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Evaluating Your App Idea
From a Technical Perspective
Vance Lucas
http://vancelucas.com
Target Audience
ā€¢ Limited technical knowledge/
experience
ā€¢ Anyone interested in everything that
goes into making apps
ā€¢ People who have app ideas, but donā€™t
know who to talk to or where to start
Who are You?
ā€¢ Vance Lucas
ā€¢ http://vancelucas.com
ā€¢ Twitter: @vlucas
ā€¢ Brightbit (local dev. shop) until 2014
ā€¢ Consulting/Freelance afterwards
ā€¢ Now full-time at NetSuite
Soundingboard.tv
This IS
ā€¢ Pre-market validation of idea itself
ā€¢ Technical feasibility determination
ā€¢ ā€œIs this idea even possible?ā€
ā€¢ ā€œIs this idea worth pursuing?ā€
This is NOT
ā€¢ Good / Bad idea judgement
ā€¢ ā€œYour idea is [awesome|terrible]ā€
ā€¢ Determination of success
ā€¢ Market validation
Topics
ā€¢ Idea
ā€¢ Information
ā€¢ Integrations
ā€¢ Service
ā€¢ Competition
ā€¢ Money
Idea
ā€¢ What is the idea?
ā€¢ What problem does it solve?
ā€¢ How do users solve this problem
currently?
ā€¢ How will your app solve this problem
better?
Story: App Idea for Take-Out Menus
Information
ā€¢ Does my idea require data or
information that I donā€™t have?
ā€¢ How can I get this data?
ā€¢ What will it cost (time + money)?
ā€¢ How hard is this data to get?
ā€¢ Will I own or control this data?
Story: App Idea for Road Trip Guide
Integrations
ā€¢ Does this require integration with a
3rd party (Twitter, Facebook, data
source, etc.)? How deep?
ā€¢ Does it cost money?
ā€¢ What are the risks in integrating?
Story: App Idea to Cancel Credit Cards
Integration Risks
ā€¢ Twitter: http://ryanmarkel.com/6446/
twitters-api-and-user-hostility/
ā€¢ Netļ¬‚ix: http://techcrunch.com/
2014/06/13/netļ¬‚ix-api-shutdown/
ā€¢ Snapchat: https://medium.com/
backchannel/snapchat-s-non-
vanishing-message-you-can-trust-
us-6606e6774b8b
Web Service
ā€¢ Is a central database or web service
required for your app to function?
ā€¢ Are you going to have a user login?
ā€¢ Will any data sync across devices?
ā€¢ Is any content ā€œsharedā€ with, or
ā€œdiscoveredā€ by other users?
ā€¢ Is there any content not stored only
on a single userā€™s phone or device
You Need an API!
ā€¢ Whole separate (large) project with
tight integration into your app
ā€¢ Recurring costs? (domain, hosting, etc.)
ā€¢ Risks? (security, availability, etc.)
if you answered ā€œyesā€ to any of thoseā€¦
Your API
Competition
ā€¢ Are there any competitors?
ā€¢ If so, how many? How big are they?
ā€¢ Good ratings? Any complaints?
ā€¢ How is your idea diļ¬€erent?
ā€¢ What is your unique value
proposition
Market Analysis
ā€¢ How big is the market?
ā€¢ # of apps in this category?
ā€¢ # of searches for app keywords?
ā€¢ # of downloads of competition?
Awesome Tools
ā€¢ AppAnnie.com
ā€¢ AppTrace.com
ā€¢ XYO.net
Money
ā€¢ How will this make money (ROI)?
ā€¢ One-time purchases or subscription?
ā€¢ Free with ads or in-app purchases?
ā€¢ How does this align with costs?
ā€¢ Remember 30% cut for app stores
ā€¢ Does it even need to make money?
Game Time!
Notes App
ā€¢ Integration with iCloud to
sync notes across devices
Camera+ App
ā€¢ Simple integration for
sharing photos on Twitter,
Facebook, Flickr
ā€¢ Integration with iCloud to
sync photos to all devices
Angry Birds
ā€¢ Integration with Game
Center (iOS)
ā€¢ Integration with Google
Play (Android)
ā€¢ Push Notiļ¬cations / GCM
ā€¢ Web Service
ā€¢ API for app + 3rd party developers
ā€¢ Integration with MLS + others
ā€¢ Integrations
ā€¢ Google Maps
ā€¢ Push Notiļ¬cations
ā€¢ Web Services Galoreā€¦
ā€¢ Integrations
ā€¢ Crawls every website in existence
ā€¢ Way too much to listā€¦
Need Inspiration?
https://twitter.com/search?q=#appidea
Questions?
@vlucas | vance@vancelucas.com
Iā€™m writing a book!
http://soundingboard.tv/book

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How to Evaluate Your App Idea

  • 1. Evaluating Your App Idea From a Technical Perspective Vance Lucas http://vancelucas.com
  • 2. Target Audience ā€¢ Limited technical knowledge/ experience ā€¢ Anyone interested in everything that goes into making apps ā€¢ People who have app ideas, but donā€™t know who to talk to or where to start
  • 3. Who are You? ā€¢ Vance Lucas ā€¢ http://vancelucas.com ā€¢ Twitter: @vlucas ā€¢ Brightbit (local dev. shop) until 2014 ā€¢ Consulting/Freelance afterwards ā€¢ Now full-time at NetSuite
  • 5.
  • 6. This IS ā€¢ Pre-market validation of idea itself ā€¢ Technical feasibility determination ā€¢ ā€œIs this idea even possible?ā€ ā€¢ ā€œIs this idea worth pursuing?ā€
  • 7. This is NOT ā€¢ Good / Bad idea judgement ā€¢ ā€œYour idea is [awesome|terrible]ā€ ā€¢ Determination of success ā€¢ Market validation
  • 8. Topics ā€¢ Idea ā€¢ Information ā€¢ Integrations ā€¢ Service ā€¢ Competition ā€¢ Money
  • 10. ā€¢ What is the idea? ā€¢ What problem does it solve? ā€¢ How do users solve this problem currently? ā€¢ How will your app solve this problem better? Story: App Idea for Take-Out Menus
  • 12. ā€¢ Does my idea require data or information that I donā€™t have? ā€¢ How can I get this data? ā€¢ What will it cost (time + money)? ā€¢ How hard is this data to get? ā€¢ Will I own or control this data? Story: App Idea for Road Trip Guide
  • 14. ā€¢ Does this require integration with a 3rd party (Twitter, Facebook, data source, etc.)? How deep? ā€¢ Does it cost money? ā€¢ What are the risks in integrating? Story: App Idea to Cancel Credit Cards
  • 15. Integration Risks ā€¢ Twitter: http://ryanmarkel.com/6446/ twitters-api-and-user-hostility/ ā€¢ Netļ¬‚ix: http://techcrunch.com/ 2014/06/13/netļ¬‚ix-api-shutdown/ ā€¢ Snapchat: https://medium.com/ backchannel/snapchat-s-non- vanishing-message-you-can-trust- us-6606e6774b8b
  • 17. ā€¢ Is a central database or web service required for your app to function? ā€¢ Are you going to have a user login? ā€¢ Will any data sync across devices? ā€¢ Is any content ā€œsharedā€ with, or ā€œdiscoveredā€ by other users? ā€¢ Is there any content not stored only on a single userā€™s phone or device
  • 18. You Need an API! ā€¢ Whole separate (large) project with tight integration into your app ā€¢ Recurring costs? (domain, hosting, etc.) ā€¢ Risks? (security, availability, etc.) if you answered ā€œyesā€ to any of thoseā€¦
  • 21. ā€¢ Are there any competitors? ā€¢ If so, how many? How big are they? ā€¢ Good ratings? Any complaints? ā€¢ How is your idea diļ¬€erent? ā€¢ What is your unique value proposition
  • 22.
  • 23. Market Analysis ā€¢ How big is the market? ā€¢ # of apps in this category? ā€¢ # of searches for app keywords? ā€¢ # of downloads of competition?
  • 24. Awesome Tools ā€¢ AppAnnie.com ā€¢ AppTrace.com ā€¢ XYO.net
  • 25. Money
  • 26. ā€¢ How will this make money (ROI)? ā€¢ One-time purchases or subscription? ā€¢ Free with ads or in-app purchases? ā€¢ How does this align with costs? ā€¢ Remember 30% cut for app stores ā€¢ Does it even need to make money?
  • 27.
  • 28.
  • 30. Notes App ā€¢ Integration with iCloud to sync notes across devices
  • 31. Camera+ App ā€¢ Simple integration for sharing photos on Twitter, Facebook, Flickr ā€¢ Integration with iCloud to sync photos to all devices
  • 32. Angry Birds ā€¢ Integration with Game Center (iOS) ā€¢ Integration with Google Play (Android) ā€¢ Push Notiļ¬cations / GCM
  • 33.
  • 34. ā€¢ Web Service ā€¢ API for app + 3rd party developers ā€¢ Integration with MLS + others ā€¢ Integrations ā€¢ Google Maps ā€¢ Push Notiļ¬cations
  • 35. ā€¢ Web Services Galoreā€¦ ā€¢ Integrations ā€¢ Crawls every website in existence ā€¢ Way too much to listā€¦
  • 37. Questions? @vlucas | vance@vancelucas.com Iā€™m writing a book! http://soundingboard.tv/book