International Marketing Plan. Basecamp's Expansion into Kuwait

1. By: Vinny Oogarah
and
Harley Yeatman

2.  Introduction  Advertising &
 PESTLE Promotion Strategy
 Target Market  SWOT
Analysis  Conclusion
 Market Entry
 Competitive Analysis
 Service Plan
 Distribution

3. KUWAIT
 Population: 3 Million
 Population Growth Rate: 1.8%
 Official Language: Arabic
 Official Religion: Muslim
 GDP: $136.5 Billion
 Exchange Rate: 1 Kuwaiti Dinair = 3.57060
Canadian Dollars

4.  Property Rights – 50.0
 Freedom from Corruption – 45.0
 Government Spending – 47.2
 Fiscal Freedom – 99.9
 Business Freedom – 61.8
 Labor Freedom – 63.5
 Trade Freedom – 81.6
 Financial Freedom – 50.0
 Investment Freedom – 55.0
http://www.heritage.org/index/country/kuwait#limited-
government
These scores are ranked out of 100

5.  A network of international centers
 Organization allowing individuals to volunteer
abroad while making a difference
 Helps people who need medical care, and
education in impoverished areas of the world
 Volunteers also help with creating better living
conditions for those in need
 Participants are able to choose a variety of
different training programs to help prepare for
work or volunteer placements

6.  Psychographics
 Young people looking for a new experience
 People who are looking to help in foreign countries
 Concerned with making a difference in the world
 Demographics – people being helped
 Primary: males and females 8-15 years old
 Pre-school and elementary school children
 Young Students
 Low Income
 Geographic –
 Kuwait, looking at impoverished regions specifically,
Cities where education and healthcare are lacking or low
will be where volunteers are placed

7.  A major problem that can arise for Basecamp
International is products coming from the grey
market
 These products can be things like healthcare
supplies, food, clothing, building supplies etc.
 These products can be cheaper in foreign
markets, which can create financial problems
for Basecamp

8.  STRENGTHS  Weaknesses
 Government heavily  Lack of defense on
invested in property rights
infrastructure  Widespread
 Most democratic state corruption
in the Gulf Area  Pollution
 High IT use
 Well-developed
financial system
 Natural Resources

9.  Opportunities  Threats
 Foreign Investment  Economic Slowdown
is welcomed  Government
 Adapting to new restrictions and
technologies policies
 Improve education  Intellectual skill
 Digital levels
communication