2. WHOWEARE
Cultural Intelligence is a
specialist consultancy
practice within Flamingo.
We look up and around
at the social, cultural and
behavioral shifts defining
people’s experiences and
needs of the future.
We blend the skills of
intelligence research, trends
consultancy, behavioural,
journalism, historical
analysis, design and brand
strategy to help brands get
to bigger thinking.
ABOUT
CULTURAL
INTELLIGENCE
3. WHATWEDO
We paint a picture of
the evolving territories,
movements and audiences
brands must engage with
now and in the future.
We analyse drivers of
change, cultural shifts,
trends and tensions and use
inspiration from the world’s
best cultural thinkers and
makers to open up new and
emergent perspectives on
brand questions.
4. 100
1
10
OUR
VIEWPOINT
We use a cultural lens to
guide us as we track cultural
change and look for lateral
inspiration.
This ensures we connect
with the cultures of the
mainstream and the fringe,
what’s new and what’s
neglected, human truths
and shifting needs.
9. EMERGENT
AUDIENCES:
MONDELEZ
Understanding 4 cohorts
of people identified by
Mondelez as the future of
their business: teens, young
adults, the grey market and
the emerging middle class -
a call to action presentation,
book and film to introduce
their 4 new prospects to
the business.
11. CULTURAL
MOVEMENTS
Asking “what’s new and
why now?” to get a deep
understanding of why a
theme, idea or movement
matters in culture and for
your brand.
15. THEFUTUREOF…
TRANSPORT
We identified the key trends
impacting on mobility, travel
and transport; considering
scenarios in a future where
people might travel less not
more.
19. EXPERTSALONS
“By coming at our
business from different
perspectives, we
heard new ways to
think about the topic
- often summed up
into wonderfully
pithy quotes. It was
like hearing a set of
TED talks created
just for us and
expertly blended. But
it also gave us more
confidence in the
findings and in the
ambition of the study.
It no longer felt like
we were conducting
a straightforward
research project, but
that we were creating
an important piece
of cultural insight
which went beyond
television. It was also
a genuine pleasure.”
Jeremy Nye, Head of Research, Thinkbox
21. HOW
WE
WORK
OURWAY
OFWORKING
PHASE 1. MAPPING
Using the Cultural Lens
to help us map out the
most significant cultural
contextual phenomena.
PHASE 2. MINING
AND EXPLORING
Deepen the thinking,
including using the ‘Hive
Mind’ to make creative
connections.
PHASE 3. NARRATING
Creating the narrative:
bringing alive the story
across media.
PHASE 2
PHASE 3
PHASE 1
25. “Flamingo Cultural Intelligence
are the best at understanding
cultural shifts and real people
in a rapidly changing world.
Their ability to synthesize a
vast amount of global research
and spice it with expert insight
is unparalleled. The visually
stunning presentation they
prepared for our organization
has galvanized the company,
across disparate regions, to
alter its view of the people we
connect with and serve.”
Eliza Esquivel, VP Global Brand Strategy, Mondelez
