Vræyda Media Inc functions under a corporate culture of innovation, transparency, integrity, equality & flexibility. Read up on what makes us fantastic, and what makes our products phenomenal to read, hear, see & touch.

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vræyda
culture
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2. Contents
Introduction 3
Key Company Policies 5
Flexibility 5
Equality 5
Eco & Techno Innovation 5
Ecological Sensitivity 6
Core Values 7
Findings 7
Vræyda’s Online Presence: 8
Twitter: 8
Tumblr: 8
Website: 8
Facebook: 8
Youtube Channel: 8

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Introduction
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A paradigm is defined by the Oxford English Dictionary as “A typical example or
pattern; a world view underlying the theories and methodology of a particular
subject”. The act of cultural creation is as integral to the human race as the discovery
of the Higgs Boson Particle. Vræyda Media exists to foster a paradigm shift.
“Specialization is for insects” the saying goes, yet we’re not egotistical enough to think
we can do it all. Not yet, anyway. Vræyda Media is a company of conscience using the
multimedia platforms of literary publishing, sound recording & mastering, film
production and artistically indulged events to shift the paradigm of the current
consumer culture. We aim to concentrate on bringing Equality in a discernible way,
balancing Intuition & Arts with Logical Business Practices, funding & inspiring
Ecological & Technological Innovations and inspiring change in the Socio-Economic
landscape.
It begins with definitions. Our core values guide our choices in which creative pursuits to choose and which
projects to back. They are the backbone of the ideals and cultural pushes we aim to make. We start with
cultural integration. By imbuing the artists and visionaries who are already making positive shifts with the
finances and collaborative stages to enact their work, we begin the process of a permanent paradigm shift
toward equality, socio-economic change, the engagement of intuition and right-brained intelligence in the
mainstream business world, and ecological & technological innovation.
Can You Hear the Angels Sing? began it. In the memoir, Rev. Prof Seth Ayettey took the tragic events of
October 6, 2010 and used them as a way of identifying the struggles of the developing world, and giving a
proving ground of how to fix it. Seth's royalties are going toward developing a school in his native Ghana, for
both privileged and underprivileged students to receive high quality education, outside of social class lines. His
thoughts on the care of orphans has given rise to The Moses Effect, currently being developed by Vræyda.
A young poet continued the trend with her poetry collection Usurper Kings. In Sapha Burnell's first book she
inspects the Feminine and Divine through time, punching through the ages with a heart-grabbing wit and
catharsis.
The collaborative process has begun in MacroMicroCosm Literary & Art Journal. MacroMicroCosm's inspection
of Pattern and presence has brought artists and authors spanning the globe to view multiple angles of the
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same issue. This Quarterly Magazine is going to be the flagship of the Vraeyda Shift and inform on the progress
and innovation.
We are excited to work with Korle-Bu Neuroscience Foundation in developing world-class health care and
health care education in West Africa. Vræyda Films will be producing professional nursing & medical
professional teaching videos and curriculum under Vræyda Literary. Through reaching the West African
medical practitioners with world-class practices we begin the shift to helping debilitating injuries heal and
place people back in the work force.
Innovating the mind is as substantial as innovating the ecology, technology & socio-political purviews.
Without a true mental shift, no alteration will stick and Vræyda holds these principles in the palms of our
hands. There are human constants. Every culture can learn and accept the honour and responsibility of dealing
with others through grace.
It starts in the mirror. Through teaching our population to respect and love themselves, we begin the shift
which carries first to the Home: friends and family, the Community, spreading along the way. Every shift needs
sustainable qualities behind it, and Vræyda Media exists to enact and stabilize the qualities of personal
integrity, respect, grace over violence, innovation, equality and a healthier look at beauty.
Join us in the Shift.
Melissa Ratajczak Ratel
CEO
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5. Vraeyda Culture
Key Company
Policies
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Flexibility
Bringing Employment
into Balance
The current technological
advances mean everywhere can
be an office. We’re sensitive of
our peoples’ lives. Not everyone
works on the same 9 - 5, when
there’s enough to worry about in
running your life.
Vræyda works a lot in the Cloud,
coordinating projects and
meetings can be a global
phenomenon with our list of
consultants, clients and staff.
And when we do have face-to-face
meetings? We guarantee a
bit of fun.
So relax. Work in the
environment that works best for
you. We’re all creative beings
and we encourage our people to
express that in their work ethic
their way.
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Equality
Global empowerment
of girls, race & religion.
Dividing the globe on gender,
sexual, religious, racial and
cultural lines succeeds only to
reduce the resources which are
better spent enriching the planet
and safeguarding our futures.
Squabbling over preferences
hasn't gotten us ahead of the
curve it reduces us. Progress
doesn't work on marginalization.
Vræyda acts to maintain the
rights and freedoms of our
influences, employees and those
effected by our content and
philosophy.
It's about grace, tolerance and
freedom. By fostering the whole
individual and allowing them to
work toward a common goal,
instead of struggling for identity,
we provide a platform for
progress and cooperation.
It is our firm belief that looking
on people with love, and
fostering their talents and gifts
over their personal choices will
contribute far more steadily to
the zeitgeist, the current
paradigm and foster the new
one growing.
Eco & Techno
Innovation
Innovation through
inspiration.
We want to use our profits well.
Our creative endeavours are here
to help fund ecological and
technological research. Whether
a new form of cleaner energy, or
modified logistics, invasive flora
species eradication or new
digital technologies, Vræyda
wishes to become a forerunner
in innovation.
The best ideas come from
interdisciplinary partnerships.
Partnering artists & academics
with engineers & researchers
gives a multi-angled approach.
The first stage is giving research
scientists a voice and a new
place to publish their research
and give it publicity, in
MacroMicroCosm. Publishing
matters, and the more society
discovers about advancements,
the more they can fund.
The second stage is advocacy. By
collaborating with research
scientists and their teams, we
can promote the progress they
make in real-time, give access to
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equipment and help find
universities to work with.
The third stage is funding.
Human progress needs a helping
hand, and we're willing to give it.
Currently, Vræyda is on stage
one: publishing research papers
in MacroMicroCosm. We are
currently working on invasive
species eradication research, and
giving press & promotions to
neurological research in West
Africa, by partnering with Korle-
Bu Neuroscience Foundation
(www.kbnf.org).
In the near future we will be
partnering further with KBNF to
build a series of nursing training
videos & curriculum to give
access to world-class education
in developing countries.
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Ecological Sensitivity
Bringing Local Back
We work as much as we can on
means which put daily travel
costs to a minimum. The Office
can be your home, a local Regus
Center, or a Skype connection &
cloud based document.
Whenever possible, Vræyda
chooses the local option for
venders, printers & places to go
to reduce the amount of fuel
spent on product shipments &
create economic upswing in the
Lower Mainland/Fraser Valley.
When working with consultants
and artists worldwide, we focus
on local vendor spots which will
be easier on them.
We encourage the use of new
digital technologies that make
offices more streamlined, more
paperless & more efficient to
run.
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Core Values
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Vræyda is a creative aesthetic. Vræyda
Media is a one-stop shop where
literature, photography, film, audio and
events are fostered creatively across the
board. We're artists, photographers,
authors, composers, musicians, film
makers and craftsmen dedicated to
growing cultural shift.
The Vræyda Client is a discerning
individual who loves art and empathy,
who wants fresh clean design, powerful
events, custom sound and music to make
the heart sing. The Vræyda Client meets
modernity with poise, finds solutions
where others see problems, and wraps it
all up in old-world discipline and
craftsmanship. Unafraid of technology,
the Vræyda Client embraces new trends,
while maintaining personal vision, with
Vraeyda helping to ease in new content.
Our projects are dedicated to cross-media
platforms. We're here to tell
fantastic stories in film, literature,
graphic novels and audiobooks to reach
across markets.
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Findings
October 11th is the 2nd Anniversary of Vræyda
Media’s incorporation. Through our time in business
we’ve learned:
• Quality Visual Impact is Key to a Successful
Product. Diversifying the media adds many hooks.
• Multimedia is a wave function: highs and lows are
regular & okay. Finances rise and fall, but smart
investment & forward thinking save the day.
• Inspiration is global: To succeed we have to
explore worldwide.
• Flexibility of scheduling & meeting locations
eases up life and allows for better focus on
employee happiness & relief from the Work/Life
Conundrum.
• Vræyda is a team, not a hierarchy, although the
buck does stop at the top. Respect One another.
• Charity = good karma. By being generous with our
time and resources, we’re building a culture of
compassion & living what we speak.
• Integrity, transparency & honesty mean more
than business deals & acquisitions.
• Long Term Sustainability means preparing for the
long haul by accomplishing our short & mid-term
goals to develop the long.
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Vræyda’s Online Presence:
Twitter:
@vraeyda | @macromicrocosm | @cyhtas | @UsurperKings
Tumblr:
vraeydamedia.tumblr.com | macromicrocosm.tumblr.com |
canyouheartheangelssing.tumblr.com | saphaburnell.tumblr.com
Website:
www.vraeydamedia.ca
Facebook:
www.facebook.com/vraeydamedia
Youtube Channel:
Vræyda Films
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