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The Lean Entrepreneur
Lean Startup Michigan
May 17, 2012




Brant Cooper Patrick Vlaskovits
@BrantCooper            @pv
You Are a Visionary.
You Are a Visionary.
     NOT
“Should I put my beer down, bro?”




“A lot of people are focused on taking over the world… I really just
want to create a really cool college directory product” -Zuck in 2005
A Disruptive Wave is Building
The last time,
the world was re-shaped.
The Gilded Age




     Railroads & telegraph were
    the disruptive technologies.
What does this future wave hold?




     Volatility, Uncertainty,
          Opportunity.
Frictionless Economy
                   New people
                       creating
                  new value for
                new customers.
The Tragic Irony




The more connected we are, the more fragile.
Lean Startups Surf Uncertainty
The Lean Entrepreneur



Customer Interaction & Segmentation
The Lean Entrepreneur




       Viability Testing
The Lean Entrepreneur




Data & Actionable Metrics
http://LeanEntrepreneur.co




 @BrantCooper and @Pv
The Lean Entrepreneur
        Nanotechnology (Disruption)
Music & Artist Development (Artists as MVPs)
       Tech Startups (Early Adopters)
  Apparel & Ecommerce (Segmentation)
     Finance & Investment (Disruption)
  Consumer Packaged Goods (Iteration)
 Machine Vision (Customer Development)

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The Lean Entrepreneur Surfs