PRESENTATION

1. VISION MARKETING SERVICES
For use of VMS only “All rights reserved”
For use of VMS only
Prepared by: VISION MARKETING SERVICES, STANLEY DE MARCHENA. TEL (297) 731-2000 “All rights reserved”

2. VISION MARKETING SERVICES
We provide market intelligence
We energize your company
We are the road to future success
For use of VMS only
Prepared by: VISION MARKETING SERVICES, STANLEY DE MARCHENA. TEL (297) 731-2000 “All rights reserved”

3. UNIQUE SELLING PROPOSITION
MISSION STATEMENT
We energize your business by providing accurate,
g y y g
meaningful, reliable and on time intelligence, we guide
you through and/or facilitate your decision making
process and we establish performance measuring tools.

4. MARKETING RESEARCH
OUR CONCEPT;
"Marketing research is the function that links the consumer, customer, and
public to the marketer through information.
The information is used to identify and define marketing opportunities and
challenges (strengths and weaknesses) and generate, refine, and evaluate
marketing actions; monitor marketing performance; and improve understanding
of marketing as a process.
We specify the information required to address these issues, we design the
methods for collecting information, manage and implement the data collection
process, analyze, and communicate the findings and their implications on a
continuous basis

5. WHY CONTINUOUS INTELLIGENCE THROUGH VMS?
BECAUSE THERE IS MORE THAN ONE WAY TO MISS A MARKET
Despite a recent emphasis on knowing the customer, many
companies — even whole industries— fail to understand their
markets. Some companies ignore core customers in favor of the
fringe, others ignore important market shifts. Many fail to
recognize when a market has peaked; some launch products with
no target in sight, others know their market but fail to reach It.
>>>>> We help you bridged the gaps <<<<<

6. OUR COMMITMENT
• We are dedicated to a job well done, which separates us from other market
players. We take pride in providing our clients with on-time, highest quality, and
reliable services.
• We will help our clients better understand their operational strengths and
weaknesses, and respond accordingly.
• We will use state of the art technology and our expertise in selecting not only
the right tools for a project on hand but client’s may also rely in our ability to
handle the project(s) the best possible way from start to finish.
• We will guide you through customer feedback challenges and facilitates your
decision making on a continuous basis.
• Every project is treated with the same high level of confidentiality and
professional conduct.

7. OUR MARKETING RESEARCH PROCESS / OUR APPROACH
• Define the Problem
• Determine the research design
• Identify data types and resources
• Design the data collection questionnaire
• Determine the sample size
• Identify the methodology to be used
• Gather the data
• Analyze and interpret the data
• Prepare the research report
>>>>> We put the puzzle together <<<<<

8. WHY VISION MARKETING SERVICES
• We are a full service research company founded to fill in the gap of
“technology needs, provide more accuracy, and faster access to
results”
• We will help you not to miss the market
• We will provide Marketing Measurement Solution
• We emphasize on quality marketing and reliable results
• We are objective, honorable, and ethical in terms of business
dealings

9. TYPE OF RESEARCH DO WE DO?
• Concept/Product Optimization
• New Product Introduction
• Penetration Forecasting (new technologies)
• Market Segmentation
• Brand Positioning
• Brand Equity & Image Assessment
• Awareness, Attitude & Behavior Tracking
• Customer Satisfaction & Measurement
• Employee Satisfaction & Measurement
• Educational Surveys
AND MORE ……….

10. FLEXIBLE SURVEY DESIGN
• Customized and branded or completely anonymous
• Multilingual
• Single choice questions
• Multiple choice questions
• Ranking questions
• Open ended numeric questions
• Open ended Alpha-numeric Questions
• Matrix question (opinion grid)
• Multimedia information inserts in text, video and audio format
• Answer choices in text, pictures, video and audio
• More accurate data
Our professional team will help with
engineering of the survey design

11. GATHERING DATA
• In the field
• On line surveys services
• Call center services for the region (Caribbean)
ALL OUR SYSYEMS ARE AUTOMATED LEADING TO MORE
RELIABLE AND FASTER ACCESS TO RESULTS.

12. GEOGRAPHICAL AREA WE COVER
Even though we are located in Aruba we cover the entire Caribbean area
and your results will be broken down as required per branch, country,
region and as a total business unit.
• Aruba
• Netherlands Antilles
• Caribbean Islands

13. OUR ADVANTAGES
• Eliminates paper survey and data entry
p p y y
• Multiple data retrieval options
• Customize your own questionnaire
• Availability to use foreign languages simultaneously to
• the default lenguaje
• Faster turn around on results
• More accurate data
• Better response rate
• More honest opinions
• Takes advantage of customer waiting time
• Timely,
Timely meaningful & specific data upon which to base decisions
decisions.
• Statistical values and advanced analysis available
• Analyst back up at USA headquarters
Leading to “SMART DECISION MAKING”
L di t

14. EASILY SHAPE FUTURE SUCCESS WITH
VISION MARKETING SERVICES
Market Intelligence + Customer Care
Know TODAY what will shape your future
Who? What? Where? When? Why? How?

15. GENERATORS FOR FUTURE SUCCESS
Market Intelligence & Early
Trend Recognition
Efficient, Customer-
friendly organization
Products & Service
Mix on Target

16. CONCLUCION
• Whatever your line of business is, you need information on your customers and
prospects. What are they thinking and what makes them buy? Are they really
happy with your products and services? Is your business heading in the right
direction? Which products should you promote, offer or introduce? How
effective i your advertising? A
ff ti is d ti i ? Are you f lfilli
fulfilling th expectations of your
the t ti f
customers?
• Answers to above and other questions can be easily obtained. We can help you
find answers for anything you want to know, position, profile or grow your
business.
b i
• You will have marketing measuring tools like no other company can provide
HANDS ON DEMO
TO FOLLOW !!!!
For use of VMS only
Prepared by: VISION MARKETING SERVICES, STANLEY DE MARCHENA. TEL (297) 731-2000 “All rights reserved”

17. THE END
VISION MARKETING SERVICES YOUR SOLE SUPPLIER
FOR REAL MARKET INTELLIGENCE
Contact;
Vision Marketing Services
HANDS ON DEMO
TO FOLLOW !!!!
Stanley De Marchena
y
Tel (297) 731-2000
For use of VMS only
“All rights reserved”