Coors Light asked WatchMojo to develop and execute a campiagn for the 2010 Coors Light Golf Experience. This is the case study.

1. About WatchMojo.com 2010 COORS LIGHT GOLF EXPERIENCE

2. CAMPAIGN DETAILS Objective: Raise Awareness of Coors Light Golf Experience Flight :April/May 2010 Target Audience: Adults 19+ Geo-Target: Canada Only Ad Unit(s): 300x250, 728x90, Pre-Roll

3. MEDIA

4. PRE-ROLL + COMPANION 300x60 Pre-Rolls ran against content on The WatchMojo Network

5. 300x250 + 728x90 Banners ran on WatchMojo.com

6. CUSTOM INTEGRATIONS

7. HOMEPAGE TAKEOVER - WATCHMOJO.COM Full Media Roadblock Full Page Skin 300x60 Microsite Promo Coors Videos As Editorial Picks Coors Light leveraged WatchMojo.com with a full homepage takeover

8. MICROSITE - WATCHMOJO.COM Full Page Skin Dedicated Coors Light Video Player Relevant Engaging Content - Cars, Girls, Golf, Sports, Film, Comedy WatchMojo created a microsite with a video player dedicated to original Coors Light content

9. CHANNEL TAKEOVER - YOUTUBE Click Through To Coors Facebook Page Coors Videos As Lead Video In Rotation Full Page Skin Permanent 300x250 Banner Coors Light leveraged WatchMojo’s YouTube Channel with a full takeover

10. VIRAL VIDEO PERFORMANCE (As of May 25, 2010)

11. VIRAL VIDEO PERFORMANCE Golf Ball Skeet Shooting Juggling Threesome Hacky Sack TOTAL VIEWS 159,033 Chip ‘n Dunk Playing Chicken

12. How to Reach Us? David Strauss Director of Advertising Sales David@WatchMojo.com Phone: 1-514-448-1631 Phone: 1-514-448-1632 Cell: 1-514-686-4927 Fax: 1-866-868-0981 www.WatchMojo.com