What to do? Where to spend your valuable marketing time? Have no fear! In the first and second quarters of the new year, new budgets are generated, new projects are approved, and client’s will be looking for new voices to brand their 2015 initiatives.
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Important Casting Tips
1. ImportantCasting
Tips
What to do? Where to spend your valuable
marketing time? Have no fear! In the first and
second quarters of the new year, new budgets
are generated, new projects are approved, and
client’s will be looking for new voices to brand
their 2015 initiatives.
2. Make a good first impression with these
valuable folks, and your new year of Voice
Over recording will be off to a solid start.
Everyone in the business wants to get their
foot in the door with a voice over casting
director.
You want the people who cast you to know
your name and to be familiar with your work.
But there is a right way to do this and a
wrong way to do this.
3. Do it the right way, and you can create a
great relationship that can generate a lot
of work from that Casting Director, and
provide recommendations to other
networking opportunities as well.
4. Casting tips for securing positive relationships:
1. Be Current. Be Modern. Be in the Cloud.
It all starts with the voice over demo. We’ve
preached to the high heavens about the
importance of having a glorious demo, and
hopefully you’ve listened. So how do you
present that work of audio art that is your
demo?
5. With email and file sharing becoming so
easy and accessible, the days of sending out
hard copies of your demos on CD is coming
to an end.
Many Voice Over Talent are emailing mp3
copies of their demos and links to their
websites rather than sending a CD of VO
tracks.
A better use of said resources? Invest in a
great website and branding materials to
match.
6.
7. Dimitry’s site is clean, clearly branded, and
everything is navigable from one place. Our favorite
part? His demos don’t just stream, they download.
This means casting directors and producers can save
time by presenting his samples to their client’s
directly, which saves Dimitry time from having to
email mp3’s all day.
his site shows that Dimitry is a true professional,
and gives the impression that he knows what he’s
doing when it comes to Russian Voice Over, which
subtly builds a feeling of trust for producers.
8. Be Available
Speaking of accessibility, make it easy for us
to contact you. Whether you’re emailing your
demos and links, or snail mailing a CD, make
sure all of your contact information is clear
and current.
The minimum we need to know is your full
name, your current phone number, and your
email address. It’s also helpful to include your
geographical location.
9. Be Nice, Know Your
Boundaries
Now that you’ve made it easy for someone to
contact you, make sure you have a pleasant
interaction. Don’t email a casting director
incessantly asking for voice over work.
10.
11. If they start to associate your name with endless,
time consuming emails, you won’t be the first
person they come to with a voice over audition.
Instead, make sure that casting directors associate
you with something pleasant. It’s always nice to get
a short email during the holiday season containing
well wishes and an update on a couple exciting
projects you’ve recently worked on.
Don’t make the email too long or too sell-y, but
sending updates once in awhile can be a good
reminder that you are out there and working.
12. everyone likes working with nice, friendly
people, and over the course of several
projects you may find that these Producers
and Casting Directors will actually become
your friends.
ou may build relationships that go beyond
the studio, and you guessed it, that usually
leads to more work.
Don’t force these interactions but be open,
be friendly, be timely in your
correspondence, and know when you’re
crossing the line into “creepy.”