Maria Ryan and Loran Ralph on Community Wellbeing Coaches.

1. Community Wellbeing Coaches
November 2012

2. About us
 Community Interest Company
 Formally established July 2011
 Work with RSLs and Work Programme Providers Working Links
 5 Coaches
 Developing our business

3. Background
DoH – Behaviour Change Model – running
for 7 years
Evaluation showed a 72% sustained
behaviour change in participants
Over 8000 CWC across England

4. Aim
Reduce health inequities by targeting people from socially
disadvantaged and other ‘hard to reach’ groups and
supporting them to change their lifestyle and behaviour
Outcomes;
Building a workforce with the skills to tackle health inequities
Reaching the ‘hard to reach’
Deliver sustained health improvement
Improve access to and take up of other services

5. Community Wellbeing Coaches
Recruited from
local communities
Supported All have
by a wide barriers to
referral employment
network
Trained to reach
those who want
to change

6. The role of CWCs
To identify, or have referred to them,
individuals or families from hard to reach and
/ or disadvantaged groups
People / families can self refer too
Work with people 1:1, or in a groups,
to discuss their lifestyle and wellbeing
and identify areas for improvement
Work to set goals, agree an action plan,
providing support where necessary
Monitor and review progress, revising the
plan where necessary

7. Referral Criteria
Desire to improve health
and or wellbeing
Need some form of support
or information
Need help accessing other services
(health or community)
Consent provided (having read
and signed the consent form)

8. Assessment
This will take place at convenient venues,
it may take up to an hour or be done in
two sessions
Choosing a behaviour to change
Goal Setting
Planning the behaviour change

9. Intervention
Usually over 6 sessions
Building the behaviour change into lifestyle
Were goals achieve and new goals set

10. Communications Strategy
Strong and memorable brand identity
A range of marketing tools available
to create awareness of CWCs within
communities and amongst referral
network
Engaging with private sector, including
Asda, to promote CWCs within
communities

11. Communications Strategy
Website with information
for clients and professionals
Resources available to download,
including case studies and
referral forms
Facebook page for service users
Twitter

12. Monitoring and Evaluation
Monitor progress of clients against goal
Monitor progression
Demonstrate impact on health
and wellbeing
Demonstrate the impact of the CWC
Show referrals

13. Multi agency Collaboration
Working with NHS
Public Health Wales
Registered Social Landlords
Local Government
Third sector
These form of Steering Group

14. Cost Analysis Tool
Scenario 1 Scenario 2 Scenario 3
Sara does not get
the medical care Unable to care for Drug
required, and her child dependency
current behaviour
continues
Child Protection Mental Health
Plan support needed
Debt Anti social
increases behaviour
continues Associated
Child taken into costs
Rent Nuisance Care
arrears complaints
£11,265
Failed Tenancy Social Service
Costs £14,579
Housing Costs
£12,805

15. Early Outcomes
Employment opportunities for our Community Wellbeing Coaches,
all recruited from ‘hard to reach’ groups
Over 250 referrals into the programme so far!
In excess of 850 interventions
Individuals already meeting goals
13 individuals have already moved into employment, 20 into
volunteering and 100’s into work related activity

16. Next Steps
Generate new clients
Raise our profile
Academic Evaluation
Continue to support families and individuals

17. Any questions?
www.communitywellbeingcoaches.com
info@communitywellbeingcoaches.com
maria.uren@communitywellbeingcoaches.com
Lorna@communitywellbeingcoaches.com