1. Task 3: Treatment
Medium:2 advertsfor commercial radio.
Runningtime:30 secondseach.
Synopsis:Lowerschool Questionaskedtoparents(Doyouwant the bestfor yourchild?) Ringwood
school isthe bestplace to nurture youngpeople towardstheirinterestsandfuture talents,Voxpop(I
like art,I like sport,Ilike reading),Come tothe openeveningonbalalalaal toexplore whatwe can
give yourchildinthe nextstepof their education.
Sixth Form Where are you headinginSeptember?If youdon’tknow come downtoRingwoodsixth
formto see whatwe can offeryouinyour nextstepof educationandspeaktocurrent students…
Voxpop(Ilike the social aspectsof life hereatsixthform, Ilike the close studentteacher
relationships,Ilike gettinginvolved.Come andexplore onabalalallala.
Character list:Male voiceover,Female voiceover(parents) forlowerschool,
Male andfemale youngpeopleforsixthform.
Target Audience: LowerSchool,parentsso30-50 years,all genders,middleclasslocals,interests
beingeducationandcareersandthe wellbeingof theirchildren,spendingpowercouldbe anything
as educationisfree,probablyhigherconsideringthe area.B-C1on the NRS Scale,The Aspirerand
The SucceederandMainstreamon the 4C’s Scale.
Sixth Form,aged 14-16 years,all genders,interestedinsocial life,independence andgrowingup,
spendingpowerwill be dependentontheirparentssopotentiallysubstantial,similartothe parents
so C1-B on the NRSScale,The Mainstreamand The Exploreronthe 4C’S Scale.
How to appeal:LowerSchool, parentswill be attractedto the highstandardse.g.Ofstedand Exam
resultsaswell asextracurricularopportunity.
Sixth Form the studentswill be attractedtothe social aspectsof life atsixthformand the
independencee.g.the café andfree periods.Theywill alsobe able tostudyawide range of subjects
so thiswill appeal totheirinterests.
Radioroom at Ringwoodandaroundthe site for the Voxpopparts.
Budgetcan be prettymuch nothingaswe can do itourselvesanduse actual sixthformersandthose
aroundus as well asthe equipment.Musicmaycostmoney as well asvoiceoveractorsshouldthe
advertneedtobe more expensive.Gettingthe adonthe radio will be where the expenseslie.
