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ThingsWe’re Still Figuring Out
A U T H E N T I C F O R M & F U N C T I O N F E B R U A RY 2 0 1 5
Bryant Hughes,
Chicago
Chris Arnold,
Denver
@ B RYA N TA X S @ C H R I S FA R N O L D
An ethos rooted in remote work, promoting
autonomy, results-based work, and general
life flexibility.
We come to the office...
A lean and capable web design & technology
studio; digital generalists executing projects
ranging from experiential micros...
S M A L L / M E D I U M / L A R G E B U S I N E S S E S
S TA R T U P S
C R E AT I V E A G E N C I E S
W H O W E H E L P
W ...
Stories, failures, and successes.
P R O J E C T P R I C I N G B E S T P R A C T I C E S
C O M M U N I C AT I O N A N D P R...
Project Pricing, Best Practices
Fixed bid? Hourly? Value-based?
Is there a right or wrong way to base
project pricing?
Does it depend on the type of proje...
Our Path
A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G
H A R D T O E X P E C T C L I E N T S T ...
Our Path
A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G
H A R D T O E X P E C T C L I E N T S T ...
Our Path
A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G
H A R D T O E X P E C T C L I E N T S T ...
A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G
H A R D T O E X P E C T C L I E N T S T O I M M E...
A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G
H A R D T O E X P E C T C L I E N T S T O I M M E...
H O W S H O U L D W E H A N D L E B I L L I N G T I M E P E R I O D S ? W E E K LY, M O N T H LY, E T C .
W H E N D O W E ...
Communication, Project Management
How does a remote team stay in
communication each day?
What tools are the best for inter-team
and client-facing communicat...
A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T
T R A N S I T I O N E D T O S L A C K , S C R E...
A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T
T R A N S I T I O N E D T O S L A C K , S C R E...
A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T
T R A N S I T I O N E D T O S L A C K , S C R E...
H O W D O W E E N S U R E A R E M O T E - F I R S T C O M M U N I C AT I O N S T Y L E ?
C A N M A N A G E M E N T E V E R...
Collaborating with Other Agencies
Do you actively take on work from
other agencies?
Is it bad to work on a project where
the client isn’t your client?
Does ...
W E D O I T … B U T N O T A L O T
I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N ...
W E D O I T … B U T N O T A L O T
I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N ...
W E D O I T … B U T N O T A L O T
I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N ...
W E D O I T … B U T N O T A L O T
I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N ...
H O W C A N W E B E FA S T E R I N C O L L A B O R AT I O N ?
H O W D O Y O U M A N A G E C O M M U N I C AT I O N W I T H...
Remote Team Building
How is a dispersed team setup for
ongoing success?
How does the team stay engaged with
one another and projects?
Where is ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R
S U C C E S S S U R R O U N D E D R O U T ...
H O W M A N Y C O M PA N Y R E T R E AT S P E R Y E A R ?
W H E N M U S T W E E N F O R C E T I M E O F F R E Q U I R E M ...
Hiring Employees
What is the best approach for hiring
remotely?
How can you vet candidates
thousands of miles away?
What are we even lookin...
M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E
G M A I L P I P E L ...
M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E
G M A I L P I P E L ...
M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E
G M A I L P I P E L ...
H O W C A N W E B E T T E R S E T E X P E C TAT I O N S ?
W H AT I S T H E TA L E N T / C U LT U R E M I X ?
H O W C A N W...
What have we figured out?
We all learn by doing. Observing others’ decisions,
executing, and checking our egos.
What matter...
Thank you for listening!
A U T H E N T I C F F. C O M
Things We're Still Figuring Out
Things We're Still Figuring Out
Things We're Still Figuring Out
Things We're Still Figuring Out
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Things We're Still Figuring Out

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Running a small web design and technology studio continues to teach us many things. Be it pricing projects, communication and collaboration, encouraging our remote team, and hiring employees, we've learned very much. And we're still figuring things out, too. Here we share our stories, failures, and successes.

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Things We're Still Figuring Out

  1. 1. ThingsWe’re Still Figuring Out A U T H E N T I C F O R M & F U N C T I O N F E B R U A RY 2 0 1 5
  2. 2. Bryant Hughes, Chicago Chris Arnold, Denver @ B RYA N TA X S @ C H R I S FA R N O L D
  3. 3. An ethos rooted in remote work, promoting autonomy, results-based work, and general life flexibility. We come to the office because we love it, and we want to build with the best, regardless of geographic location. We want Authentic F&F to be the vehicle enabling us to live a creative and inspired life.
  4. 4. A lean and capable web design & technology studio; digital generalists executing projects ranging from experiential microsites to large scale web applications.
  5. 5. S M A L L / M E D I U M / L A R G E B U S I N E S S E S S TA R T U P S C R E AT I V E A G E N C I E S W H O W E H E L P W H AT W E B U I L D O U R S E R V I C E S C O N S U LT, P L A N N I N G , D E S I G N F R O N T E N D , B A C K E N D O N G O I N G C L I E N T S U P P O R T E X P E R I E N T I A L M I C R O S I T E S H I G H F U N C T I O N I N G W E B S I T E S E C O M M E R C E M O B I L E A N D N AT I V E A P P S P R O D U C T- O R I E N T E D W E B A P P L I C AT I O N S
  6. 6. Stories, failures, and successes. P R O J E C T P R I C I N G B E S T P R A C T I C E S C O M M U N I C AT I O N A N D P R O J E C T M A N A G E M E N T C O L L A B O R AT I N G W I T H O T H E R A G E N C I E S R E M O T E T E A M B U I L D I N G H I R I N G E M P L O Y E E S
  7. 7. Project Pricing, Best Practices
  8. 8. Fixed bid? Hourly? Value-based? Is there a right or wrong way to base project pricing? Does it depend on the type of project or the nature of the industry? How do clients react to methods of pricing?
  9. 9. Our Path A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G H A R D T O E X P E C T C L I E N T S T O I M M E D I AT E LY J U M P I N T O H O U R LY / A G I L E P R I C I N G M O D E L S A LWAY S B A S E O U R E S T I M AT E O N R E A L E S T I M AT E D H O U R S P R E V I O U S LY D E L I V E R E D I T E M I Z E D E S T I M AT E S W I T H H I G H / L O W C O S T S , N O T A N Y M O R E VA L U E - B A S E D C A N B E H A R D T O D E T E R M I N E , B U T I M P O R TA N T T O T H E P R O C E S S
  10. 10. Our Path A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G H A R D T O E X P E C T C L I E N T S T O I M M E D I AT E LY J U M P I N T O H O U R LY / A G I L E P R I C I N G M O D E L S A LWAY S B A S E O U R E S T I M AT E O N R E A L E S T I M AT E D H O U R S P R E V I O U S LY D E L I V E R E D I T E M I Z E D E S T I M AT E S W I T H H I G H / L O W C O S T S , N O T A N Y M O R E VA L U E - B A S E D C A N B E H A R D T O D E T E R M I N E , B U T I M P O R TA N T T O T H E P R O C E S S
  11. 11. Our Path A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G H A R D T O E X P E C T C L I E N T S T O I M M E D I AT E LY J U M P I N T O H O U R LY / A G I L E P R I C I N G M O D E L S A LWAY S B A S E O U R E S T I M AT E O N R E A L E S T I M AT E D H O U R S P R E V I O U S LY D E L I V E R E D I T E M I Z E D E S T I M AT E S W I T H H I G H / L O W C O S T S , N O T A N Y M O R E VA L U E - B A S E D C A N B E H A R D T O D E T E R M I N E , B U T I M P O R TA N T T O T H E P R O C E S S
  12. 12. A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G H A R D T O E X P E C T C L I E N T S T O I M M E D I AT E LY J U M P I N T O H O U R LY / A G I L E P R I C I N G M O D E L S A LWAY S B A S E O U R E S T I M AT E O N R E A L E S T I M AT E D H O U R S P R E V I O U S LY D E L I V E R E D I T E M I Z E D E S T I M AT E S W I T H H I G H / L O W C O S T S , N O T A N Y M O R E VA L U E - B A S E D C A N B E H A R D T O D E T E R M I N E , B U T I M P O R TA N T T O T H E P R O C E S S Our Path
  13. 13. A LWAY S H A D S O M E F O R M O F F I X E D P R O J E C T P R I C I N G H A R D T O E X P E C T C L I E N T S T O I M M E D I AT E LY J U M P I N T O H O U R LY / A G I L E P R I C I N G M O D E L S A LWAY S B A S E O U R E S T I M AT E O N R E A L E S T I M AT E D H O U R S P R E V I O U S LY D E L I V E R E D I T E M I Z E D E S T I M AT E S W I T H H I G H / L O W C O S T S , N O T A N Y M O R E VA L U E - B A S E D C A N B E H A R D T O D E T E R M I N E , B U T I M P O R TA N T T O T H E P R O C E S S Our Path
  14. 14. H O W S H O U L D W E H A N D L E B I L L I N G T I M E P E R I O D S ? W E E K LY, M O N T H LY, E T C . W H E N D O W E TA K E P O R T F O L I O B U I L D S V E R S U S M O N E Y M A K E R S ? What we’re still figuring out
  15. 15. Communication, Project Management
  16. 16. How does a remote team stay in communication each day? What tools are the best for inter-team and client-facing communications?
  17. 17. A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T T R A N S I T I O N E D T O S L A C K , S C R E E N H E R O , H A N G O U T S , B U G H E R D , I N V I S I O N Q U I C K B O O K S B E C A M E X E R O A N D H A R V E S T Our Path
  18. 18. A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T T R A N S I T I O N E D T O S L A C K , S C R E E N H E R O , H A N G O U T S , B U G H E R D , I N V I S I O N Q U I C K B O O K S B E C A M E X E R O A N D H A R V E S T Our Path
  19. 19. A I M , G O O G L E C H AT, C A M P F I R E , B A S E C A M P AT F I R S T T R A N S I T I O N E D T O S L A C K , S C R E E N H E R O , H A N G O U T S , B U G H E R D , I N V I S I O N Q U I C K B O O K S B E C A M E X E R O A N D H A R V E S T Our Path
  20. 20. H O W D O W E E N S U R E A R E M O T E - F I R S T C O M M U N I C AT I O N S T Y L E ? C A N M A N A G E M E N T E V E R B E T H E S A M E P E R P R O J E C T ? H O W O F T E N D O E S A C L I E N T D I C TAT E T O O L S ? What we’re still figuring out
  21. 21. Collaborating with Other Agencies
  22. 22. Do you actively take on work from other agencies? Is it bad to work on a project where the client isn’t your client? Does this hurt your business in the long run?
  23. 23. W E D O I T … B U T N O T A L O T I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N D O B J E C T I V E S A S A C O M PA N Y R E Q U I R E S Y O U H AV E A F I R M G R I P O N A U N I F I E D P R O C E S S A N D I N D I V I D U A L R O L E S I M P O R TA N T T O K N O W H O W T O H A N D L E F I R E S Our Path
  24. 24. W E D O I T … B U T N O T A L O T I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N D O B J E C T I V E S A S A C O M PA N Y R E Q U I R E S Y O U H AV E A F I R M G R I P O N A U N I F I E D P R O C E S S A N D I N D I V I D U A L R O L E S I M P O R TA N T T O K N O W H O W T O H A N D L E F I R E S Our Path
  25. 25. W E D O I T … B U T N O T A L O T I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N D O B J E C T I V E S A S A C O M PA N Y R E Q U I R E S Y O U H AV E A F I R M G R I P O N A U N I F I E D P R O C E S S A N D I N D I V I D U A L R O L E S I M P O R TA N T T O K N O W H O W T O H A N D L E F I R E S Our Path
  26. 26. W E D O I T … B U T N O T A L O T I M P O R TA N T T H AT T H E W O R K A L I G N S W I T H Y O U R O W N V I S I O N A N D O B J E C T I V E S A S A C O M PA N Y R E Q U I R E S Y O U H AV E A F I R M G R I P O N A U N I F I E D P R O C E S S A N D I N D I V I D U A L R O L E S I M P O R TA N T T O K N O W H O W T O H A N D L E F I R E S Our Path
  27. 27. H O W C A N W E B E FA S T E R I N C O L L A B O R AT I O N ? H O W D O Y O U M A N A G E C O M M U N I C AT I O N W I T H T H E C L I E N T ? What we’re still figuring out
  28. 28. Remote Team Building
  29. 29. How is a dispersed team setup for ongoing success? How does the team stay engaged with one another and projects? Where is the line when suggesting personal routines?
  30. 30. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  31. 31. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  32. 32. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  33. 33. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  34. 34. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  35. 35. F O R U S I T WA S B U I LT I N AT F I R S T; H A B I T S W E R E S I M I L A R S U C C E S S S U R R O U N D E D R O U T I N E S T H AT A L I G N E D W I T H O N E A N O T H E R C O F F E E B R E A K S , B I K E R I D E S , S TA N D A R D P L E A S A N T R I E S H I R I N G C H A N G E D O U R I N T E R P R E TAT I O N O F S E T T I N G T H E S TA G E F O R S U C C E S S A N D E N G A G E M E N T S E T T I N G T H E T O N E F O R P E R S O N A L S C H E D U L E S ; D E F I N I N G “ F L E X I B L E ” T H E S P E C T R U M O F E M O J I S T O C O M PA N Y R E T R E AT S , B R A I N S T O R M I N G I D E A S Our Path
  36. 36. H O W M A N Y C O M PA N Y R E T R E AT S P E R Y E A R ? W H E N M U S T W E E N F O R C E T I M E O F F R E Q U I R E M E N T S ? W H AT P E R K S I N S P I R E ? S T I P E N D S , T E C H G I F T S , B E E R , E T C . H O W D O W E G A U G E A U T O N O M Y O N P R O J E C T S ? W H E R E I S T H E B U S I N E S S A N D P E R S O N A L B O U N D A RY L I N E ? What we’re still figuring out
  37. 37. Hiring Employees
  38. 38. What is the best approach for hiring remotely? How can you vet candidates thousands of miles away? What are we even looking for?
  39. 39. M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E G M A I L P I P E L I N E ( S T R E A K ) T O K E E P TA B S E V O LV I N G I N T E R V I E W P R O C E S S Our Path
  40. 40. M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E G M A I L P I P E L I N E ( S T R E A K ) T O K E E P TA B S E V O LV I N G I N T E R V I E W P R O C E S S Our Path
  41. 41. M A I N LY J O B B O A R D S : A U T H E N T I C J O B S , A N G E L L I S T, L U K E ’ S C I R C L E G M A I L P I P E L I N E ( S T R E A K ) T O K E E P TA B S E V O LV I N G I N T E R V I E W P R O C E S S Our Path
  42. 42. H O W C A N W E B E T T E R S E T E X P E C TAT I O N S ? W H AT I S T H E TA L E N T / C U LT U R E M I X ? H O W C A N W E F I N D O U T M O R E , Q U I C K LY, I N I N T E R V I E W S ? W H E N D O W E P U L L T H E T R I G G E R ? H O W M U C H O F T H I S I S S M A R T S V S . G U T S ? What we’re still figuring out
  43. 43. What have we figured out? We all learn by doing. Observing others’ decisions, executing, and checking our egos. What matters is an awareness of the options, spending valuable time understanding what’s most important for your own unique situation.
  44. 44. Thank you for listening! A U T H E N T I C F F. C O M
  • georgeandre

    Mar. 20, 2015
  • vilav1

    Mar. 17, 2015
  • blakeski

    Mar. 3, 2015

Running a small web design and technology studio continues to teach us many things. Be it pricing projects, communication and collaboration, encouraging our remote team, and hiring employees, we've learned very much. And we're still figuring things out, too. Here we share our stories, failures, and successes.

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