Pro annual plans
• Use code WPX_Mari_A30
Facebook: @marismith
Twitter: @marismith
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Web: marismith.com
@MariSmith @Wave.video