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Facebook & Library Marketing = WOW! by Patty Collins and Gail Santy, CKLS

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Library + Facebook = WOW! Patty Collins and Gail Santy, Central Kansas Library System Technology Day 2015
5 Goals 1 Build community 2 Promote Library Services and Events 3 Promote the Library Collection 4 Recommend Resources 5 Communicate and Engage Patrons
Etiquette • ALL CAPS • Be careful of your tone • Reposting and sharing
Negative Comments?
Best Practices • How often to check & add content • What to do with a negative comment • How to deal with kid’s photos • Keep it short • Pictures and graphics are a must • Link to your website and catalog
Best Practices • Keep it fun. • Don’t post anything you wouldn’t be comfortable saying at a service desk. • Use your voice, following your passions, and engage with your community. • Stay aligned with the library mission.
Flyer to JPEG Open your file (doc or pdf). Click File>Save As. Click the Save as Type dropdown arrow. Select JPEG>Click Save.
Great Ideas
How do I join the library?
Customer Satisfaction Survey
Friday Reads
Links to Resources
Recruit Volunteers
Movies at the Library
New Features
We Follow on Facebook • School Library Journal • YALSA • Public Library Association • American Library Association • Library Journal • WebJunction • American Girl
• Storytime Underground • Flannel Friday • Erci Carle Museum of Picture Books • First Book • Collaborative Summer Library Program • KLA Youth Services Section • Voices of Youth Services Librarians • Publishers Weekly • Read Across America
• Kansas Museum of History • Kansas Travel • Book It!
Libraries We Follow • Charlotte Mecklenburg • Seattle Public Library • Columbus Metropolitan Library • Multnomah County Library • Lester Public Library--WI • Skokie Public Library--IL • Waterboro Public Library--ME
• Manhattan Public Library • Independence Public Library Children's Dept • Wichita Public Library • Hays Public Library • Topeka Shawnee County Public Library • And a bunch of CKLS Libraries
Publishers We Follow • Publishers • SimonKids • Penguin Random House Kids • Harper Collins Children's Books

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Library + Facebook = WOW!

  • 1. Library + Facebook = WOW! Patty Collins and Gail Santy, Central Kansas Library System Technology Day 2015
  • 2. 5 Goals 1 Build community 2 Promote Library Services and Events 3 Promote the Library Collection 4 Recommend Resources 5 Communicate and Engage Patrons
  • 3. Etiquette • ALL CAPS • Be careful of your tone • Reposting and sharing
  • 5. Best Practices • How often to check & add content • What to do with a negative comment • How to deal with kid’s photos • Keep it short • Pictures and graphics are a must • Link to your website and catalog
  • 6. Best Practices • Keep it fun. • Don’t post anything you wouldn’t be comfortable saying at a service desk. • Use your voice, following your passions, and engage with your community. • Stay aligned with the library mission.
  • 7. Flyer to JPEG Open your file (doc or pdf). Click File>Save As. Click the Save as Type dropdown arrow. Select JPEG>Click Save.
  • 9. How do I join the library?
  • 14. Movies at the Library
  • 16. We Follow on Facebook • School Library Journal • YALSA • Public Library Association • American Library Association • Library Journal • WebJunction • American Girl
  • 17. • Storytime Underground • Flannel Friday • Erci Carle Museum of Picture Books • First Book • Collaborative Summer Library Program • KLA Youth Services Section • Voices of Youth Services Librarians • Publishers Weekly • Read Across America
  • 18. • Kansas Museum of History • Kansas Travel • Book It!
  • 19. Libraries We Follow • Charlotte Mecklenburg • Seattle Public Library • Columbus Metropolitan Library • Multnomah County Library • Lester Public Library--WI • Skokie Public Library--IL • Waterboro Public Library--ME
  • 20. • Manhattan Public Library • Independence Public Library Children's Dept • Wichita Public Library • Hays Public Library • Topeka Shawnee County Public Library • And a bunch of CKLS Libraries
  • 21. Publishers We Follow • Publishers • SimonKids • Penguin Random House Kids • Harper Collins Children's Books