- Created Sponsorship Packages - Wrote Sponsorship Letters - Managed Sponsor Database - Coordinated Sponsor Benefits - Generated Sponsorship Revenue Result: Raised $15,000 for Event

1. WILLIAM CUNNINGHAM
A Foundation

2. BERNAN
1998-2005
Conceived of and implemented BERNAN ‘s monthly email newsletter, the GOVERNMENT
PUBLICATION NEWS (GPN).
Designed to be interactive with BERNAN’s online catalog, the GPN gave monthly updates
on new titles from among 50,000 they distributed from governmental &
intergovernmental organizations around the world.
GPN WA S S E N T TO S O M E 4,000 SUBSCRIBERS
G O V E R N M E N T P U B L I C A T I O N N E W S
www.bernan.com

3. BERNAN
1998-2005
Provided regular reports for senior management of both BERNAN and the BERNAN PRESS.
Conducted significant market and competition research and analysis.
BERNAN PRESS
Reports and feedback helped determined book
names, projects, format s(CD-Rom, online, print)

4. BERNAN
1998-2005
R ESPONSIBILITIES INCLUDED:
C o p y w r i t i n g (print & web)
Design
Editing
Layout
Oversaw graphic designer’s work
【
Wrote and updated new titles information, images
and administered changes to the Website

5. BERNAN
1998-2005
T RAD E SHOWS
L e a d Tr a d e S h o w C o o r d i n a t o r Display Manager
On-site Company Representative
AMERICAN ASSOCIATION OF LAW LIBRARIES
ASSOCIATION OF COLLEGE & RESEARCH LIBRARIES
AMERICAN LIBRARY ASSOCIATION
MEDICAL LIBRARY ASSOCIATION
PUBLIC LIBRARY ASSOCIATION
SPECIAL LIBRARY ASSOCIATION
STATE AND REGIONAL TRADE SHOWS

6. BERNAN
1998-2005
S T AT E A N D N AT I O N A L C O N S O R T I U MS : O N L I N E P R O D U C T S
P r i m a r y c o m p a ny re p re s e n ta t i v e c o n ta c t fo r a l l o n l i n e p ro d u c t s .
Managed every aspect of the consortia subscription and
re n e wa l p ro c e s s
Wo r ke d w i t h n a t i o n a l , s ta te a n d re g i o n a l l i b ra r y c o n s o r t i a a s w e l l
as individual institutions
P l a n n e d a n d e xe c u te d a l l c o n s o r t i a o u t re a c h , o n l i n e p ro d u c t
trials, licenses, discounts

7. BERNAN
1998-2005
S T AT E A N D N AT I O N A L C O N S O R T I U MS : O N L I N E P R O D U C T S
Researched and profiled library consortia nation -wide
Created and managed a database of consortia contacts and leads
Performed presentations and online product demonstrations
AMIGOS LIBRARY SERVICES
FENWAY LIBRARY CONSORTIUM
ILLINOIS COOPERATIVE COLLECTION MANAGEMENT PROGRAM
NORTHEAST RESEARCH LIBRARIES CONSORTIUM
NEW ENGLAND LAW LIBRARY CONSORTIUM
OHIOLINK
PALCI
PALINET
SOUTHEASTERN LIBRARY NETWORK
VIRTUAL ACADEMIC LIBRARY ENVIRONMENT
WASHINGTON RESEARCH LIBRARY CONSORTIUM
WISCONSIN LIBRARY SERVICES

8. BERNAN
1998-2005
Reconciled top (CORE) customer account issues for top
Worked across departments to ensure client retention and satisfaction.
Participated in marketing and sales planning to help determine online and print:
Costs
New Products
Service Enhancements
Responsible for administration and
management of all online all subscriptions
Liaison between customers and contract specialist
Facilitator - subscription contract negotiations
Led sales and marketing efforts in the successful launch of:
K R AU S C U R R I C U LU M D E V E LO P M E N T L I B R A RY (online curriculum database)

9. BERNAN
1998-2005
Market research relating to customer expectations helped support the company's decision
to move to an early Windows-based Enterprise system, NAVISION.
NAVISION CRM
Compiled and administered key marketing database of 7,000+ qualified contacts
Initiated database transference to NAVISION’s Contact Relationship Module (CRM)
Expanded the existing marketing codes

10. BERNAN
1998-2005
L ED IMPORTANT INITIATIVES
ADDING ONLINE SUBSCRIPTION
SERVICES FOR INTERGOVERNMENTAL
AGENCIES:
U N I T E D N A T I O N S
W O R L D B A N K
O E C D
W T O
P A H O
Success of onl i ne newsl et t er, t rade shows, onl i ne product s ef f ort s resul t ed i n:
INCREASE IN THE USE OF ONLINE SITE
INCREASE IN EXISTING AND NEW CUSTOMER SALES
I N C R E A S E D C ATA L O G , A N D O N L I N E O R D E R I N G
A L L O W E D H I R I N G A D D I T I O N A L M A R K E T I N G & P U B L I S H I N G S TA F F

11. Responsibilities:
Stakeholder Database management
Stakeholder Outreach
Tra d e S h o w s
Selected and oversaw purchase of
complete exhibit materials
Designed booth display (layout)
Trained EFS-Web team
Wrote , Managed Designed, Produced:
Information Packets
Collateral Material
Edited video script
Signage
Participated & planned Webinar
product demonstrations

12. Managed media-related responsibilities for
press conference: EFS-Web product launch:
P re s s Pa ckets
P re s s Ba dge s
P re s s Re l e a s e
Me di a O utre a ch
Me di a Fol l ow -up
Me di a Tra cki ng
C r e a t e d EFS-Web t a g l i n e
Worked closely with USPTO’s Public Affairs Office
High-profile speakers included Commerce Secretary Carlos Gutierrez

13. C ONSULT I NG
A NNAPOLIS BILLING SERVICE
Managed, wrote and coordinated
the design & production of:
WEBSITE
COLLATERAL
ADVERTISEMENTS
LOGO
TAGLINE
Researched and Created :
EXTENSIVE ACT© DATABASE OF
TARGETED PROSPECTS IN MARYLAND
FOR SALES & OUTREACH
Oversaw:
GRAPHIC DESIGNER
IT STAFF

14. IT SERVICES*
C ONSULT I NG
A NNAPOLIS BILLING SERVICE
PHYSICIAN CREDENTIALING
*Negotiated partnership contract with IT
services company
TRANSCRIPTION SERVICES
DEVELOPED A BUSINESS MARKETING PLAN
FOR EXPANDING EXISTING MEDICAL BILLING
SERVICES TO A ONE-STOP SHOP FOR
PHYSICIAN CREDENTIALING, TRANSCRIPTION,
AND IT SERVICES.

15. Board of Directors (2001-2004)
Webmaster, Chairman of Web Committee (2002-2004)
REDESIGNED CLAN CUNNINGHAM SOCIETY’S WEBSITE
MANAGED:
P ROGRAMMER
DATA RECOVERY SPECIALIST
GRAPHIC DESIGNER
OVERSAW:
LOGO
SITE DESIGN
ARTWORK
PROFESSIONALLY DESIGNED FOR
MARKETING & FUND-RAISING
CONCEPTUALIZED & IMPLEMENTED:
MEMBER’S-O NLY SITE
B YLAWS

16. Created & Produced Extensive Content:
RESEARCHED
WROTE
DESIGNED
UPLOADED

17. Researched
& Selected
NEW
GENEALOGY
SOFTWARE
Managed
Implementation
Oversaw successful salvaging of:
2 2 , 4 0 0 - ENTRY
GENEALOGY DATABASE
Uploaded database to Website
4. providing online member access
to genealogy files FOR THE FIRST TIME

18. Created and integrated the
addition of a Clan Store to
the site to raise money
utilizing custom designed
artwork.
THE STORE HAS
RAISED OVER $5,000
Wrote script for:
Online Membership Order /Renewal Form (PayPal)
Membership Application Forms
(applications sent as email and processed)

19. Award
“At that pivotal time, our Clansman of the Year for 2003 answered the call and was
appointed the Southern Regional Commissioner and took a seat on our Board of
Directors. He has hosted numerous Clan Cunningham Hospitality Tents at many Scottish
festivals in the southern United States for the past two years. He has researched and
written many articles which have been published in our quarterly newsletter. He
volunteered to take the lead on developing and launching our new web site on the
internet, which has been a smashing success. He continues to lead the effort in
implementing new features there, that will enable our members to access our
genealogical database, among other innovations. “
- Larry Augsberry, High Commissioner, Clan Cunningham Society of America
Award Ceremony, Balgonie Castle, Fife, Scotland, 2003

20. Event Planning Committee
Initiated and Managed Implantation of Sponsorship Program
Wrote Sponsorship Plan
Oversaw Design of Website and Logo