كورس اساسيات التسويق

1. W A L I D S A E D . C O M
Marketing
princebles
S e s s i o n 4

2. Revise
Positioning
Product
Pricing

3. Today
Place
Promotion

4. Placement

5. www.walidsaed.com
Distribution strategies
Factory to end user.
Factory to retail.

6. www.walidsaed.com
Remember
you dont have to be in all places

7. www.walidsaed.com
Distribution strategies
Intensive Distribution
Selective Distribution
Exclusive Distribution

8. Advantage
Disadvantage
Franchise option

9. Promotion

10. www.walidsaed.com
Promotion objectives
Informing
Influence buying decision

11. why
promotion

12. www.walidsaed.com
Types of promotion
Ads
Sales promotion
Public relation
Personal selling
Direct marketing

13. What is first
step in
promotion
plan?

14. TARGET AUDIENCE MEANS
DIFFERENT PROGRAM

15. TARGET AUDIENCE MEANS
DIFFERENT PROGRAM

16. Marketing
message

17. Rule 1

18. www.walidsaed.com
People don’t care about
you and your products,
they care about
themselves.

19. Rule 2

20. www.walidsaed.com
Dont do typical ad
Company name.
Logo.
List of services.
Claims the best offer or service or
quality. Contact details.

21. www.walidsaed.com
One ad one objective

22. Rule 3

23. www.walidsaed.com
Target the pain

24. Rule 4

25. www.walidsaed.com
Target the emotions

26. www.walidsaed.com
The five majormotivation of
human
Fear
Love
Greed
Guilt
Pride

27. Rule 5

28. www.walidsaed.com
Tell them the backstory

29. Rule 6

30. www.walidsaed.com
Problem + solution + proof
You know(problem)?
Well what we do is(solution)
In fact(proof).

31. Rule 7

32. www.walidsaed.com
Be exciting

34. Rule 8

35. www.walidsaed.com
Speak their language

36. Rule 9

37. www.walidsaed.com
Help them move from point
A to point B

38. Rule 10

39. www.walidsaed.com
Grasp theattention with
your headline

40. www.walidsaed.com
Comparing
Numbers
Examples:
Doctors are more dangerous than guns!
Is the life of a child worth 1$?

41. YOUR MESSAGE
Homework

42. THANK YOU
For listening to my talk