1. NFL Naming Rights Asset Analysis

2. Terminology
TOS (Time on Screen): The length of time an Image appears on screen.
Exposures: The number of occurrences in which the TV camera picks up the sign.
Sec/Exposure: The average number of consecutive seconds that a sign is on screen.
HH Imp (000): The expected number of TV impressions that the sign will deliver in the
team’s home market based upon the average number of HH viewers for the particular team.
Letter Size Index: The average total area that the largest letter or logo on a sign occupies
as compared to the average area that a letter occupies in broadcaster controlled text. For
example, a sign with a Letter Size Index of 120 delivers letters that are 20% larger, on
average, than the typical letters in a broadcaster controlled text.
Clutter Factor: The average number of signs that share screen time with the target sign
expressed as a fraction. For example, the target sign is one (1) out of four (4) signs that
typically share the screen. Expressed as 1/4.
2

3. In NFL stadiums, Naming Rights
specific signage accounts for
46% of all Naming Rights
partner television exposure. Naming Rights Signage
46%
Banner
0%
Billboard
0%
Fascia Sign
Center Hung 16%
1%
Video Board - On Screen
2%
LED Ribbon Section Video Board
3% Divider 12%
6% Tunnel Cover
Special Structure 9%
5%
3

4. Stadium Naming Rights: Exposure Per Game
Rank Team Naming Rights Duration Per Game Exposures Sec/Exposure HH Imp (000)
1 New Orleans Saints Mercedes-Benz 12:01 144 5.01 7,602
2 New York Giants MetLife 7:22 87 5.05 17,334
3 Jacksonville Jaguars EverBank 6:27 101 3.83 2,399
4 New England Patriots Gillette 6:20 110 3.45 10,838
5 Miami Dolphins Sun Life Financial 6:07 45 8.16 3,499
6 Detroit Lions Ford 4:33 66 4.14 4,094
7 Houston Texans Reliant Energy 4:22 44 5.95 3,947
8 Washington Redskins FedEx 3:23 43 4.72 4,220
9 Oakland Raiders O.CO 3:23 47 4.32 2,225
10 Pittsburgh Steelers Heinz 2:28 30 4.93 2,706
11 Philadelphia Eagles Lincoln Financial 2:18 19 7.26 4,433
12 Indianapolis Colts Lucas Oil 2:15 32 4.22 1,966
13 Seattle Seahawks CenturyLink 1:33 41 2.27 1,355
14 San Diego Chargers Qualcomm 1:30 15 6.00 1,038
15 Baltimore Ravens M&T Bank :19 5 3.80 260
4

5. New Orleans Saints – Quick Facts
2011 Total Attendance……………………. 584,336
TV HH In Market…………………………….. 643,660
Avg. Home Market Rating………………. 49.8
Avg. Home Market HH……………………. 316,000
NFL Fans in Market………………………… 607,000
Monthly Google Searches………………. 450,000
Facebook Fans………………………………… 2.7 million
Twitter Followers……………………………. 217,374
Fortune 500 Companies in Market…. 1
5

6. TV Visible NR Assets: Mercedes-Benz Superdome
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Tunnel Covers (4) 3:54 61 3.83 2467 180 1/3
Fascia - Sign 1 3:03 34 5.38 1929 40 1/6
Fascia - Sign 2 2:45 39 4.23 1740
NR Asset Share of Voice
40 1/6
Naming Rights - Sign 1 2:38 27 5.85 1666 60 1/5
Center Hung 1:08 8 8.50 717 1100 1/1
LED Ribbon :38 11 3.45 401 20 1/3
Naming Rights - Sign 2 :33 11 3.00 348 60 1/3
MT Naming Rights - Sign 1 :08 3 2.67 84 15 1/4
Video Board :08 2 4.00 84 40 1/6
MT Naming Rights - Sign 2 :05 2 2.50 53 15 1/5
Tunnel
Center Hung
Cover
8%
26%
Naming
Rights LED Ribbon
Signage 4%
23%
Video Board
1%
Fascia Sign
38%
6

7. TV Visible NR Assets: Mercedes-Benz Superdome
Tunnel Covers (4)
TOS 3:54 Sec/Exposure 3.83
Exposures 61 HH Imp (000) 2467
Letter Size Index 180 Clutter Factor 1/3
7

8. TV Visible NR Assets: Mercedes-Benz Superdome
Fascia Sign – Sign 1
TOS 3:03 Sec/Exposure 5.38
Exposures 34 HH Imp (000) 1929
Letter Size Index 40 Clutter Factor 1/6
8

9. TV Visible NR Assets: Mercedes-Benz Superdome
Fascia Sign – Sign 2
TOS 2:45 Sec/Exposure 4.23
Exposures 39 HH Imp (000) 1740
Letter Size Index 40 Clutter Factor 1/6
9

10. TV Visible NR Assets: Mercedes-Benz Superdome
Naming Rights – Sign 1
TOS 2:38 Sec/Exposure 5.85
Exposures 27 HH Imp (000) 1666
Letter Size Index 60 Clutter Factor 1/5
10

11. TV Visible NR Assets: Mercedes-Benz Superdome
Center Hung Sign
TOS 1:08 Sec/Exposure 8.50
Exposures 8 HH Imp (000) 717
Letter Size Index 1100 Clutter Factor 1/1
11

12. TV Visible NR Assets: Mercedes-Benz Superdome
LED Ribbon
TOS 0:38 Sec/Exposure 3.45
Exposures 11 HH Imp (000) 401
Letter Size Index 20 Clutter Factor 1/3
12

13. TV Visible NR Assets: Mercedes-Benz Superdome
Naming Rights – Sign 2
TOS 0:33 Sec/Exposure 3.00
Exposures 11 HH Imp (000) 348
Letter Size Index 60 Clutter Factor 1/3
13

14. TV Visible NR Assets: Mercedes-Benz Superdome
Mid Tier Naming Rights – Sign 1
TOS 0:08 Sec/Exposure 2.67
Exposures 3 HH Imp (000) 84
Letter Size Index 15 Clutter Factor 1/4
14

15. TV Visible NR Assets: Mercedes-Benz Superdome
Video Board
TOS 0:08 Sec/Exposure 4.00
Exposures 2 HH Imp (000) 84
Letter Size Index 40 Clutter Factor 1/6
15

16. TV Visible NR Assets: Mercedes-Benz Superdome
Mid Tier Naming Rights - Sign 2
TOS 0:05 Sec/Exposure 2.50
Exposures 2 HH Imp (000) 53
Letter Size Index 15 Clutter Factor 1/5
16

17. Jets/Giants – Quick Facts
New York Giants New York Jets
2011 Total Attendance……………………. 635,800 2011 Total Attendance……………………. 631,888
TV HH In Market…………………………….. 7,387,810 TV HH In Market…………………………….. 7,387,810
Avg. Home Market Rating………………. 15.7 Avg. Home Market Rating………………. 15.8
Avg. Home Market HH……………………. 1,177,000 Avg. Home Market HH……………………. 1,191,000
NFL Fans in Market………………………… 5,328,000 NFL Fans in Market………………………… 5,328,000
Monthly Google Searches………………. 823,000 Monthly Google Searches………………. 368,000
Facebook Fans………………………………… 2,399,335 Facebook Fans………………………………… 1,437,142
Twitter Followers……………………………. 312,042 Twitter Followers……………………………. 415,010
Fortune 500 Companies in Market…. 58 Fortune 500 Companies in Market…. 58
17

18. TV Visible NR Assets: MetLife Stadium
Sign TOS Exposures Sec/Exposure NYG Home Imp (000) NYJ Home Imp (000) Letter Index Clutter Factor
Naming Rights LED Ribbon 2:36 34 4.64 6103 6174 40 1/2
Naming Rights - Mid Tier 2:22 28 5.11 5569 5633 240 1/2
Tunnel Cover 1:28 25 3.52 3453 3492 15 1/1
Naming Rights - Upper Tier 1:17 12 6.60 3028 3063 140 1/3
Fascia Sign (2) :30 5 6.00 1177 1191 40 1/5
Naming Rights - Exterior :24 4 5.66 929 940 85 1/1
LED Ribbon :05 1 5.06 199 201 20 1/3
Tunnel
Cover
Naming 16% Fascia Sign
Rights
5%
Signage
78% LED Ribbon
1%
18

19. TV Visible NR Assets: MetLife Stadium
Naming Rights – LED Ribbon
TOS 2:36 Sec/Exposure 4.64
Exposures 34 HH Imp (000) 6103/6174
Letter Size Index 40 Clutter Factor 1/2
19

20. TV Visible NR Assets: MetLife Stadium
Naming Rights – Mid Tier (2)
TOS 2:22 Sec/Exposure 5.11
Exposures 28 HH Imp (000) 5569/5633
Letter Size Index 240 Clutter Factor 1/2
20

21. TV Visible NR Assets: MetLife Stadium
Tunnel Cover (3)
TOS 1:28 Sec/Exposure 3.52
Exposures 25 HH Imp (000) 3453/3492
Letter Size Index 15 Clutter Factor 1/1
21

22. TV Visible NR Assets: MetLife Stadium
Naming Rights – Upper Tier (2)
TOS 1:17 Sec/Exposure 6.60
Exposures 12 HH Imp (000) 3028/3063
Letter Size Index 140 Clutter Factor 1/3
22

23. TV Visible NR Assets: MetLife Stadium
Fascia Sign (2)
TOS 0:30 Sec/Exposure 6.00
Exposures 5 HH Imp (000) 1177/1191
Letter Size Index 40 Clutter Factor 1/5
23

24. TV Visible NR Assets: MetLife Stadium
Naming Rights - Exterior
TOS 0:24 Sec/Exposure 5.66
Exposures 4 HH Imp (000) 929/940
Letter Size Index 85 Clutter Factor 1/1
24

25. TV Visible NR Assets: MetLife Stadium
LED Ribbon
TOS 0:05 Sec/Exposure 5.06
Exposures 1 HH Imp (000) 199/201
Letter Size Index 20 Clutter Factor 1/3
25

26. Jacksonville Jaguars – Quick Facts
2011 Total Attendance……………………. 498,655
TV HH In Market…………………………….. 669,840
Avg. Home Market Rating………………. 27.4
Avg. Home Market HH……………………. 168,000
NFL Fans in Market………………………… 634,000
Monthly Google Searches………………. 135,000
Facebook Fans………………………………… 272,375
Twitter Followers……………………………. 48,471
Fortune 500 Companies in Market…. 4 26

27. TV Visible NR Assets: EverBank Field
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights - 2 1:54 27 4.22 707 60 1/8
Naming Rights - 1 1:36 22 4.36 595 60 1/7
Section Divider 1:25 17 5.00 527 45 1/5
Tunnel Cover 1:09 33 2.09 428 50 1/1
Fascia Sign - 2 :32 13 2.46 198 15 1/3
Fascia Sign - 1 :31 10 3.10 192 15 1/3
Naming Rights - Exterior :16 3 5.33 99 20 1/1
Video Board - 1 :16 5 3.20 99 20 1/9
Fascia Sign - 4 :15 6 2.50 93 15 1/3
Video Board - 2 :07 1 7.00 43 20 1/10
Fascia Sign - 3 :06 3 2.00 37 15 1/3
Tunnel Cover
14%
Fascia Sign Video Board
17% 5%
Section
Divider
18%
Naming
Rights
Signage
46%
27

28. TV Visible NR Assets: EverBank Field
Naming Rights – Sign 2
TOS 1:54 Sec/Exposure 4.22
Exposures 27 HH Imp (000) 707
Letter Size Index 60 Clutter Factor 1/8
28

29. TV Visible NR Assets: EverBank Field
Naming Rights – Sign 1
TOS 1:36 Sec/Exposure 4.36
Exposures 22 HH Imp (000) 595
Letter Size Index 60 Clutter Factor 1/7
29

30. TV Visible NR Assets: EverBank Field
Section Divider (2)
TOS 1:25 Sec/Exposure 5.00
Exposures 17 HH Imp (000) 527
Letter Size Index 45 Clutter Factor 1/5
30

31. TV Visible NR Assets: EverBank Field
Tunnel Cover (2)
TOS 1:09 Sec/Exposure 2.09
Exposures 33 HH Imp (000) 428
Letter Size Index 50 Clutter Factor 1/1
31

32. TV Visible NR Assets: EverBank Field
Fascia Sign – Sign 2
TOS 0:32 Sec/Exposure 2.46
Exposures 13 HH Imp (000) 198
Letter Size Index 15 Clutter Factor 1/3
32

33. TV Visible NR Assets: EverBank Field
Fascia Sign – Sign 1
TOS 0:31 Sec/Exposure 3.10
Exposures 10 HH Imp (000) 192
Letter Size Index 15 Clutter Factor 1/3
33

34. TV Visible NR Assets: EverBank Field
Naming Rights - Exterior
TOS 0:16 Sec/Exposure 5.33
Exposures 3 HH Imp (000) 99
Letter Size Index 20 Clutter Factor 1/1
34

35. TV Visible NR Assets: EverBank Field
Video Board – Sign 1
TOS 0:16 Sec/Exposure 3.20
Exposures 5 HH Imp (000) 99
Letter Size Index 20 Clutter Factor 1/9
35

36. TV Visible NR Assets: EverBank Field
Fascia Sign – Sign 4
TOS 0:15 Sec/Exposure 2.5
Exposures 6 HH Imp (000) 93
Letter Size Index 15 Clutter Factor 1/3
36

37. TV Visible NR Assets: EverBank Field
Video Board – Sign 2
TOS 0:07 Sec/Exposure 7.00
Exposures 1 HH Imp (000) 43
Letter Size Index 20 Clutter Factor 1/10
37

38. TV Visible NR Assets: EverBank Field
Fascia Sign – Sign 3
TOS 0:06 Sec/Exposure 2.5
Exposures 3 HH Imp (000) 37
Letter Size Index 15 Clutter Factor 1/3
38

39. New England Patriots – Quick Facts
2011 Total Attendance……………………. 550,048
TV HH In Market…………………………….. 2,379,690
Avg. Home Market Rating………………. 34.9
Avg. Home Market HH……………………. 856,000
NFL Fans in Market………………………… 2,380,000
Monthly Google Searches………………. 673,000
Facebook Fans………………………………… 3,699,752
Twitter Followers……………………………. 377,919
Fortune 500 Companies in Market…. 13 39

40. TV Visible NR Assets: Gillette Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Section Divider (4) 3:26 68 3.05 5875 60 1/2
Naming Rights - Sign 2 2:02 32 3.81 3479 45 1/6
Naming Rights - Sign 1 1:46 27 3.93 3023 60 1/5
Naming Rights - Exterior :09 3 3.00 257 25 1/1
Section
Divider
47% Naming
Rights
Signage
53%
40

41. TV Visible NR Assets: Gillette Stadium
Section Divider (4)
TOS 3:26 Sec/Exposure 3.05
Exposures 68 HH Imp (000) 5875
Letter Size Index 60 Clutter Factor 1/2
41

42. TV Visible NR Assets: Gillette Stadium
Naming Rights Sign – Sign 2
TOS 2:02 Sec/Exposure 3.81
Exposures 32 HH Imp (000) 3479
Letter Size Index 45 Clutter Factor 1/6
42

43. TV Visible NR Assets: Gillette Stadium
Naming Rights Sign – Sign 1
TOS 1:46 Sec/Exposure 3.93
Exposures 27 HH Imp (000) 3023
Letter Size Index 60 Clutter Factor 1/5
43

44. TV Visible NR Assets: Gillette Stadium
Naming Rights Sign – Exterior
TOS 0:09 Sec/Exposure 3.00
Exposures 3 HH Imp (000) 257
Letter Size Index 25 Clutter Factor 1/1
44

45. Miami Dolphins – Quick Facts
2011 Total Attendance……………………. 487,089
TV HH In Market…………………………….. 1,583,800
Avg. Home Market Rating………………. 18.3
Avg. Home Market HH……………………. 286,000
NFL Fans in Market………………………… 1,319,000
Monthly Google Searches………………. 550,000
Facebook Fans………………………………… 1,224,386
Twitter Followers……………………………. 143,660
Fortune 500 Companies in Market…. 4 45

46. TV Visible NR Assets: Sun Life Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights - LED Ribbon 5:11 35 8.89 2965 NR Asset Share of Voice
15 1/4
Naming Rights - LED Upper Tier 1:07 11 6.09 639 10 1/4
Video Board - Sign 1 :50 8 6.25 477 40 1/7
LED Ribbon :48 17 2.82 458 25 1/4
Naming Rights - Sign 2 :03 1 3.00 29 40 1/7
Naming Rights - Sign 1 :02 1 2.00 19 40 1/9
LED
Ribbon
Video Board
10%
10%
Naming
Rights
Signage
80%
46

47. TV Visible NR Assets: Sun Life Stadium
Naming Rights – LED Ribbon (4)
TOS 5:11 Sec/Exposure 8.89
Exposures 35 HH Imp (000) 2965
Letter Size Index 15 Clutter Factor 1/4
47

48. TV Visible NR Assets: Sun Life Stadium
Naming Rights – LED Upper Tier
TOS 1:07 Sec/Exposure 6.09
Exposures 11 HH Imp (000) 639
Letter Size Index 10 Clutter Factor 1/4
48

49. TV Visible NR Assets: Sun Life Stadium
Video Board
TOS 0:50 Sec/Exposure 6.25
Exposures 8 HH Imp (000) 477
Letter Size Index 40 Clutter Factor 1/7
49

50. TV Visible NR Assets: Sun Life Stadium
Naming Rights – LED Ribbon
TOS 0:48 Sec/Exposure 2.82
Exposures 17 HH Imp (000) 458
Letter Size Index 25 Clutter Factor 1/4
50

51. TV Visible NR Assets: Sun Life Stadium
Naming Rights – Sign 2
TOS 0:03 Sec/Exposure 3.00
Exposures 1 HH Imp (000) 29
Letter Size Index 40 Clutter Factor 1/7
51

52. TV Visible NR Assets: Sun Life Stadium
Naming Rights – Sign 1
TOS 0:02 Sec/Exposure 2.00
Exposures 1 HH Imp (000) 19
Letter Size Index 40 Clutter Factor 1/9
52

53. Detroit Lions – Quick Facts
2011 Total Attendance……………………. 509,940
TV HH In Market…………………………….. 1,842,650
Avg. Home Market Rating………………. 23.9
Avg. Home Market HH……………………. 450,000
NFL Fans in Market………………………… 509,940
Monthly Google Searches………………. 673,000
Facebook Fans………………………………… 773,097
Twitter Followers……………………………. 146,692
Fortune 500 Companies in Market…. 16 53

54. TV Visible NR Assets: Ford Field
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights - Sign 2 1:56 23 5.04 1740 60 1/3
Video Board 1:05 13 5.00 975
NR Asset 45
Share of Voice
1/5
Tunnel Cover :27 11 2.45 405 15 1/2
Naming Rights - Exterior :20 7 2.86 300 300 1/1
Naming Rights - Sign 1 :20 11 1.82 300 60 1/3
Video Board :16 4 4.00 240 25 1/4
Naming Rights - Unique :14 4 3.50 210 10 1/3
Video Board - On Screen :03 1 3.00 45 20 1/6
Video Board - Naming
On Screen Rights
1% Signage
60%
Tunnel Cover
10%
Video Board
29%
54

55. TV Visible NR Assets: Ford Field
Naming Rights – Sign 2
TOS 1:56 Sec/Exposure 5.04
Exposures 23 HH Imp (000) 1740
Letter Size Index 60 Clutter Factor 1/3
55

56. TV Visible NR Assets: Ford Field
Video Board – Sign 1
TOS 1:05 Sec/Exposure 5.00
Exposures 13 HH Imp (000) 975
Letter Size Index 45 Clutter Factor 1/5
56

57. TV Visible NR Assets: Ford Field
Tunnel Cover
TOS 0:27 Sec/Exposure 2.45
Exposures 11 HH Imp (000) 405
Letter Size Index 15 Clutter Factor 1/2
57

58. TV Visible NR Assets: Ford Field
Naming Rights - Exterior
TOS 0:20 Sec/Exposure 2.86
Exposures 7 HH Imp (000) 300
Letter Size Index 300 Clutter Factor 1/1
58

59. TV Visible NR Assets: Ford Field
Naming Rights – Sign 1
TOS 0:20 Sec/Exposure 1.82
Exposures 11 HH Imp (000) 300
Letter Size Index 60 Clutter Factor 1/3
59

60. TV Visible NR Assets: Ford Field
Video Board – Sign 2
TOS 0:16 Sec/Exposure 4.00
Exposures 4 HH Imp (000) 240
Letter Size Index 25 Clutter Factor 1/4
60

61. TV Visible NR Assets: Ford Field
Naming Rights – Unique
TOS 0:14 Sec/Exposure 3.50
Exposures 4 HH Imp (000) 210
Letter Size Index 10 Clutter Factor 1/3
61

62. TV Visible NR Assets: Ford Field
Video Board – On Screen
TOS 0:03 Sec/Exposure 3.00
Exposures 1 HH Imp (000) 45
Letter Size Index 20 Clutter Factor 1/6
62

63. Houston Texans – Quick Facts
2011 Total Attendance……………………. 571,969
TV HH In Market…………………………….. 2,185,260
Avg. Home Market Rating………………. 20.8
Avg. Home Market HH……………………. 452,000
NFL Fans in Market………………………… 2,011,000
Monthly Google Searches………………. 301,000
Facebook Fans………………………………… 631,592
Twitter Followers……………………………. 120,796
Fortune 500 Companies in Market…. 23 63

64. TV Visible NR Assets: Reliant Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Video Board - Sign 1 2:14 17 7.88 2019 20 1/12
Video Board - Sign 2 2:12 18 7.33 1989 20 1/12
Naming Rights - Sign 1 1:51 14 7.93 1672 60 1/14
LED Ribbon :56 10 5.60 844 20 1/2
Video Board - Sign 3 :47 13 3.62 708 15 1/12
Naming Rights - Exterior (2) :39 5 7.80 588 140 1/1
Naming Rights - Sign 2 :09 4 2.25 136 60 1/14
Video Board - Sign 4 :06 2 3.00 90 20 1/12
Naming Rights - Ext. Sign 2 :04 2 2.00 60 60 1/1
LED
Ribbon
11%
Naming Rights
Signage Video Board
30% 59%
64

65. TV Visible NR Assets: Reliant Stadium
Video Board – Sign 1
TOS 2:14 Sec/Exposure 7.88
Exposures 17 HH Imp (000) 2019
Letter Size Index 20 Clutter Factor 1/12
65

66. TV Visible NR Assets: Reliant Stadium
Video Board – Sign 2
TOS 2:12 Sec/Exposure 7.33
Exposures 18 HH Imp (000) 1989
Letter Size Index 20 Clutter Factor 1/12
66

67. TV Visible NR Assets: Reliant Stadium
Naming Rights – Sign 1
TOS 1:51 Sec/Exposure 7.93
Exposures 14 HH Imp (000) 1672
Letter Size Index 60 Clutter Factor 1/14
67

68. TV Visible NR Assets: Reliant Stadium
LED Ribbon
TOS 0:56 Sec/Exposure 5.60
Exposures 10 HH Imp (000) 844
Letter Size Index 20 Clutter Factor 1/2
68

69. TV Visible NR Assets: Reliant Stadium
Video Board – Sign 3
TOS 0:47 Sec/Exposure 3.62
Exposures 13 HH Imp (000) 708
Letter Size Index 15 Clutter Factor 1/12
69

70. TV Visible NR Assets: Reliant Stadium
Naming Rights – Exterior (2)
TOS 0:39 Sec/Exposure 7.80
Exposures 5 HH Imp (000) 588
Letter Size Index 140 Clutter Factor 1/1
70

71. TV Visible NR Assets: Reliant Stadium
Naming Rights – Sign 2
TOS 0:09 Sec/Exposure 2.25
Exposures 4 HH Imp (000) 136
Letter Size Index 60 Clutter Factor 1/14
71

72. TV Visible NR Assets: Reliant Stadium
Video Board – Sign 4
TOS 0:06 Sec/Exposure 3.00
Exposures 2 HH Imp (000) 90
Letter Size Index 20 Clutter Factor 1/12
72

73. TV Visible NR Assets: Reliant Stadium
Naming Rights – Ext. Sign 2
TOS 0:04 Sec/Exposure 2.00
Exposures 2 HH Imp (000) 60
Letter Size Index 60 Clutter Factor 1/1
73

74. Washington Redskins – Quick Facts
2011 Total Attendance……………………. 615,368
TV HH In Market…………………………….. 2,360,180
Avg. Home Market Rating………………. 26.2
Avg. Home Market HH……………………. 624,000
NFL Fans in Market………………………… 2,392,000
Monthly Google Searches………………. 246,000
Facebook Fans………………………………… 962,864
Twitter Followers……………………………. 111,268
Fortune 500 Companies in Market…. 18 74

75. TV Visible NR Assets: FedEx Field
Sign TOS Exposures Sec/Exposure HH Imp (000) NRLetter Index
Asset Share of Voice
Clutter Factor
Video Board 2:16 32 4.25 2827 90 1/5
Fascia Rotational :55 7 7.86 1143 20 1/6
Fascia - Sign 1 :24 5 4.80 499 15 1/6
Fascia - Sign 2 :11 2 5.50 229 15 1/5
Fascia - Sign 3 :02 1 2.00 42 10 1/6
Fascia
16%
Fascia
Rotational Video Board
24% 60%
75

76. TV Visible NR Assets: FedEx Field
Video Board
TOS 2:16 Sec/Exposure 4.25
Exposures 32 HH Imp (000) 2827
Letter Size Index 90 Clutter Factor 1/5
76

77. TV Visible NR Assets: FedEx Field
Fascia Rotational
TOS 0:55 Sec/Exposure 7.86
Exposures 7 HH Imp (000) 1143
Letter Size Index 20 Clutter Factor 1/6
77

78. TV Visible NR Assets: FedEx Field
Fascia - Sign 1
TOS 0:24 Sec/Exposure 4.80
Exposures 5 HH Imp (000) 499
Letter Size Index 15 Clutter Factor 1/6
78

79. TV Visible NR Assets: FedEx Field
Fascia - Sign 2
TOS 0:11 Sec/Exposure 5.50
Exposures 2 HH Imp (000) 229
Letter Size Index 15 Clutter Factor 1/5
79

80. TV Visible NR Assets: FedEx Field
Fascia - Sign 3
TOS 0:02 Sec/Exposure 2.00
Exposures 1 HH Imp (000) 42
Letter Size Index 10 Clutter Factor 1/6
80

81. Oakland Raiders – Quick Facts
2011 Total Attendance……………………. 473,938
TV HH In Market…………………………….. 2,506,510
Avg. Home Market Rating………………. 13.0
Avg. Home Market HH……………………. 329,000
NFL Fans in Market………………………… 1,925,000
Monthly Google Searches………………. 450,000
Facebook Fans………………………………… 1,681,453
Twitter Followers……………………………. 171,601
Fortune 500 Companies in Market…. 30 81

82. TV Visible NR Assets: O.co Coliseum
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Fascia Sign 1:50 21 5.24 1206 30 1/1
Naming Rights - Sign 1 1:08 15 4.53 745 70 1/8
Naming Rights - Sign 2 :18 8 2.25 197 70 1/8
Bench Signage :09 5 1.80 99 20 1/1
Bench
4%
Naming Rights
42% Fascia Sign
54%
82

83. TV Visible NR Assets: O.co Coliseum
Fascia Sign
TOS 1:50 Sec/Exposure 5.24
Exposures 21 HH Imp (000) 1206
Letter Size Index 30 Clutter Factor 1/1
83

84. TV Visible NR Assets: O.co Coliseum
Naming Rights – Sign 1
TOS 1:08 Sec/Exposure 4.53
Exposures 15 HH Imp (000) 745
Letter Size Index 70 Clutter Factor 1/8
84

85. TV Visible NR Assets: O.co Coliseum
Naming Rights – Sign 2
TOS 0:18 Sec/Exposure 2.25
Exposures 8 HH Imp (000) 197
Letter Size Index 70 Clutter Factor 1/8
85

86. TV Visible NR Assets: O.co Coliseum
Bench Sign
TOS 0:09 Sec/Exposure 1.80
Exposures 5 HH Imp (000) 99
Letter Size Index 20 Clutter Factor 1/1
86

87. Pittsburgh Steelers – Quick Facts
2011 Total Attendance……………………. 504,279
TV HH In Market…………………………….. 1,171,490
Avg. Home Market Rating………………. 47.3
Avg. Home Market HH……………………. 549,000
NFL Fans in Market………………………… 1,174,000
Monthly Google Searches………………. 450,000
Facebook Fans………………………………… 4,609,100
Twitter Followers……………………………. 340,706
Fortune 500 Companies in Market…. 8 87

88. TV Visible NR Assets: Heinz Field
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Special Structure - Sign 1 1:50 23 4.78 2012 180 1/10
Special Structure - Sign 2 1:50 23 4.78 2012 180 1/10
Naming Rights 1:48 22 4.91 1975 60 1/10
Naming Rights - Exterior :13 1 13.00 - - 1/1
Video Board - On Screen :01 1 1.00 18 70 1/11
Naming Rights
35%
Video Board -
On Screen
0%
Special
Structure
65%
88

89. TV Visible NR Assets: Heinz Field
Special Structure – Sign 1
TOS 1:50 Sec/Exposure 4.78
Exposures 23 HH Imp (000) 2012
Letter Size Index 180 Clutter Factor 1/10
89

90. TV Visible NR Assets: Heinz Field
Special Structure – Sign 2
TOS 1:50 Sec/Exposure 4.78
Exposures 23 HH Imp (000) 2012
Letter Size Index 180 Clutter Factor 1/10
90

91. TV Visible NR Assets: Heinz Field
Naming Rights Sign
TOS 1:48 Sec/Exposure 4.91
Exposures 22 HH Imp (000) 1975
Letter Size Index 60 Clutter Factor 1/10
91

92. TV Visible NR Assets: Heinz Field
Naming Rights - Exterior
TOS 0:13 Sec/Exposure 13.00
Exposures 1 HH Imp (000) -
Letter Size Index - Clutter Factor 1/1
92

93. TV Visible NR Assets: Heinz Field
Video Board – On Screen
TOS 0:01 Sec/Exposure 1.00
Exposures 1 HH Imp (000) 18
Letter Size Index 70 Clutter Factor 1/11
93

94. Philadelphia Eagles – Quick Facts
2011 Total Attendance……………………. 553,152
TV HH In Market…………………………….. 2,993,370
Avg. Home Market Rating………………. 32.0
Avg. Home Market HH……………………. 964,000
NFL Fans in Market………………………… 3,153,000
Monthly Google Searches………………. 450,000
Facebook Fans………………………………… 1,875,509
Twitter Followers……………………………. 195,924
Fortune 500 Companies in Market…. 13 94

95. TV Visible NR Assets: Lincoln Financial Field
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights Sign 1:11 15 4.73 2281 40 1/5
Fascia - Sign 1 1:00 3 20.00 - - 1/4
Fascia - Sign 2 :07 1 7.00 - - 1/3
Fascia Sign Naming
49% Rights Signage
51%
95

96. TV Visible NR Assets: Lincoln Financial Field
Naming Rights Sign
TOS 1:11 Sec/Exposure 4.73
Exposures 15 HH Imp (000) 2281
Letter Size Index 40 Clutter Factor 1/5
96

97. TV Visible NR Assets: Lincoln Financial Field
Fascia – Sign 1
TOS 1:00 Sec/Exposure 20.00
Exposures 3 HH Imp (000) -
Letter Size Index - Clutter Factor 1/4
97

98. TV Visible NR Assets: Lincoln Financial Field
Fascia – Sign 2
TOS 0:07 Sec/Exposure 7.00
Exposures 1 HH Imp (000) -
Letter Size Index - Clutter Factor 1/3
98

99. Indianapolis Colts – Quick Facts
2011 Total Attendance……………………. 518,627
TV HH In Market…………………………….. 1,109,970
Avg. Home Market Rating………………. 39.4
Avg. Home Market HH……………………. 437,000
NFL Fans in Market………………………… 1,003,000
Monthly Google Searches………………. 165,000
Facebook Fans………………………………… 1,646,796
Twitter Followers……………………………. 87,727
Fortune 500 Companies in Market…. 4 99

100. TV Visible NR Assets: Lucas Oil Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights Sign (2) 1:37 17 5.71 1412 20 1/6
Mid-Tier Naming Rights :18 9 2.00 262 35 1/2
Fascia Sign :12 2 6.00 175 30 1/5
Mid-Tier Banner :06 2 3.00 87 90 1/3
Exterior Naming Rights :05 1 5.00 73 20 1/1
LED Ribbon :01 1 1.00 15 20 1/3
Fascia Sign
9%
Naming
Rights
86% Banner
4%
LED Ribbon
1% 100

101. TV Visible NR Assets: Lucas Oil Stadium
Naming Rights Sign (2)
TOS 1:37 Sec/Exposure 5.71
Exposures 17 HH Imp (000) 1412
Letter Size Index 20 Clutter Factor 1/6
101

102. TV Visible NR Assets: Lucas Oil Stadium
Mid-Tier Naming Rights Sign (2)
TOS 0:18 Sec/Exposure 2.00
Exposures 9 HH Imp (000) 262
Letter Size Index 35 Clutter Factor 1/2
102

103. TV Visible NR Assets: Lucas Oil Stadium
Fascia Sign
TOS 0:12 Sec/Exposure 6.00
Exposures 2 HH Imp (000) 175
Letter Size Index 30 Clutter Factor 1/5
103

104. TV Visible NR Assets: Lucas Oil Stadium
Mid-Tier Banner
TOS 0:06 Sec/Exposure 3.00
Exposures 2 HH Imp (000) 87
Letter Size Index 90 Clutter Factor 1/3
104

105. TV Visible NR Assets: Lucas Oil Stadium
Exterior Naming Rights
TOS 0:05 Sec/Exposure 5.00
Exposures 1 HH Imp (000) 73
Letter Size Index 20 Clutter Factor 1/1
105

106. TV Visible NR Assets: Lucas Oil Stadium
LED Ribbon
TOS 0:01 Sec/Exposure 1.00
Exposures 1 HH Imp (000) 15
Letter Size Index 20 Clutter Factor 1/3
106

107. Seattle Seahawks – Quick Facts
2011 Total Attendance……………………. 531,311
TV HH In Market…………………………….. 1,811,420
Avg. Home Market Rating………………. 23.4
Avg. Home Market HH……………………. 437,000
NFL Fans in Market………………………… 1,375,000
Monthly Google Searches………………. 246,000
Facebook Fans………………………………… 718,323
Twitter Followers……………………………. 91,431
Fortune 500 Companies in Market…. 8 107

108. TV Visible NR Assets: CenturyLink Field
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights :35 13 2.69 510 50 1/6
Fascia Sign :29 10 2.90 423 10 1/7
Tunnel Cover (2) :17 14 1.21 248 20 1/1
Fascia Sign :06 5 1.20 87 10 1/6
Exterior Naming Rights :05 1 5.00 73 200 1/1
Video Board - On Screen :05 1 5.00 73 10 1/6
Fascia Sign
38% Tunnel Cover
19%
Video Board -
On Screen
Naming 5%
Rights
Signage
38%
108

109. TV Visible NR Assets: CenturyLink Field
Naming Rights Sign
TOS 0:35 Sec/Exposure 2.69
Exposures 13 HH Imp (000) 510
Letter Size Index 50 Clutter Factor 1/6
109

110. TV Visible NR Assets: CenturyLink Field
Fascia Sign
TOS 0:29 Sec/Exposure 2.90
Exposures 10 HH Imp (000) 423
Letter Size Index 10 Clutter Factor 1/7
110

111. TV Visible NR Assets: CenturyLink Field
Tunnel Cover (2)
TOS 0:17 Sec/Exposure 1.21
Exposures 14 HH Imp (000) 248
Letter Size Index 20 Clutter Factor 1/1
111

112. TV Visible NR Assets: CenturyLink Field
Fascia Sign
TOS 0:06 Sec/Exposure 1.20
Exposures 5 HH Imp (000) 87
Letter Size Index 10 Clutter Factor 1/6
112

113. TV Visible NR Assets: CenturyLink Field
Exterior Naming Rights
TOS 0:05 Sec/Exposure 5.00
Exposures 1 HH Imp (000) 73
Letter Size Index 200 Clutter Factor 1/1
113

114. TV Visible NR Assets: CenturyLink Field
Video Board On Screen
TOS 0:05 Sec/Exposure 5.00
Exposures 1 HH Imp (000) 73
Letter Size Index 10 Clutter Factor 1/6
114

115. San Diego Chargers – Quick Facts
2011 Total Attendance……………………. 523,143
TV HH In Market…………………………….. 1,077,600
Avg. Home Market Rating………………. 31.8
Avg. Home Market HH……………………. 346,000
NFL Fans in Market………………………… 1,070,000
Monthly Google Searches………………. 246,000
Facebook Fans………………………………… 1,152,525
Twitter Followers……………………………. 143,128
Fortune 500 Companies in Market…. 2 115

116. TV Visible NR Assets: Qualcomm Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights - Sign 1 1:24 13 6.46 969 50 1/8
Billboard :07 2 3.50 81 20 1/4
Naming Rights - Sign 2 :01 1 1.00 12 15 1/5
Billboard
17%
Naming Rights
Signage
83%
116

117. TV Visible NR Assets: Qualcomm Stadium
Naming Rights – Sign 1
TOS 1:24 Sec/Exposure 6.46
Exposures 13 HH Imp (000) 969
Letter Size Index 50 Clutter Factor 1/8
117

118. TV Visible NR Assets: Qualcomm Stadium
Billboard
TOS :07 Sec/Exposure 3.50
Exposures 2 HH Imp (000) 81
Letter Size Index 20 Clutter Factor 1/4
118

119. TV Visible NR Assets: Qualcomm Stadium
Naming Rights – Sign 2
TOS :01 Sec/Exposure 1.00
Exposures 1 HH Imp (000) 12
Letter Size Index 15 Clutter Factor 1/5
119

120. Baltimore Ravens – Quick Facts
2011 Total Attendance……………………. 569,792
TV HH In Market…………………………….. 1,097,310
Avg. Home Market Rating………………. 37.1
Avg. Home Market HH……………………. 410,000
NFL Fans in Market………………………… 1,176,000
Monthly Google Searches………………. 368,000
Facebook Fans………………………………… 1,107,343
Twitter Followers……………………………. 148,030
Fortune 500 Companies in Market…. 1 120

121. TV Visible NR Assets: M&T Bank Stadium
Sign TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
Naming Rights Sign (2) 0:19 5 3.80 260 20 1/7
Naming
Rights Signage
100%
121

122. TV Visible NR Assets: M&T Bank Stadium
Naming Rights (2)
TOS :19 Sec/Exposure 3.80
Exposures 5 HH Imp (000) 260
Letter Size Index 20 Clutter Factor 1/7
122

123. Sign Score
• Van Wagner assigns a quality score to each sign based upon each signage exposure metric:
 Time on Screen
 Number of Exposures
 Average Seconds per Exposure
 Home Market HH Imp (000)
 Letter Index
 Clutter Factor
• Each metric accounts for 1/6 of the total score with a top potential score of 100
• To obtain a perfect score of 100, the sign must meet all of the minimum criteria below:
• The score is adjusted down for each metric in which the signage exposure does not meet the minimum criteria
TOS Exp. Sec/Exp.
HH Imp Letter Clutter Sign
(000) Index Factor Score
100
123

124. Sign Score
Rank Stadium Sign Sign Score TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
1 MetLife Stadium Naming Rights - Mid Tier 90.01 2:22 28 5.11 5601 240 1/2
2 Mercedes-Benz Superdome Tunnel Covers (4) 88.61 3:54 61 3.83 2467 180 1/3
3 Gillette Stadium Section Divider (4) 76.41 3:26 68 3.05 5875 60 1/2
4 MetLife Stadium Naming Rights LED Ribbon 76.23 2:36 34 4.64 6138 40 1/2
5 Mercedes-Benz Superdome Naming Rights - Sign 1 75.43 2:38 27 5.85 1666 60 1/5
6 MetLife Stadium Naming Rights - Upper Tier 74.13 1:17 12 6.6 3045 140 1/3
7 FedEx Field Video Board 73.66 2:16 32 4.25 2827 90 1/5
8 Mercedes-Benz Superdome Fascia - Sign 1 72.93 3:03 34 5.38 1929 40 1/6
9 Mercedes-Benz Superdome Center Hung 71.96 1:08 8 8.5 717 1100 1/1
10 Ford Field Naming Rights - Sign 2 70.22 1:56 23 5.04 1740 60 1/3
11 O.co Coliseum Fascia Sign 69.33 1:50 21 5.24 1206 30 1/1
12 Heinz Field Special Structure - Sign 1 68.47 1:50 23 4.78 2012 180 1/10
13 Heinz Field Special Structure - Sign 2 68.47 1:50 23 4.78 2012 180 1/10
14 Mercedes-Benz Superdome Fascia - Sign 2 67.50 2:45 39 4.23 1740 40 1/6
15 Gillette Stadium Naming Rights - Sign 1 63.68 1:46 27 3.93 3023 60 1/5
16 Reliant Stadium Naming Rights - Exterior (2) 63.02 0:39 5 7.8 588 140 1/1
17 Gillette Stadium Naming Rights - Sign 2 62.55 2:02 32 3.81 3479 45 1/6
18 MetLife Stadium Naming Rights - Exterior 58.71 0:24 4 5.66 935 85 1/1
19 Sun Life Stadium Naming Rights - LED Ribbon 57.05 5:11 35 8.89 2965 15 1/4
20 Heinz Field Naming Rights 56.04 1:48 22 4.91 1975 60 1/10
21 Reliant Stadium Naming Rights - Sign 1 55.49 1:51 14 7.93 1672 60 1/14
22 EverBank Field Naming Rights - 2 54.67 1:54 27 4.22 707 60 1/8
23 EverBank Field Tunnel Cover 53.66 1:09 33 2.09 428 50 1/1
24 Lincoln Financial Field Naming Rights Sign 53.45 1:11 15 4.73 2281 40 1/5
25 Ford Field Video Board 51.87 1:05 13 5 975 45 1/5
26 Qualcomm Stadium Naming Rights - Sign 1 51.46 1:24 13 6.46 969 50 1/8
27 Ford Field Naming Rights - Exterior 50.40 0:20 7 2.86 300 300 1/1
28 EverBank Field Section Divider 50.04 1:25 17 5 527 45 1/5
29 EverBank Field Naming Rights - 1 49.79 1:36 22 4.36 595 60 1/7
30 MetLife Stadium Fascia Sign (2) 48.03 0:30 5 6 1184 40 1/5
124

125. Sign Score
Rank Stadium Sign Sign Score TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
31 O.co Coliseum Naming Rights - Sign 1 45.70 1:08 15 4.53 745 70 1/8
32 MetLife Stadium Tunnel Cover 43.12 1:28 25 3.52 3473 15 1/1
33 Lucas Oil Stadium Naming Rights Sign (2) 41.36 1:37 17 5.71 1412 20 1/6
34 Reliant Stadium Video Board - Sign 2 40.16 2:12 18 7.33 1989 20 1/12
35 Reliant Stadium Video Board - Sign 1 39.80 2:14 17 7.88 2019 20 1/12
36 Sun Life Stadium Video Board - Sign 1 38.45 0:50 8 6.25 477 40 1/7
37 Reliant Stadium LED Ribbon 38.33 0:56 10 5.6 844 20 1/2
38 Mercedes-Benz Superdome Naming Rights - Sign 2 38.09 0:33 11 3 348 60 1/3
39 CenturyLink Field Exterior Naming Rights 37.78 0:05 1 5 73 200 1/1
40 Sun Life Stadium LED Ribbon 36.91 0:48 17 2.82 458 25 1/4
41 CenturyLink Field Naming Rights 33.87 0:35 13 2.69 510 50 1/6
42 Ford Field Naming Rights - Sign 1 32.86 0:20 11 1.82 300 60 1/3
43 FedEx Field Fascia Rotational 32.57 0:55 7 7.86 1143 20 1/6
44 Lucas Oil Stadium Mid-Tier Naming Rights 29.44 0:18 9 2 262 35 1/2
45 Ford Field Video Board 27.37 0:16 4 4 240 25 1/4
46 Lucas Oil Stadium Fascia Sign 25.79 0:12 2 6 175 30 1/5
47 Sun Life Stadium Naming Rights - LED Upper Tier 24.10 1:07 11 6.09 639 10 1/4
48 Gillette Stadium Naming Rights - Exterior 22.59 0:09 3 3 257 25 1/1
49 Mercedes-Benz Superdome LED Ribbon 22.08 0:38 11 3.45 401 20 1/3
50 Lucas Oil Stadium Mid-Tier Banner 20.64 0:06 2 3 87 90 1/3
51 O.co Coliseum Naming Rights - Sign 2 20.52 0:18 8 2.25 197 70 1/8
52 EverBank Field Naming Rights - Exterior 19.41 0:16 3 5.33 99 20 1/1
53 O.co Coliseum Bench Sigange 18.22 0:09 5 1.8 99 35 1/1
54 Reliant Stadium Naming Rights - Ext. Sign 2 15.54 0:04 2 2 60 60 1/1
55 CenturyLink Field Tunnel Cover (2) 15.26 0:17 14 1.21 248 20 1/1
56 Ford Field Tunnel Cover 14.79 0:27 11 2.45 405 15 1/2
57 Mercedes-Benz Superdome Video Board 12.99 0:08 2 4 84 40 1/6
58 Reliant Stadium Video Board - Sign 3 11.47 0:47 13 3.62 708 15 1/12
59 FedEx Field Fascia - Sign 1 10.34 0:24 5 4.8 499 15 1/6
60 EverBank Field Fascia Sign - 1 9.97 0:31 10 3.1 192 15 1/3
125

126. Sign Score
Rank Stadium Sign Sign Score TOS Exposures Sec/Exposure HH Imp (000) Letter Index Clutter Factor
61 EverBank Field Fascia Sign - 2 9.77 0:32 13 2.46 198 15 1/3
62 Reliant Stadium Naming Rights - Sign 2 7.48 0:09 4 2.25 136 60 1/14
63 M&T Bank Stadium Naming Rights Sign (2) 6.46 0:19 5 3.8 260 20 1/7
64 Lucas Oil Stadium Exterior Naming Rights 6.12 0:05 1 5 73 20 1/1
65 MetLife Stadium LED Ribbon 5.31 0:05 1 5.06 200 20 1/3
66 FedEx Field Fascia - Sign 2 4.01 0:11 2 5.5 229 15 1/5
67 Lincoln Financial Field Fascia - Sign 1 3.36 1:00 3 20 - - 1/4
68 EverBank Field Fascia Sign - 4 2.66 0:15 6 2.5 93 15 1/3
69 Sun Life Stadium Naming Rights - Sign 2 2.09 0:03 1 3 29 40 1/7
70 Heinz Field Naming Rights - Exterior 0.88 0:13 1 13 - - 1/1
71 Ford Field Naming Rights - Unique 0.75 0:14 4 3.5 210 10 1/3
72 CenturyLink Field Fascia Sign 0.33 0:29 10 2.9 423 10 1/7
73 Qualcomm Stadium Billboard -2.47 0:07 2 3.5 81 20 1/4
74 EverBank Field Video Board - 1 -3.00 0:16 5 3.2 99 20 1/9
75 EverBank Field Video Board - 2 -5.28 0:07 1 7 43 20 1/10
76 Sun Life Stadium Naming Rights - Sign 1 -6.34 0:02 1 2 19 40 1/9
77 Heinz Field Video Board - On Screen -6.61 0:01 1 1 18 70 1/11
78 Mercedes-Benz Superdome MT Naming Rights - Sign 1 -8.53 0:08 3 2.67 84 15 1/4
79 Lincoln Financial Field Fascia - Sign 2 -9.29 0:07 1 7 - - 1/3
80 EverBank Field Fascia Sign - 3 -10.74 0:06 3 2 37 15 1/3
81 Ford Field Video Board - On Screen -12.83 0:03 1 3 45 20 1/6
82 CenturyLink Field Video Board - On Screen -14.29 0:05 1 5 73 10 1/6
83 Mercedes-Benz Superdome MT Naming Rights - Sign 2 -14.82 0:05 2 2.5 53 15 1/5
84 Lucas Oil Stadium LED Ribbon -15.11 0:01 1 1 15 20 1/3
85 Reliant Stadium Video Board - Sign 4 -15.52 0:06 2 3 90 20 1/12
86 CenturyLink Field Fascia Sign -23.49 0:06 5 1.2 87 10 1/6
87 Qualcomm Stadium Naming Rights - Sign 2 -24.28 0:01 1 1 12 15 1/5
88 FedEx Field Fascia - Sign 3 -27.09 0:02 1 2 42 10 1/6
126